How to Market Your Horse Business with Denise Alvarez

As an equestrian photographer, how do you get your business to stand out among the others? How can you market your business so that you connect with your right-fit customers?

Shelley Paulson has year…

Are you jumping into podcasting? Or, maybe you are going to start posting on your blog more regularly? Or, you want to start creating more videos? Or, a mix of all the above!

No matter which method o…

If video is king when it comes to marketing, how does the everyday horse business owner use it strategically—and without spending a fortune? Thankfully, there are myriad ways you can use video as par…

From private Facebook groups to video libraries, memberships in the horse world are growing at a rapid rate. That’s why last week in Episode 86 we looked at the pros and cons for having your own memb…

Have you been considering adding a membership program to your business? It can be a great way to create recurring revenue, for sure. But, how do you know if a membership is the right choice for you?

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Have you been wondering if you should start a podcast? With the rise in podcasting in recent years, it may seem like you should just jump on the bandwagon! Before you do, listen to this episode. 

You’…

Have you ever wondered if your horse business should have a blog? The answer isn’t as cut and dry as you might like it to be. That’s why we’re talking all things blogging on this episode!

First, we’l…

Whether you’ve had a website refresh on your list for a while or you recently realized it needs some help, this encore episode is for you.

When you make these 6 changes to your website you’ll better …

How do you go about building a horse business that is true to who you are while still trying to make a profit?

That’s one of the key questions Alexa Major Wilcox and I talked about in this episode.

Al…

As someone who has been in the horse business for more than 55 years, Mike Major, 2022 Road to the Horse World Champion, knows what it takes to build a business that’ll stand the test of time.

In thi…

Do you know how you’re getting people in the door of your business? Even if you don’t have a physical location, your business has an entry point—actually, you probably have multiple entry points. 

If …

What’s your take on failure? Does it scare you so much that it keeps you from taking action? Have you tried something that didn’t work out and that’s kept you from trying again?

Your view of failure i…

With QR codes popping up everywhere from restaurants to Superbowl ads to everything in between, how can you as an everyday horse business owner use them in your marketing? 

In this episode, you’ll lea…

Have you wanted to dip your toe into Facebook ads but have been unsure where to start? This episode is for you! Katie Cannon has an expert level of experience in Facebook ads (she managed ads for Low…

In order to be in business for the long-haul, you need to shift your thinking—and perhaps shift the way you run your horse business.

Show Notes (also known as “Where to read a quick summary of what w…

How do you get people to pay you money for the things that you’re making?

That’s really what’s at the bottom of every question about selling products. You’ve made something you believe in—that you bel…

How do you feel when it comes to selling? Do you get nervous or shy, or maybe you completely freeze up and forget all the great things you were going to say? Or, if you’re selling on social, perhaps …

How do you feel about reels? More specifically, how do you feel about doing reels for your horse business? While they were technically created from an entertainment perspective, Instagram and Faceboo…

While I walked away from the 2022 Road to the Horse colt-starting competition with new insights about working with horses, I also always keep you, my podcast listeners, in mind. So, in this episode, …

Decorated and accomplished cutting horse trainer and personal performance coach Barbra Schulte is back on the podcast this week! In this second part of our conversation, you’ll get a behind-the-scene…