He Said, She Said: Razor Branding™ Podcast
Launched in 2001 by CEO Jaci Russo and Chief Creative Officer Michael Russo, brandRUSSO has grown to include a diversified client roster including experience with a wide variety of industries from coast to coast. Their branding process, Razor Branding ™, permeates all levels of marketing, advertising, digital and social media giving them a unique advantage in first identifying their client’s target audience, then developing messaging, strategies, and creative that builds awareness, loyalty, and advocacy.
- Update frequency
- every 13 days
- Average duration
- 49 minutes
- Episodes
- 239
- Years Active
- 2017 - 2025
Razor Branding™ Podcast LIVE: 1.7 with Michele Ezell
On this episode, we welcome restauranteur Michele Ezell to the podcast. Michele is the founder and owner of Tsunami Sushi Restaurant, with locations in Lafayette, Baton Rouge, and New Orleans.
Mon 01 Jun 2020
Razor Branding™ Podcast LIVE: 1.6 with Bradley Cruice
Joining us is Bradley Cruice, the owner of the recently opened – Handy Stop Market & Cafe in Downtown Lafayette. We are excited to learn more about Bradley, Handy Stop, and what this means for the D…
Fri 29 May 2020
Razor Branding™ Podcast LIVE: 1.5 with DJ DIGITAL
Brandon Journet, AKA DJ Digital is a Managing Partner at Clandestine Collective and Hot 107.9 [KHXT-FM], Brand Manager/Program Director/Music Director/On-Air Personality at Townsquare Media and DJ/Pr…
Wed 27 May 2020
Razor Branding™ Podcast LIVE: 1.4 with Ruffin Rodrigue
Ruffin Rodrigue is the owner and founder of Ruffino's on the River, Ruffino's Baton Rouge, and Ruffino's Del La Ronde Hall. As a former LSU football player and current restauranteur, Ruffin is well …
Wed 27 May 2020
Razor Branding™ Podcast LIVE: 1.3 with Melissa Lyons Bowen, LPC-S
Melissa is a Counselor, Performer, Seeker, Theater Geek, Chocolate Lover, Cat Lady, Wife and life-long member of the Who Dat Nation. As a Licensed Professional Counselor-Supervisor, Melissa brings a …
Wed 27 May 2020
Razor Branding™ Podcast LIVE: 1.2 with Rob Kirkpatrick
Visiting with Rob Kirkpatrick (Townsquare Media, CNN, Fox Television). Rob is an award-winning editorial leader, content creator, and experienced storyteller who thrives on breaking news, emerging me…
Wed 27 May 2020
Razor Branding™ Podcast LIVE: 1.1 with Mike Russo
brandRUSSO's introductory LIVE podcast with Jaci and Michael Russo.
Wed 27 May 2020
9 ways your CRM will build your brand
Customer Relationship Managers (CRM) are more important now than ever before. Being able to build that relationship (from a distance) will be crucial to a company’s survival, even thriving, during t…
Wed 15 Apr 2020
16 ways to make working from home work for you.
We are here to provide you with some tips to help you help your team in this trying time. Listen in on these tips while you work to optimize your space to best suit you.
For information on these s…
For information on these s…
Tue 07 Apr 2020
10 Steps to Prepare Your Brand for a Crisis
For information on these strategies, check out our Razor Branding Blog
And for everyday branding tips follow Jaci Russo on Twitter: @jacirusso
And for everyday branding tips follow Jaci Russo on Twitter: @jacirusso
Tue 07 Apr 2020
7 Ways to Improve Your Brand: #7 Thought Leadership
You are an expert at what you do. Your company is different (and better) than the other organizations in your space. You know more about your industry, and your services provide better solutions th…
Tue 07 Apr 2020
7 Ways to Improve Your Brand: #6 Content Creation
The Strategic Brand Plan is the blueprint for all of your marketing efforts. Would you ever consider building a house without a blueprint? Then you also should not consider building your marketing …
Fri 27 Mar 2020
7 Ways to Improve Your Brand in 2020: #5 Strategic Brand Plan
The Strategic Brand Plan is the blueprint for all of your marketing efforts. Would you ever consider building a house without a blueprint? Then you also should not consider building your marketing …
Tue 17 Mar 2020
7 Ways to Improve Your Brand in 2020: #4 Touchpoints
First, what is a touchpoint? This is everywhere that your brand identity or logo appears, everything that contains your message, and every place that your target audience can come in contact with yo…
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Tue 17 Mar 2020
7 Ways to Improve Your Brand in 2020: #3 Points of Differentiation
This week we are talking about Points of Differentiation. When I work with companies, this is the topic we spend a lot of time really digging into because it is so important. If you look and sound …
Tue 17 Mar 2020
7 Ways to Improve Your Brand in 2020: #2 Specific Message
Very few things in life are actually “one size fits all”. Someone ends up with something that’s a little too big and someone else ends up with it being a little too small. When it comes to buildin…
Tue 10 Mar 2020
7 WAYS TO IMPROVE YOUR BRAND IN 2020: #1 – Target Audience
Your products and services are not for everyone. If you approach your marketing strategy with the intention of reaching ‘everyone’, then you will actually connect with ‘no one’.
For information…
For information…
Mon 09 Mar 2020
Expect an ROI When You Invest in Your Brand
I had the great pleasure of being in the Superdome for the Saints game yesterday for their game against San Francisco for the top of the NFC. I was surprised to see that the Fan Impact Play was spons…
Mon 23 Dec 2019
3 Steps to Build Your Big Bold Brand
A brand isn’t a logo. A brand isn’t a company. A brand isn’t a product. A brand isn’t a tag line.
For information on these strategies, check out these Razor Branding Blogs:
3 Steps to Build …
For information on these strategies, check out these Razor Branding Blogs:
3 Steps to Build …
Fri 13 Dec 2019
3 Do It Yourself Tips to Build Your Brand
When you think about big, bold brands, Nike’s “Just Do It” and Apple’s “Think Different” might be the first thing to come to mind. Those tag lines/campaign slogans are big and bold – but they aren’t…
Fri 22 Nov 2019
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