Market Proof Marketing: Home Builder Marketing Insights
A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you - not sell you! No fluff - just honest perspectives on where to invest your time, money, and energy to get the highest volume of quality new home leads to your sales teams. Take action on these ideas, and you can market proof your marketing efforts for your home building company.
- Update frequency
- every 6 days
- Average duration
- 53 minutes
- Episodes
- 407
- Years Active
- 2018 - 2025
Ep 169: Should You Be A Pioneer Or A Fast Follower?
Kevin Oakley, Julie Jarnagin, and Sarah Simmerman discuss the benefits of being a marketing pioneer or if it’s better to…
Ep 168: The Future Of Attribution
Kevin Oakley, Andrew Peek, and Julie Jarnagin discuss if attribution helps or hurts marketing when it comes to decision making, they review THAT re…
Ep 166: Is The Home Priced Too High Or Do You Need Better Marketing?
Kevin Oakley, Andrew Peek, and Jackie Lipinski discuss the marketing steps to take when the biggest feedback abo…
Ep 165: How To Do The Most With What We Have
Kevin Oakley is joined by Jeff Rutt, CEO of Keystone Custom Homes and the founder of HOPE International…
Ep 164: Online Sales Professionals vs. Amateurs
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Ep 159: Rethinking Short-Form Videos
Kevin Oakley and Andrew Peek welcome the newest DYC team member Samantha Matlock on to her first podcast! The team defines what short-form video…
Ep 158: Influencer Marketing Conversations with Anya Chrisanthon
Kevin Oakley and Andrew Peek are joined by Anya Chrisanthon, owner of AC Marketing & Consulting, to discuss influenc…
Ep 157: Time To Hit The Advertising Reset Button
Kevin Oakley, Andrew Peek, and Julie Jarnagin talk about the lies builders are telling themselves about the market condition…
Ep 156: Running So Hot with Jen Barkan
Kevin Oakley, Andrew Peek, and Jen Barkan bring you a very special episode! They recorded the podcast LIVE on Facebook to discuss the …
Ep 155: Is Frictionless Virtual Homebuying Attainable?
Kevin Oakley, Andrew Peek, and Jackie Lipinski discuss the difficulties of trying to buy a home online and whether it may ever…
Ep 154: Stretching Your Creative Content Muscles
Kevin Oakley, Andrew Peek, and Bryce Baker talk about ways to think about creating microcontent when visiting new homes under constr…
Ep 153: Rebranding a Home Builder with Roka Music
Kevin Oakley is joined by Roka Music, the Chief Brand and Marketing Officer at StoryBuilt, to talk about the evolution and thought …
Ep 152: Milestone Driven Community Launches
Kevin Oakley, Andrew Peek, and Jen Barkan explain why new community launches must be flexible and planned off of construction milestones …
Ep 151.5: The New 2021 Online Sales Benchmarks for Q1
For this special episode of Market Proof Marketing, Kevin Oakley discusses the metrics behind the data tha…
Ep 151: Content Calendar Conversations
Kevin Oakley, Andrew Peek, and Jackie Lipinski discuss content calendars for homebuilders and why there isn’t a one-size-fits-all solution. Ke…
Ep 150: The Dangers of Shadow Interest Lists
Kevin Oakley, Andrew Peek, and Julie Jarnagin talk about the dangerous practice of shadow interest lists being created by onsite sales t…
Ep 149: Build-to-Rent Q&A with Noel Christopher
Noel Christopher, Senior Vice President of Portfolio Services at Renters Warehouse, joins us to discuss why the build-for-rent phenom…
Ep 148: Buyer Experience Tools with Kody Smith
Kody Smith, President of NoviHome, joins us to discuss how to help keep the communication with buyers as transparent as possib…
