How do I build a horse business so I can keep doing what I love to do? Do I need a website—and if so, what do I even put on it? How can I get my social media following to grow? Does email marketing really work? Welcome to How to Market Your Horse Business where you’ll get all of these questions answered and more! Each week, host Denise Alvarez from Stormlily Marketing breaks down marketing into bite-size bits and gives you actionable and doable tips and strategies that you can apply to your horse business. Plus, you’ll hear from your fellow horse business owners who are in the trenches with you as they share specifics of what’s working for them. And Denise will help you see how you can take it and do it in your business, too! If you’re too overwhelmed by the tech to get started on what you know needs to be done to market your horse business, this is the place for you. Through a mix of step-by-step strategies, basic how-tos, and simple formulas and methods, Denise will not only help you see what’s possible for your business but she’ll also guide you through the process so you can make it happen. Sound good to you? Then hit subscribe and let’s do this! Podcast Website + Show Notes: HowToMarketYourHorseBusiness.com
Have you ever had a gut feeling about something or someone and didn’t follow it but later wished you would have? You’re not the only one!
That’s just one lesson learned that Mandee Flanders, host of …
Aside from current customers, who else is on your email list? Have you been wondering how in the world you’re supposed to build a list of people that want to hear from you?
Using these five simple st…
Does social media marketing for your horse business ever just make you tired? You end up just posting what comes to mind in the moment because you know you need to, but you know there’s got to be a b…
Do you want your website to show up in related search results? Of course, you do!
What you’re really asking is for your site to be “search engine optimized,” also known as SEO. So, let’s break down S…
When you think of the equine industry, you may think horse trainers, riders and instructors, or barn managers. But there’s a depth to the industry that many don’t even realize.
Katie Clinebell intervi…
You know the colt-starting competition Road to the Horse is a great place to learn about horses. But, did you know it’s also a great place to learn about marketing your horse business?
I had the bles…
Have you ever felt a little overwhelmed? (Okay, or a lot!) With the privilege of owning a horse business comes the responsibility of managing many moving parts in your business.
So, if you’re feeling…
When you think of branding, what comes to mind? For many people, it’s a logo and colors, but there’s so much more to it than that. My podcast guest, Tara Moore, is going to break down for you the 3 s…
Do you learn by watching? Or maybe your competitive nature is why you look at what other businesses are doing? Either way, this episode is for you.
We’re looking at 5 different businesses in the eque…
Marketing doesn't have to be scary! You just need to be talking to the right people in a way that speaks to them. You can do that and get a jump-start on your marketing by answering these two questio…
If you get stuck trying to figure out how to make social media and your website work to grow your business, then email marketing may be your missing link. And because I know it’s a sticking point for…
Do you buy into the idea that email marketing can work for you yet you just don’t know where to start? Then this episode is for you!
I’m sharing 8 tips that’ll make email marketing doable for every ho…
Have you been confused with how often or what to post on Instagram to get results? You’re not alone. That’s why I invited Instagram expert Kerri McGregor to join me on the podcast. You’ll learn three…
What’s keeping you from jumping into email marketing? Whatever it is, I’ve probably heard it before, and you’re not alone. That’s why in this episode we’re debunking common email marketing myths. You…
Have you ever been frustrated you’re not gaining the traction you hoped for from your social media efforts? These three ad-free social media strategies are just what you need.
Show Notes (also known a…
Every sign, banner, or flier you use for your horse business shapes the experience your potential customers have with you, from their very first interaction. That’s why, whether it’s on the roadside …
If you’re paying for a professional photographer, you want the best possible photos. That’s why I invited a pro equine photographer to join me on the podcast! Catrina Williams is sharing her best tip…
Whether you’ve had a website refresh on your list for a while or you recently realized it needs some help, this episode is for you. When you make these changes to your website you’ll better connect w…
Setting goals for your business is key to intentionally building the equine business of your dreams. Whether you do it at the beginning, middle, or end of the year, here are 5 steps that’ll help you …
This week, we're going back to the first episode of the How to Market Your Horse Business show. I've made some new friends this fall and I'm so glad you're here with me. And since the first episode a…