He Said, She Said: Razor Branding™ Podcast
Launched in 2001 by CEO Jaci Russo and Chief Creative Officer Michael Russo, brandRUSSO has grown to include a diversified client roster including experience with a wide variety of industries from coast to coast. Their branding process, Razor Branding ™, permeates all levels of marketing, advertising, digital and social media giving them a unique advantage in first identifying their client’s target audience, then developing messaging, strategies, and creative that builds awareness, loyalty, and advocacy.
- Update frequency
- every 13 days
- Average duration
- 49 minutes
- Episodes
- 239
- Years Active
- 2017 - 2025
From Data Overload to Smart Strategy w/ Charlie Grinnell
In this episode, Jaci and Michael Russo sit down with Charlie Grinnell, CEO of Right Metric, to unpack how marketers can stop drowning in data and start using it to make smarter decisions.
Charlie …
Design, Branding, and the AI Debate w/ Michael Russo & the Creative Team
In this special creative team takeover episode of the He Said, She Said: Razor Branding™ Podcast, Michael Russo steps in with brandRUSSO’s designers and developers for a candid conversation about t…
Cutting Through the Clutter: Branding That Actually Works w/ Michael & Jaci Russo
In this special host-only episode, Michael and Jaci Russo pull back the curtain on what’s really holding brands back—and it’s not just budget or competition.
From the dangerous “If we build it, the…
Branding From the Inside Out w/ Ari Weinzweig
In this episode, Jaci and Michael Russo sit down with Ari Weinzweig, co-founder of the iconic Zingerman’s Community of Businesses, to explore how culture, values, and vision shape brands from the i…
Accessible Branding w/ Mike Barton
On this episode of the He Said, She Said: Razor Branding™ Podcast, Jaci and Michael Russo sit down with Mike Barton, VP of Corporate Communication & Content Marketing at AudioEye, to discuss what i…
Relational Branding w/ Ryan Chute
In this episode of the He Said, She Said: Razor Branding™ Podcast, Jaci and Michael Russo sit down with Ryan Chute, founder of Wizard of Ads Essential Services, to talk about the kind of branding t…
Branding Beyond Borders w/ Fernando Andreazi
In this episode of the He Said, She Said: Razor Branding™ Podcast, Jaci and Michael Russo welcome global brand leader Fernando Andreazi for a dynamic conversation about what it really means to build…
From Pitch to Press: Branding Through PR w/ Mickie Kennedy
In this episode of the He Said, She Said: Razor Branding Podcast, brand experts Jaci and Michael Russo talk with Mickie Kennedy, founder of eReleases, about the power of using press releases for br…
Bringing Brands to Life with Daale Carter
In this episode of the He Said, She Said: Razor Branding Podcast, Jaci and Michael Russo sit down with Daale Carter, Managing Director of energy BBDO and a standout voice in the global advertising …
Inside the Agency-Client Relationship w/ Jaci & Michael Russo
In this episode of the He Said, She Said: Razor Branding Podcast, it’s just the hosts—Jaci and Michael Russo—going deep on what it really takes to make an agency-client relationship work.
No guests…
Branding from the Factory Floor w/ Robert Pelletier
Branding Through Relationships w/ Cairo Marsh
The Art of Visual Branding w/ Stewart Cohen
Building Brands and Winning Mindsets w/ Dave Behar
Harnessing Momentum in Branding with Matt Mathison
Finding Your Branding Unicorn with William Vanderbloemen
Building Workplace Culture w/ Dr. Mechelle Roberthon
Revolutionizing Brand Engagement Through Chat w Elissa O’Dell and Mia Pokriefka
The Intersection of PR and Branding with Sarah Segal
