How to Market Your Horse Business with Denise Alvarez

Before you set your annual goals, do you take time to look back?

Yes, I want you to celebrate wins, and that’s part of looking back. It’s also important to review the past year with some key question…

Does your follower count guarantee results? Building your horse business through online marketing is not just about building a large audience.

You’ve got to measure what matters, the things that will…

You’re here to learn about marketing, right? So, this week, we’re going to do a deep dive into your most commonly asked marketing questions.

These questions are the ones that come up on the regular i…

Do any of these statements sound familiar? 

I don’t know what I’m doing here.

I’m not qualified for this. 

Why do I think I can train this horse, show at this level, teach this many students, buy this p…

Being willing to jump in and get the work done is probably one of the best qualities of equestrian entrepreneurs. But, is there a point that going the DIY route is more harmful than helpful for your …

Are you struggling to get an actual ROI on your social media?

In other words, you’re putting content out there but no new leads are landing in your inbox.

In this episode, you’ll learn …   
🛑 What you…

Once you know what success means to you in your equestrian business—because it's absolutely subjective — there's one mindset you'll need to keep front and center to chase after it.

In this episode, y…

Are you ready to go from disorganized and spur-of-the-moment to showing up on social with a plan? This episode is for you.

Plus, you’ll learn what stats you should be paying attention to (and what yo…

What’s keeping you from being booked solid? You might think you just need to post more or get on YouTube, TikTok—AKA do more of all the things. But it actually goes much deeper than that.

If you beli…

Have you ever had a client or customer you loved working with? You know, the ones you wished you could clone.

What if I told you it is possible to attract more of those kinds of people to your busine…

Do you ever feel overwhelmed by all the information out there on how to market your horse business?

Trying a little bit of this and that or even copying what everyone is doing will only get you so fa…

Country music fan or not, if you’re an equestrian entrepreneur, this episode is for you.

I’m a big believer in studying what successful people are doing to see what we can learn from them. And, while…

Have you felt stuck in your equestrian business? You’ve got the vision but you just can’t seem to make any real progress to get you there.

While I don’t know your specific situation, I can tell you wi…

Ever wondered if you really need a website if you're active on social media?

Maybe you’ve been using your Facebook page in place of a website and you’re on the fence about if a website is really neces…

This is a BONUS conversation with Kelsey Gascon. After I chatted with Michael and Kelsey Gascon for Episode #114, I asked her to stay on and talk specifically about why she’s such a fan of ongoing ed…

Are you facing a major change in your business? Do you feel you need to pivot but aren’t sure what that looks like?

Michael and Kelsey Gascon of Gascon Horsemanship are sharing how they’ve successful…

If you’re posting on social and getting no traction, what should you do? How do you build relationships and make sales on social when you can’t make connections?

Social media is meant to be social. Th…

If you have aspirations of creating an online membership, you may see yourself as an educator. But the reality is, all horse business owners should own the title of educator.

In this episode, award-w…

Do you want to build an equestrian business that’ll be here for the long-term?

Then email marketing is a non-negotiable. Yet it’s uncommon to see equine entrepreneurs incorporate it into their market…

Are you getting regular inquiries from potential customers on your websites? And, do those leads pan out to be the right people for your business?

If you’re struggling to get the right people in the …