Market Proof Marketing: Home Builder Marketing Insights
A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you - not sell you! No fluff - just honest perspectives on where to invest your time, money, and energy to get the highest volume of quality new home leads to your sales teams. Take action on these ideas, and you can market proof your marketing efforts for your home building company.
- Update frequency
- every 6 days
- Average duration
- 53 minutes
- Episodes
- 407
- Years Active
- 2018 - 2025
Ep 146: Reducing Chaos For “Buy Online”
Kevin Oakley, Andrew Peek, and Jackie Lipinski shake up the podcast with an impromptu clash-of-the-titans debate, as Jackie and Andre…
Ep 145: Priority Lists for Online Sales
Kevin Oakley, Andrew Peek, Julie Jarnagin, Mike Lyon, and Jen Barkan are in the house to bring you a very special episode to discuss the ever-changing…
Ep 144: 2022 Market Predictions and Beyond
Kevin Oakley, Andrew Peek, and Jackie Askews talk about what they think the not too distant future could look like for new home builders a…
Ep 143: Zillow’s New Construction Consumer Housing Trends Report with Brett Steele
Kevin Oakley, Andrew Peek, and Jackie Lipinski talk with Brett Steele, the Sr. Sales Manager of Ne…
Ep 142: Builders Choosing Intentionally NOT To Sell Homes
Kevin Oakley, Andrew Peek, and Jackie Lipinski are back this week to talk about the big picture of why new home sal…
Ep 141: Digital Priorities for Marketers
Andrew Peek, Jackie Lipinski, and Julie Jarnagin discuss their most recent digital marketing priorities recommendations blog created specifi…
Ep 140: Margin Management with Amy O’Connor
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Ep 139: Priority Lists & Their Pitfalls
You asked and we listened! This week we’ve pushed all other topics off the agenda to dive deep into Kevin’s definitive guide to home builder …
Ep 138: The Future Of Real Estate Payments
This week Kevin talks with Russell Smith, from Earnnest, to discuss what the future of real estate transactions might look like and how s…
Ep 137: Nurturing Active Leads with Jessie Suggs
This week Kevin, Andrew, and Julie welcome the newest Do You Convert team member Jessie Suggs! We discuss her experience going from …
Ep 135: The Makings of a Content Masterpiece with Sarah Titus
About a month ago, Sarah Titus, Marketing Manager for Eastbrook Homes in Michigan, shared in the MPM Facebook group a c…
Ep 134: To Gate or Not to Gate?
Kevin, Andrew and Jackie L. are back this week to discuss whether or not home builders should gate content on their websites. While lead magnets work…
Ep 133: Digital Marketing Moves with Carly Sickles
Carly Sickles
Carly Sickles, Digital Marketing Manager for M/I Homes, joins us to discuss her approach to creating and managing …
Ep 131: Online Sales in 2021 (and Beyond) with Mike Lyon and Jen Barkan
We’re back! After a two-week hiatus, the Market Proof Marketing team is making up for it with an information-packed episode! This week we’re …
Ep 130: Understanding the MLS with Sam Debord
Sam Debord
Sam Debord is the CEO of the Real Estate Standards Organization (RESO) which creates open standards that drive innovation …
Ep 129: End of Year News Blitz
Ep 128: Lessons in Leadership with Eric Alarid
Eric Alarid
This week Eric Alarid, Sr. VP of Business Development at Tilson Homes, joins Market Proof Marketing to discuss what it tak…
Ep 127: Design Gallery Inspiration with Ben Rutt
Ben Rutt
In episode 127 of Market Proof Marketing, Kevin and Andrew speak with Ben Rutt, VP of Sales and Marketing for Keystone Cust…
Ep 126: Privacy, Data & Facebook Ads – Big Changes Coming Soon
Kevin is the studio solo this week on the heels of Do You Convert’s first ever Market Proof Marketing Academy. He reca…
Ep 125: The Future of Home Building (Starts Now) with Megan English
Megan English
Megan English, Vice President at ONeil Interactive, joins us to discuss where new home marketing …