How to Market Your Horse Business with Denise Alvarez

How do you get your business found online?

That’s the million-dollar question for many equestrian entrepreneurs.

And, the answer is not as simple as you might hope.

First, you need to understand that…

We talk a lot on this podcast about how to grow your horse business. So what do you do when part of your growth process involves hiring team members?

Or, if you're someone who already has team members…

It’s time we address a common question most equestrian entrepreneurs are asking when it comes to marketing.

“Is a website necessary if you are active on social? In other words, has social media replac…

Whether you lead a team of 20, 10, or 1, as the horse business owner, you are responsible for creating and navigating the success path for your business.

That’s why learning to embrace your role as C…

Do you have an idea for your horse business but you’re not sure if you should press forward because it’s a bit outside of your realm?

Maybe you’ve discovered an unmet need and you have the solution b…

What comes to mind when you hear equine assisted learning? My guess is you’re thinking of therapeutic riding programs or programs that serve a specific population such as veterans or at-risk youth.

Bu…

If your social media isn’t working for you — AKA helping you to book new clients & customers for your horse business — then, it might be time for you to revisit the social piece of your marketing str…

We live in a world that’s the most digitally connected ever—yet we’re also the least physically connected we’ve ever been as a society.

And here’s the thing: You need connections as a horse business …

Is it possible to find team members who care about your brand as much as you? How do you manage inventory when trends come and go? Can you still thrive as a local business amidst the rise of big box …

Show me an equestrian entrepreneur and I’ll show you someone who is dedicated, getting their hands dirty daily, and always looking for ways to improve and grow, both personally and professionally.

Th…

Working with influencers could be the key to reaching a new audience with your equestrian brand.

But, it’s so much more than just putting free products in the mail to the influencer with the biggest …

If you have an audience that trusts you, you could be an influencer in the horse world. Yep, it can be that simple!

You don’t have to have a million followers online in order to work with brands. But,…

How are you planning for the future of your horse business? When it comes to long-term sustainability, investing your time, energy, and resources, this one marketing medium will be key to making your…

Do you have a hard time taking “messy action” when it comes to your horse business?

Does feeling like everything has to be “just right” before you’ll go live on social or send an email to your list k…

How do you go from, “I should start that business” to actually doing it? What do you do on the days you feel alone chasing your big dreams as an equestrian entrepreneur?

We’re diving into all that an…

Tradeshow, clinics, breed demonstrations, adoption fair, consignment, carriage rides—Equine Affaire in Columbus, Ohio has it all!

And, it’s packed pull of entrepreneurs making a loving doing what they…

Have you been treating your website like a basic necessity or an info-holding place? Or, do you get that your website could be the team member with the most ROI?

If you’re not getting leads from your …

In this episode, you’ll hear why the way I started out marketing my own business using social media was not working for me. (AKA I was not booking clients by way of social media.)

I’m getting honest …

One question is on my mind everywhere I go: How does this apply to equestrian entrepreneurs?

That’s why as I was taking notes on how to improve my jumping while auditing my first jumping clinic, I wa…

What if not setting goals is keeping you from fully living out the dream you have for your business, your family, and yourself?

If you’ve been avoiding setting goals, let’s get real about the reason …