He Said, She Said: Razor Branding™ Podcast
Launched in 2001 by CEO Jaci Russo and Chief Creative Officer Michael Russo, brandRUSSO has grown to include a diversified client roster including experience with a wide variety of industries from coast to coast. Their branding process, Razor Branding ™, permeates all levels of marketing, advertising, digital and social media giving them a unique advantage in first identifying their client’s target audience, then developing messaging, strategies, and creative that builds awareness, loyalty, and advocacy.
- Update frequency
- every 13 days
- Average duration
- 49 minutes
- Episodes
- 239
- Years Active
- 2017 - 2025
5 Ways to Make Facebook Work for 2018
It feels like Facebook has been around forever.
It has become easy to take for granted this fun, and deceptively easy, marketing tool. But Jaci is here this week to remind you ---never forget how imp…
It has become easy to take for granted this fun, and deceptively easy, marketing tool. But Jaci is here this week to remind you ---never forget how imp…
Tue 09 Jan 2018
3 Ways to Evolve Your Brand in the New Year
When is the last time you took a good long look at your brand? Your logo, audience, and most of all your brand promise?
If it’s been a while, you may want to let the New Year be an opportunity to re…
If it’s been a while, you may want to let the New Year be an opportunity to re…
Thu 04 Jan 2018
Podcast shownotes: 5 Signs That it May be Time to Rebrand
It’s tough to face change and rebranding your company is a biggie.
But if you are stuck in a rut that’s lasted a few years now—it might be time for a facelift of sorts. In this episode, Jaci takes y…
But if you are stuck in a rut that’s lasted a few years now—it might be time for a facelift of sorts. In this episode, Jaci takes y…
Thu 30 Nov 2017
4 Methods for Taking the Cold out of Cold Calls
It’s not a part of the job many people love, but cold calls can be an effective tool for your brand.
It’s tough calling someone who doesn’t know they need you yet. You have to make the case in a f…
It’s tough calling someone who doesn’t know they need you yet. You have to make the case in a f…
Mon 13 Nov 2017
5 Ways to Make Your Brand Standout During Any Holiday Shopping
It doesn’t have to be Christmas to prepare your brand for a special shopping season.
Anything from summer traffic to Mardi Gras madness to Black Friday is an opportunity for your brand to stand out. …
Anything from summer traffic to Mardi Gras madness to Black Friday is an opportunity for your brand to stand out. …
Mon 06 Nov 2017
6 Tips to Understand SEO for Your Brand
If you want people to find you online, SEO is crucial to the way you do business.
It may not be the most exciting part of branding but it is one of the most fundamental-- and misunderstood. In this e…
It may not be the most exciting part of branding but it is one of the most fundamental-- and misunderstood. In this e…
Mon 09 Oct 2017
3 Ways Brand Consistency Builds Powerful Connections
Being who you say you are, making sure clients can count on you, ensuring your hard work is recognizable over and over again-- all of that together is brand consistency.
Even the most well-meaning of…
Even the most well-meaning of…
Mon 02 Oct 2017
Embracing the Millennial Office Culture
Look, we get it, that young woman in your office-- the one who’s always looking down at her phone-- is a bit puzzling.
How is she getting anything done over there with Facebook and Instagram always o…
How is she getting anything done over there with Facebook and Instagram always o…
Fri 29 Sep 2017
5 Ways to Prepare Your Brand to Help in a Crisis
It’s been a rough hurricane season for the Gulf Coast.
The flood waters and strong winds will forever change the communities they’ve touched and it will be a long time before local companies are able…
The flood waters and strong winds will forever change the communities they’ve touched and it will be a long time before local companies are able…
Mon 18 Sep 2017
5 Ways to Attract Quality Customers
Everyone wants new business and it’s important to keep new people walking through the door, but the real trick is to get quality customers coming back to you time and again.
There’s a lot to be said …
There’s a lot to be said …
Mon 11 Sep 2017
3 Tips to Thought Leadership Success
For a small or up and coming brand the term, thought leadership, might sound and feel a bit intimidating. And it’s true that being a thought leader is hard work, but the payoff is well worth the com…
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Mon 28 Aug 2017
How A Small Brand Can Stand Tall
Your small business may not be the biggest, but that has nothing do to with being the best.
Small brands have serious advantages over the big guys. Advantages that customers and clients attach big v…
Small brands have serious advantages over the big guys. Advantages that customers and clients attach big v…
Mon 21 Aug 2017
Reduce Your Churn Rate
People have a lot of choices when it comes to choosing products and services.
So, why are your customers choosing you? Knowing the answer to that question can greatly reduce your churn rate. Churn r…
So, why are your customers choosing you? Knowing the answer to that question can greatly reduce your churn rate. Churn r…
Mon 14 Aug 2017
7 Strategies to Recruit Top Talent
Your brand is nothing without the people who stand behind it.
Recruiting the best talent for your company is critical to success; this is not something best left to fate or blind faith. You need to …
Recruiting the best talent for your company is critical to success; this is not something best left to fate or blind faith. You need to …
Mon 07 Aug 2017
Community Involvement
There is no greater reward for giving back than helping build positive and thriving neighbors.
And a wonderful side effect to community involvement is the way it helps your company's image. In this e…
And a wonderful side effect to community involvement is the way it helps your company's image. In this e…
Mon 31 Jul 2017
Naming Your Brand
Having a great idea for a business might be the easy part, getting started is a bit harder.
One of the most important processes of starting a new company or launching a new product is the development…
One of the most important processes of starting a new company or launching a new product is the development…
Tue 25 Jul 2017
Direct Mail
How do you keep your marketing mail flyer out of the trash?
By making it special enough to hang on the fridge. It’s all about knowing how to use your tools, in this case, the mail. Direct mail can be…
By making it special enough to hang on the fridge. It’s all about knowing how to use your tools, in this case, the mail. Direct mail can be…
Mon 17 Jul 2017
Outdoor Advertising
Of all of the traditional methods of advertising, this one can have the most potential for your brand.
The audience is still there and is not going anywhere, but before you invest in outdoor advertis…
The audience is still there and is not going anywhere, but before you invest in outdoor advertis…
Mon 10 Jul 2017
Print Opportunities
The audience for traditional print newspapers is shrinking, but that doesn’t mean the opportunities in print are gone completely.
They’ve just evolved a bit. In this episode, Jaci will show you where…
They’ve just evolved a bit. In this episode, Jaci will show you where…
Mon 03 Jul 2017
Television Advertising
With so many media channels out there, it can be hard to figure out which one is right for delivering your message to those who need to hear it most.
And while traditional network viewership might be…
And while traditional network viewership might be…
Mon 26 Jun 2017
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