Market Proof Marketing: Home Builder Marketing Insights
A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you - not sell you! No fluff - just honest perspectives on where to invest your time, money, and energy to get the highest volume of quality new home leads to your sales teams. Take action on these ideas, and you can market proof your marketing efforts for your home building company.
- Update frequency
- every 6 days
- Average duration
- 53 minutes
- Episodes
- 407
- Years Active
- 2018 - 2025
Ep 124: Google Ad Changes, House Updates, and Kevin the Plumber
In this episode the Do You Convert marketing team discusses what’s changing with Google Ads, Jackie and Kevin’s custo…
Ep 123: Building Trust with Dave Miles
Dave Miles
This week we speak with Dave Miles, President of Milesbrand, about the need for home builders to lay the foundation…
Ep 122: ICYMI – Pulse 2020 Keynote Speaker Highlights
In this week’s episode, we’re sharing key moments from the four keynote speakers at Do You Convert’s Online Sales & Marketing P…
Ep 121: Deep Design with Karla Tuten
Karla Tuten
This week Karla Tuten, owner and creative director of Tuten Creative, joins us to talk about design, form and function, and how ho…
Ep 120: Hands in the Cookie Jar – Zillow’s Big Announcement
On the heels of Zillow‘s big announcement that the company will hire salaried real estate agents for its iBuying program,…
Ep 119: Marketing with a Capital M with Steve Whaley
Steve Whaley
We are joined by Steve Whaley, Director of Corporate Marketing at Fischer Homes, to discuss how research, data and …
Ep 118: Facebook News Frenzy
In addition to our thoughts on THREE new Facebook updates, we’ve got a very special announcement – Jackie’s back! Plus… the latest PULSE updates, repo…
Ep 117: Did You Fix Your Website Yet? with Scott Stratten
Scott Stratten
This week’s guest is one of the world’s leading voices on building better customer experiences. Scott Stratt…
Ep 116: Outside the Comfort Zone
This week Kevin, Andrew and team discuss the importance of stepping outside your marketing comfort zone and taking initiative on activities like ana…
Ep 115: Understanding Computer Vision with Ben Alton
Ep 114: Introducing the 2020 PULSE
Special Announcement! Do You Convert’s Online Sales & Marketing PULSE is October 6th & 7th and tickets are now available! Learn more about our 8 …
Ep 112: Build-On-Your-Lot Marketing with Dawn Dantzler
Dawn Dantzler
This week we speak with Dawn Dantzler, Director of Marketing for Tilson Homes, an on-your-lot builder doing busi…
Ep 111: No Free Swimming Pools
The DYC marketing team examines why builders shouldn’t give away swimming pools, dissects news stories from the world’s biggest brands, and of…
Ep 110: UTour – A New Way to View Homes with Tom Nelson
Tom Nelson
This week’s guest is Tom Nelson, President of NDG Communications and creator of UTour, an innovative new way for p…
Ep 109: Solving the Challenge of Too Many Leads
Kevin often says that we’re in the best housing market in his lifetime. Lead volume and sales are off the chart. But what if you have…
Ep 108: Good vs. Bad Leads, Facebook Boycott & 2020 Predictions
Bryce Baker
Kevin and team tackle the cost of a “bad” lead in home building, what’s going on with the Facebook ad boyc…
Ep 107: 2020 Housing Giants with Rich Binsacca
Rich Binsacca
Rich Binsacca, Editor-in-Chief of Professional Builder, joins the podcast to discuss the 2020 Housing Giants List. He sh…
Ep 106: News Mashup and a New Face
We are excited to introduce DYC’s newest team member, Julie Jarnagin! Learn about Julie’s 15-year new home marketing career and what she’ll…
Ep 105: Online Lead Follow-Up in 2020 – How Are Builders Doing?
Our special guests this week are DYC’s own Mike Lyon and Jen Barkan! They join Andrew to discuss the results of the 2…
Ep 104: Leading with Curiosity with Linnea Chapman
Linnea Chapman
Our special guest is Linnea Chapman, Marketing Director at Trumark Homes in Northern California. Learn how her ca…