He Said, She Said: Razor Branding™ Podcast
Launched in 2001 by CEO Jaci Russo and Chief Creative Officer Michael Russo, brandRUSSO has grown to include a diversified client roster including experience with a wide variety of industries from coast to coast. Their branding process, Razor Branding ™, permeates all levels of marketing, advertising, digital and social media giving them a unique advantage in first identifying their client’s target audience, then developing messaging, strategies, and creative that builds awareness, loyalty, and advocacy.
- Update frequency
- every 13 days
- Average duration
- 49 minutes
- Episodes
- 239
- Years Active
- 2017 - 2025
How to Adapt and Evolve Without Losing Focus
In this episode of the He Said, She Said: Razor Branding Podcast, Jaci and Michael Russo dive into a crucial topic for business leaders and marketers: adaptability. The discussion explores how compan…
00:36:55 |
Thu 17 Oct 2024
Navigating Leadership and Branding in a Hybrid World with Dan Regard
In this episode of the He Said, She Said: Razor Branding Podcast, hosts Jaci and Michael Russo sit down with Dan Regard, CEO of iDiscovery Solutions (iDS), to explore the challenges of leading a glob…
00:47:59 |
Tue 01 Oct 2024
The Importance of Having a Strategic Brand Plan
In this episode of the He Said, She Said, Razor Branding podcast, Jaci and Michael Russo discuss the critical components of strategic brand planning, focusing on their Razor Branding™ process. They e…
00:37:10 |
Tue 17 Sep 2024
Unlocking Leadership for Your Brand with Chris Hutchinson
In this episode of the “He Said, She Said” Razor Branding™ Podcast, hosts Jaci and Michael Russo welcome Chris Hutchinson from Trebuchet Group. Chris dives deep into the importance of leadership in b…
00:43:04 |
Mon 09 Sep 2024
The Psychology of Branding Pt. 2 with Dr. Tricia Groff
In this episode of the He Said, She Said Razor Branding™ Podcast, hosts Michael and Jaci Russo continue their conversation with Dr. Tricia Groff, focusing on advanced empathy and its application in m…
00:54:19 |
Mon 09 Sep 2024
Consumer Insights and Branding with Brett Townsend
In this episode of the "He Said, She Said" Razor Branding Podcast, Michael and Jaci Russo are joined by Brett Townsend, Senior Vice President of Strategy at Questor Strategy and Insights. The discuss…
00:56:58 |
Tue 06 Aug 2024
The Financial Side of Branding with David C. Barnett
Join Jaci and Michael Russo as they welcome David C. Barnett to the podcast. As an accomplished author, speaker, educator, and consultant, David brings a wealth of knowledge on buying and selling bus…
01:01:09 |
Thu 18 Jul 2024
The Psychology of Branding with Dr. Tricia Groff
In this episode of the Razor Branding Podcast, hosts Jaci and Michael Russo welcome Dr. Tricia Groff, a licensed psychologist specializing in executive coaching and consulting for high achievers. The…
00:42:57 |
Tue 09 Jul 2024
The Marriage of Branding and Relationships
In this episode of the "He Said She Said Razor Branding" podcast, hosts Michael and Jaci Russo dive into the intricate connections between branding and relationships, using their daughter's recent we…
00:35:22 |
Mon 24 Jun 2024
The Performance of Branding with Jason Friedman
Joining Jaci and Michael on this episode of the He Said She Said, Razor Branding Podcast is Jason Friedman, a theater nerd turned serial entrepreneur. Jason's passion lies in coaching, supporting, a…
00:48:31 |
Tue 11 Jun 2024
Rebranding Made Simple with Jaci and Michael Russo
In this episode of the "He Said She Said Razor Branding" podcast, hosts Michael and Jaci Russo delve into the complexities of rebranding – clarifying that rebranding encompasses far more than just a …
00:38:13 |
Wed 29 May 2024
How Successful Brands Capitalize on Technology with Greg Brooks
Greg Brooks joins Jaci and Michael on this week’s episode of He Said, She Said: Razor Branding™ Podcast to talk about the current and future state of SEO, and how businesses can thrive in an ever evo…
00:55:05 |
Mon 13 May 2024
The Evolution of Digital Marketing in the age of AI with Rachel Hernandez
Joining Jaci and Michael on this week’s episode of He Said, She Said: Razor Branding™ Podcast is Rachel Hernandez, Director of Brand Strategy at Next Net Media. Known for her deep insights into brand…
00:50:46 |
Tue 30 Apr 2024
SEO and Branding in Today’s Everchanging Marketplace
On this week’s episode of He Said, She Said: Razor Branding™ Podcast, Jaci and Michael are joined by Brandon Leibowitz, the founder and operator of SEO Optimizers, to talk about the often discussed, …
00:49:56 |
Mon 15 Apr 2024
Authenticity in Branding with Greg McDaniel
Greg McDaniel, a partner in McDaniel/Callahan Real Estate Team in Northern California, joins Jaci and Michael on this week’s episode of He Said, She Said: Razor Branding™ Podcast to talk about the i…
00:55:40 |
Mon 01 Apr 2024
Branding Insights from the 21 Hats Experience
On this week’s episode of He Said, She Said: Razor Branding™ Podcast, Jaci and Michael talk about their recent attendance at the 21 Hats Conference in Fort Worth, TX. They highlighted the pivotal rol…
00:32:40 |
Sun 17 Mar 2024
Launching, Building, and Scaling Your Brand with Mark Donnigan
On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we’re joined by Mark Donnigan, founder of Growth Stage Marketing, to discuss the shift from traditional marketing to virtual mark…
00:52:46 |
Thu 29 Feb 2024
How Storytelling Can Save Your Brand with Jeff Bartsch
On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we’re joined by Jeff Bartsch, visionary storyteller and founder of Story Greenlight, to discuss the power of storytelling in bran…
00:53:49 |
Thu 15 Feb 2024
Financial Literacy and Your Brand with Kyle Geers
On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we’re joined by Kyle Geers, CPA, CEO and co-founder of Zeroed-In Consulting, to discuss the importance of financial literacy for …
00:44:29 |
Thu 01 Feb 2024
A Look Back on 2023 with Jaci and Michael Russo
On this week’s episode of He Said, She Said: Razor Branding™ Podcast, Jaci and Michael reflect on the past year and what they believe we can expect in 2024 - providing their insight on emerging techn…
00:47:08 |
Thu 11 Jan 2024
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