How to Market Your Horse Business with Denise Alvarez

“Oh, I should post this! Let me just set the saddle, blanket and lead rope down for a minute and take a great shot and put something great together.” … said basically no horse business owner ever. 

Wh…

Can you believe it's been ONE YEAR of the How to Market Your Horse Business Podcast?! 🎉

As part of the fun to celebrate, I've invited my non-horsey husband Daniel to come onto the podcast and ask me …

You know what’s great about social media? It’s a totally free marketing tool that’s available to anyone and everyone who wants to put in the work. But, just like with horses, you get out of it what y…

Is it possible to have a lesson-based horse business that’s profitable? Yes! Not only is it possible, but if you want your business to be sustainable (we all do, right?!), it’s a necessity. 

My guest …

Event and rider sponsorship is fueling equestrian sports world-wide, on all levels. It’s also a unique opportunity for you as a horse business owner to directly connect with your best-fit audience. U…

You know what all horse shows and rodeos have in common, regardless of the area of the world or even the discipline represented? 

Sponsorships.

From banners and tents and VIP boxes to individual rider …

If you learn by watching and you’ve considered using YouTube to market your horse business, then you’re in the right place. This episode is like a show-and-tell format as we look at how five differen…

More and more people are engaging with video online. So, whether you’re a fan of being on camera or avoid it at all costs, if you want to reach more people with your message, you need to explore how …

Do you have a hard time figuring out where to spend your advertising dollars so you can get the most bang for your buck? While there’s no one-size-fits-all approach to advertising, here are four meth…

Are you ready to advertise your horse business, but aren’t sure where to start? Before you start calling on your favorite industry publications, ask yourself these 3 questions to get the most from yo…

Whether it’s local, national or worldwide, a mention in the media has the potential to expand the reach of your horse business. But, where do you start? Discover what steps you should take to secure …

Have you put together a lead magnet to build your email list but can’t figure out how to get people to sign up? Here are 9 strategic yet simple ways you can share about your awesome freebie to get mo…

Do the images on your website, social media, and print materials give the best first impression possible for your horse business? 

Equine and product photographer Cara Taylor Swift of Fast Horse Photo…

Does bigger always equal better? Or, can you have a successful business by going deeper or doing better rather than going bigger? That’s what we’re diving into in this episode!  

And, you know what’s …

When it comes to the words on your website or social media (or any other place for that matter), how do you know if you’re being clear? And why does clarity even matter? 

As Donald Miller says, “When …

When's the last time you had to make a decision as a business owner? Probably right before you started reading this description, right?!

As a horse business owner, you're making lots of decisions dai…

When you have an idea for a valuable freebie, how do you create it? And, how do you get your dream customer to sign up for it with their email address? Here are 10 tips to help you create a successfu…

Have you ever considered getting a trademark or copyright for your horse business name or logo? If not, you should. And, Attorney Jo Belasco is here to share why it will protect your business and how…

What’s the number one way to build your email list? Offering something of value for free in exchange for an email address! Use these four proven ideas to build a valuable opt-in freebie for your hors…

How specific are you when you describe what you do and who you serve? 

As you’ll learn from artist and barrel racing coach Dani Powers, the more specific you are, the more effective your marketing wil…