Market Proof Marketing: Home Builder Marketing Insights
A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you - not sell you! No fluff - just honest perspectives on where to invest your time, money, and energy to get the highest volume of quality new home leads to your sales teams. Take action on these ideas, and you can market proof your marketing efforts for your home building company.
- Update frequency
- every 6 days
- Average duration
- 53 minutes
- Episodes
- 407
- Years Active
- 2018 - 2025
Ep 211: Strategies For Handling Uncertainty
Kevin Oakley, Andrew Peek, and Jackie Lipinski discuss the value of building certainty for home buyers and your teams through messaging, w…
Ep 210: Selling Homes Predictably with Kimberly Mackey
Ep 209: Builders Gonna Build
Andrew Peek, Becca Thomas, and Julie Jarnagin give recommendations on how to adjust the messaging on home builder’s websites that can encourage people to…
Ep 208: Is There An Industry-Wide Cost-Per-Lead Benchmark?
Kevin Oakley, Jackie Lipinski, and Julie Jarnagin discuss why there is not an exact industry cost-per-lead marketing bench…
Ep 207: Beyond the WOW of Augmented Reality
Ep 206: Creative Solutions
Kevin Oakley, Jen Barkan, and Andrew Peek discuss what they’re seeing on the online sales front lines and why online sales may need to dust off their lead…
Ep 205: Encouraging and Handling Reviews
Andrew Peek, Sarah Simmerman, and Julie Jarnagin discuss how home builders can encourage good reviews and how they can handle the not-so-grea…
Ep 204: Atypical Home Selling Season Data with Qadra Evans
Ep 203: Make Yourself Irreplaceable
Kevin Oakley, Andrew Peek, and Bryce Baker discuss how the quick response rate of home builder online sales teams may complicate the buyer's post-…
Ep 202: Why Builders Online Shopping Carts Are Different
Ep 200: The 200th Episode Milestone!
Kevin Oakley, Andrew Peek, and Julie Jarnagin celebrated the Market Proof Marketing podcast's 200th episode by going live on the social channels!…
Ep 201: Creating Consumable Content with Megan West
Ep 199: Stop Living Paycheck to Paycheck with Leads
Kevin Oakley, Andrew Peek, and Jackie Lipinski discuss home builders who live paycheck to paycheck with their leads, the benefit o…
Ep 198: Create Once, Publish Everywhere (COPE) with Savannah Paver
Ep 197: Should You Keep Home Base Pricing On Your Website?
Andrew Peek, Julie Jarnagin, and Becca Thomas discuss the grey areas behind having an unobtainable starting at price point l…
Ep 196: Getting More Out Of Google AdWords
Kevin Oakley, Andrew Peek, Samantha Matlock discuss how to find more opportunities in google ads, the QR code ad from the Super Bowl, Kev…
Ep 195: Technology & Real Estate With Spencer Rascoff
Ep 194: The NAHB International Builders' Show 2022 Recap
Kevin Oakley, Mike Lyon, Jen Barkan, Andrew Peek, Jessie Suggs & Julie Jarnagin recorded a special episode of the podcast LI…
Ep 193: Trading Up
Kevin Oakley, Andrew Peek, and Jessie Suggs compare the buying and selling experiences of buying a new car when you aren’t specifically shopping for one and how it…
