How to Market Your Horse Business with Denise Alvarez

Cowgirl Hall of Fame Inductee Barbra Schulte spent years successfully training horses and riders to compete in the National Cutting Horse Association before she built her personal performance coachin…

When it comes to marketing your stallion or breeding program, we often see the same thing over and over again. But, no matter the size of your operation, you can creatively market your stallion. When…

Whether your horse business is in its infancy or you’re a seasoned pro who has been at it for years, there’s something beautiful about being a business owner. You get to decide what your business wil…

What do you put in your email newsletter that will both serve your audience and help you sell your products and services? With these 5 topics, you can include in your email newsletter, you’ll never b…

Have you ever felt like your email list would be too small to even start? Or, that you’re too green to jump into email marketing for your horse business?

First of all, neither of those are true—it’ll …

When I ask horse business owners why they don’t give email marketing a try, one of the biggest reasons is they feel like they’re spamming people. I bet you can relate! The good news is that if you do…

What if I told you there’s one thing you can do this year that will connect you to more of the “right” people? That when you do it well, you will build a community of people who know, like, and trust…

Tech tools can be a lifesaver or a headache. So, I’ve compiled some of my favorites that I think every horse business owner will appreciate. This week, we’re picking up where we left off with the las…

Whether you love it or you hate it, tech is a key tool for your horse business, right? Within that, though, there are a ton of tools and apps out there that claim to make your life easier. To help yo…

Do you ever open up your phone to post on social media, but realize you have no idea what to say? You want to or feel you like you need to, but either way, you’re at a loss. So, you grab the most rec…

With January just around the corner, goal setting is at the top of my to-do list.

To get ready for the coming year, I’ve been reading up on how other successful non-horsey entrepreneurs do their goal …

Social media was created to be social. That means creating content is a very important piece of the puzzle, but it's not the only piece that matters when it comes to building your horse business usin…

From private Facebook groups to video libraries, memberships in the horse world are growing at a rapid rate. If you have a membership or you’re considering one, you can use these 3 tips from Annie Ke…

Do you ever have a hard time figuring out what to say in your marketing? From social media to websites and printables, the words you use matter. In this episode, you’ll discover practical ways you ca…

Press releases are a great way for your horse business to draw attention to your program, celebrate a big win, or spread the word about an upcoming event. But, how do you get yours to stand out when …

Have you been confused by hashtags? Or, maybe you’ve used them because you think you’re supposed to but you have zero strategy behind them? You’re not the only one! That’s why we’re diving into the b…

Does it take money to make money in the horse business? Can horse trainers who aren’t world-renowned clinicians build a profitable horse business? In this episode, you’ll discover how one horse train…

Do you know the number one way to reach more people with your message in today’s world? Yep, it’s an online presence. Because it basically erases geographic boundaries of the people and the horses yo…

Can any horse business really make money online? Absolutely. And in this episode, you’re going to learn how. You’ll discover 3 doable ways that you can take your knowledge and expertise and create an…

Whether you’re starting a brand or creating a new product or service from scratch, or you’ve had one for a while and you know it needs to be reworked, this episode is for you. I’m breaking down 4 maj…