He Said, She Said: Razor Branding™ Podcast
Launched in 2001 by CEO Jaci Russo and Chief Creative Officer Michael Russo, brandRUSSO has grown to include a diversified client roster including experience with a wide variety of industries from coast to coast. Their branding process, Razor Branding ™, permeates all levels of marketing, advertising, digital and social media giving them a unique advantage in first identifying their client’s target audience, then developing messaging, strategies, and creative that builds awareness, loyalty, and advocacy.
- Update frequency
- every 13 days
- Average duration
- 49 minutes
- Episodes
- 239
- Years Active
- 2017 - 2025
DISCOUNT BRANDING AND WHY IT NEVER WORKS
How to maintain your brand equity through difficult times
I think it would be safe to say that if you own a business, run a business, or manage a business, you have had a few sleepless nights even wh…
I think it would be safe to say that if you own a business, run a business, or manage a business, you have had a few sleepless nights even wh…
Tue 02 Oct 2018
REBRANDING FROM THE INSIDE OUT
Is it time to rebrand, or merely take a closer look in the mirror?
To say it’s easy would not be entirely true, but every once in a while it benefits us all to take a good hard look at ourselves. Sur…
To say it’s easy would not be entirely true, but every once in a while it benefits us all to take a good hard look at ourselves. Sur…
Wed 26 Sep 2018
BRANDING, RELATIONS AND LOVE
How to work with your agency to get the best results.
Say the word “relationship” and you’ll receive varied reactions. Some find themselves involuntarily spinning back to high school, where relations…
Say the word “relationship” and you’ll receive varied reactions. Some find themselves involuntarily spinning back to high school, where relations…
Tue 18 Sep 2018
WHAT IT MEANS TO LOCALIZE YOUR BRAND
And why so many National Brands still haven’t figured it out.
For many national brands, one of the biggest challenges is how to find ways to connect with a local audience. For global brands such as C…
For many national brands, one of the biggest challenges is how to find ways to connect with a local audience. For global brands such as C…
Wed 12 Sep 2018
NIKE JUST DOES IT WITH COLIN KAEPERNICK
Are they genius or insane? Time will tell.
So, unless you have sworn off social media all together, gotten rid of cable, or decided to head out into the woods for a life of solitary meditation, you h…
So, unless you have sworn off social media all together, gotten rid of cable, or decided to head out into the woods for a life of solitary meditation, you h…
Mon 10 Sep 2018
HOW B2B BUSINESSES CAN BENEFIT FROM B2B BRANDING
And how B2B Branding can build customer loyalty and continued growth
“My business is not retail focused, so why do I need branding?” Good question, now here’s the answer.
For information on these st…
“My business is not retail focused, so why do I need branding?” Good question, now here’s the answer.
For information on these st…
Wed 29 Aug 2018
WHY HIRING AN EXPERIENCED BRANDING PROFESSIONAL IS SO IMPORTANT
And how not hiring an experienced branding professional can cost you.
On this particular day I found myself sitting in a meeting with people that I considered both successful and intelligent.
I list…
On this particular day I found myself sitting in a meeting with people that I considered both successful and intelligent.
I list…
Tue 21 Aug 2018
CAMP OZARK, EMOTIONAL CONNECTIONS AND THE PROMISE BEHIND THE BRAND
How to use emotional connections to build strong brands
When it comes to branding, there is nothing more important than forming emotional connections with your audience. In the end, that’s the essenc…
When it comes to branding, there is nothing more important than forming emotional connections with your audience. In the end, that’s the essenc…
Tue 14 Aug 2018
Get Coverage in Traditional Media
When it Comes to the Traditional Media, One-Size Does Not Fit All
If you are sending out the old cookie cutter press releases about your company, your great “story idea” might get deleted along with …
If you are sending out the old cookie cutter press releases about your company, your great “story idea” might get deleted along with …
Tue 31 Jul 2018
How to Keep Your Public Relations Focus on Your Audience
3 Techniques that Keep Your Public Relations Efforts Targeted on the People You are Trying to Reach
Your team is a hard-working crew. They work tirelessly developing concepts, perfecting new services…
Your team is a hard-working crew. They work tirelessly developing concepts, perfecting new services…
Mon 23 Jul 2018
You Need a Great PR Timeline for Your Campaigns
6 Steps to Creating a Quality PR Timeline
Throughout the lifetime of your company you will need more than a few public relations campaigns. The best campaigns have strategic PR timelines that ensure …
Throughout the lifetime of your company you will need more than a few public relations campaigns. The best campaigns have strategic PR timelines that ensure …
Wed 18 Jul 2018
Weathering a Public Relations Nightmare
The 3 Smartest Ways to Weather a Public Relations Storm
Bad things happen to good companies. There are many ways a successful, reputable business can find itself in crisis and there are proven techni…
Bad things happen to good companies. There are many ways a successful, reputable business can find itself in crisis and there are proven techni…
Thu 12 Jul 2018
Reengineering Your Brand Through SWOT Analysis
How a Properly Done SWOT Report Will Change Your Brand
Maybe new business isn’t walking in the door like it used to, or maybe you need to get the lay of the land for a new product launch? It might be…
Maybe new business isn’t walking in the door like it used to, or maybe you need to get the lay of the land for a new product launch? It might be…
Thu 12 Jul 2018
Top 6 Tips to Make Your Ecommerce Company Stand Out
Techniques You Can Apply Today That Will Make Your eCommerce Company More Recognizable
The trickiest part of owning a strictly eCommerce company is getting noticed. With so many options to shop and b…
The trickiest part of owning a strictly eCommerce company is getting noticed. With so many options to shop and b…
Thu 28 Jun 2018
Which eCommerce Site is Right for Your Brand
Ups and Downs of Choosing an eCommerce Site
Choosing the right eCommerce site for your business is a huge commitment. You need great payment options, a good shopping experience for the user, and it h…
Choosing the right eCommerce site for your business is a huge commitment. You need great payment options, a good shopping experience for the user, and it h…
Tue 19 Jun 2018
4 Ways to Differentiate Your eCommerce Brand
Tips on How to Make Your eCommerce Shop Stand Out from the Competition
Standing out from the pack is problem you’ll face in your storefront and online. The number one problem you’ll have in the world…
Standing out from the pack is problem you’ll face in your storefront and online. The number one problem you’ll have in the world…
Thu 14 Jun 2018
7 Pros and Cons of Starting A Solely eCommerce Business
A Look at the Upside and Downside of Relying Strictly on eCommerce
eCommerce is here to stay, but should it be your only source of business? There are pros and cons to only selling goods and services…
eCommerce is here to stay, but should it be your only source of business? There are pros and cons to only selling goods and services…
Wed 06 Jun 2018
4 Strategies That Will Help Your Team Warm up to Cold Calls
Dreaded Sales Cold Calls, How to Make It Through and Make It A Habit
Cold calls are probably the least favorite part of a salesperson’s day. It’s hard to bother a person who doesn’t know they need yo…
Cold calls are probably the least favorite part of a salesperson’s day. It’s hard to bother a person who doesn’t know they need yo…
Wed 30 May 2018
Do You Need a Sales Script to Close the Deal?
The Pros and Cons of Relying on a Sales Script to Sell Your Brand
A strict sales script isn’t for everyone, but don’t dismiss all scripts out of hand. The answer to whether or not a sales script work…
A strict sales script isn’t for everyone, but don’t dismiss all scripts out of hand. The answer to whether or not a sales script work…
Tue 22 May 2018
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