How to Market Your Horse Business with Denise Alvarez

This is your never-before-told inside scoop on the history of my business—how I went from idea to side hustle to main gig. Even how the name came to be!

You know equipping equine entrepreneurs is at t…

If you’ve ever felt like you were running yourself into the ground while running your business, this episode is for you.

Dr. Alberto Rullan with Performance Equine Veterinary Services in Ocala, Flori…

If you know you want your business to support a cause and make an impact, what’s keeping you from taking action?

In this conversation with Everyday Equestrian owner Charlotte Phillips, you’ll learn a…

As an equestrian business owner, you’re the decision maker when it comes to pricing your products and services. But, how do you decide if your products and services are priced right?

Who defines what…

When you have a strong community around you and your brand, the possibilities for your equine business are endless. That’s what Shawna Karrasch and Jessie Hillegas of Shawna Karrasch Equine have disc…

You hear all the time about what you should be doing when it comes to your marketing. But, is there anything you should avoid? Well, yes!

In this episode, you’ll learn the two biggest mistakes equine …

Do you ever feel like you jump into a new year barely holding onto the reins? Or, do you have a list of goals so long you feel overwhelmed before you’ve even started?

If that’s you, I have just what …

How do you evaluate if you’ve had a good year in your business? Do you just look at the bottom line of the profit chart or bank statement? I sure hope not!

When you do an effective year-end review, y…

Have you ever had someone compliment you about something but you didn’t necessarily see it as a good thing? 

Or, maybe you have clients right now that tell you they love something in particular about …

Whether you’re in the English or Western world or somewhere in between, my trip to the NRHA Futurity was packed with takeaways and mindset shifts that have the potential to elevate your business in t…

Episodes 1 through 99 have been power-packed. Am I right?

You’ve learned so much about how to market your horse business since this podcast started in October 2020. From social media to websites to e…

Whether you’re a fan of country music or not, I’m sure you’ve heard of Garth Brooks. But, did you know you can actually learn quite a bit about marketing from him?

Honestly, I’m sure there are more t…

Planning your next product or service launch? Whether you’re a launching newbie or you’ve lived to tell the tale but aren’t sure you can make it through another one, this episode is for you.

You’ll di…

Does narrowing down your best-fit audience or ideal customer make you nervous? You’re afrid to be for one group of people because you think that means you’re saying your product or service won’t work…

What’s the real reason you don’t post very much on social media? I often hear that not posting consistently is the biggest problem for horse business owners. But, I’ve been digging deeper on this one…

Is it really possible for your horse business to sell on social media? Or, is it just a place where people want to hang out without being sold to?

Well, it’s probably a place where people are scrolli…

One of the easiest ways to bring people into your world on social media is through your Instagram or Facebook stories.

Because they’re short-lived (just 24 hours) you can post more off-the-cuff or or…

When you create content, it’s an opportunity for you to create or deepen the connection you have with your followers or potential followers.

And ideally, as you deepen that connection, it’s building …

Do you ever get overwhelmed when it comes to marketing your horse business on social media? If that’s you, then you’re in the right place.

These three steps are going to help you defeat that feeling …

Money-wise as a business owner is more than just how much money you’re making. The reality is even if you make a lot of money in your horse business, if you aren’t intentional about how you’re spendi…