How to Market Your Horse Business with Denise Alvarez

Oftentimes, in the marketing process, horse business owners will jump right to the sale.

From in-person conversations at events and expos to social media posts, ads, and more, the big question becomes…

Should YouTube be part of the growth strategy for your horse business? If you’re purely looking at numbers, then it’s overwhelming yes — with more than 2.5 billion active monthly users, it’s the seco…

If you’re an equestrian entrepreneur who has given email marketing a try but you just don't feel like you've experienced any measurable wins from it, this episode is one you’ll want to save and take …

Every horse business has a story. Every founder has a journey. The journey of Equicizer founder and creator Frankie Lovato has had its ups and downs like any other business venture, but the passion t…

“I’m so tired of chasing followers and likes on social media without actually getting new clients.”

Said every frustrated equestrian entrepreneur who wants to grow their horse business yet can’t seem…

How do you get loyal clients and customers for your equine business? How do you build a business that allows you to do what you’re great at, even as you grow?

You do it with purpose. And, as you’ll l…

How do you achieve sustainable success in your equine business?

One of the best ways to do that is to learn from others who have gone before you or are doing what you’d like to do. I’m NOT suggesting…

Before you set goals for the new year, it’s crucial you take the time to review the year that’s ending.

The most effective year-end reviews are not just a time for looking at the bottom line — i.e. h…

Trying to fill your books and get people to actually buy? This episode is for you.

You’ll love this conversation with Megan Harris, Chief Marketing Officer at NF+ (formerly Equestrian Masterclass by …

Are you getting new leads, clients, and customers for your horse business from your time on social media?

If your equestrian social media marketing is falling flat, follow these three steps to start s…

Ever feel torn between wanting to share those special holiday moments on your social media & the temptation to leave your phone off and pretend like social media doesn't exist?

As we head into this s…

Afraid of spamming your email list? It’s the number one reason I hear horse business owners say they don’t send emails.

And, it is smart marketing to be aware of your audience’s needs and not send to…

You want to grow your horse business, so that means you should be talking to more people in your marketing, right?

Yes, but ... talking to more of the “right” people is the key.

If you’re here, it’s …

On many levels, competition can be a great thing. It can push us to give our absolute all, think creatively, and not give up.

But, sometimes there can be a downside to that competitive nature that’s …

As a horse person, you know the importance of foundation when it comes to training your horse. It's the same for your marketing! If you're not starting from a solid foundation, then all of the buildi…

If you stay in hustle mode 24/7, 365 days a year, you may not completely burn out, but the joy of doing what you love in the equestrian world will likely dissipate over time.

Thankfully, there are so…

Heard about my coaching but still have some questions about it all? This bonus episode is for you.

Explore the ins and outs of coaching, who it's for, what really happens on a call, and how my Take t…

Have you been feeling stuck in your horse business but aren’t sure what it is that’s keeping you there? Marketing is actually not the place I’d coach you to start.

Instead, you need to ask yourself t…

There are different levels of rebranding your equestrian business. Sometimes you’re giving it a fresh new look with a new logo, colors, graphics, etc. Sometimes, it’s messaging, imagery, product, or …

In the world of marketing your horse business online, sometimes it seems easy to just create a product and sell it.

Reality? It doesn’t really work like that.

For the most part, you can’t just show up…