He Said, She Said: Razor Branding™ Podcast
Launched in 2001 by CEO Jaci Russo and Chief Creative Officer Michael Russo, brandRUSSO has grown to include a diversified client roster including experience with a wide variety of industries from coast to coast. Their branding process, Razor Branding ™, permeates all levels of marketing, advertising, digital and social media giving them a unique advantage in first identifying their client’s target audience, then developing messaging, strategies, and creative that builds awareness, loyalty, and advocacy.
- Update frequency
- every 13 days
- Average duration
- 49 minutes
- Episodes
- 239
- Years Active
- 2017 - 2025
![[Bonus Podcast] Building Brands For Musicians and Personalities with Rick Caballo](https://razorbranding.org/wp-content/uploads/2023/12/hssh-rb-podcast-Rick-Caballo2-scaled.jpg)
[Bonus Podcast] Building Brands For Musicians and Personalities with Rick Caballo
On this bonus episode of He Said, She Said: Razor Branding™ Podcast, we are joined by Rick Caballo, a designer, artist, creative director, and co-founder of the Nashville, Tennessee, and Australian-b…
00:52:06 |
Wed 27 Dec 2023
How Quality Content Can Affect Inbound Leads with Levi Lascsak
On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we’re joined by Levi Lascsak, an author, real estate agent, video creator, and co-founder of Passive Prospecting, to discuss how …
00:54:54 |
Thu 21 Dec 2023
The Role of Emotional and Quantitative Data in Branding with Jeremy Delk
On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we’re joined by Serial Entrepreneur and Author Jeremy Delk to discuss embracing failure, learning from adversity, and gaining a d…
00:51:55 |
Thu 07 Dec 2023
How Data Can Help with Your Branding with Becky Lawlor
On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we’re joined by Becky Lawlor, the Founder and Chief Research and Content Officer at Redpoint, to discuss the challenges of using …
00:47:36 |
Thu 23 Nov 2023
How Being Relentlessly Curious Can Improve Your Brand with Lori Haller
On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we’re joined by Lori Haller, founder of Designing Response, to talk about the challenges of staying relevant, creative problem so…
00:53:53 |
Thu 09 Nov 2023
The Importance of Education, Research, and Collaboration in B2B Branding with Shachar Meron
On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we’re joined by Shachar Meron, Partner and Creative Strategist at Bluegreen Branding, to discuss the importance of education, res…
00:50:57 |
Thu 26 Oct 2023
Realtors, Management, and Branding with Kurt Uhlir
On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we’re joined by Kurt Uhlir, a globally recognized marketer, operator, and speaker, to talk about how establishing systems and pro…
00:53:07 |
Thu 12 Oct 2023
How Podcasts Can Improve Your Brand with Jonathan Sachs
On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we are joined by Jonathan Sachs, Chief Revenue Officer at iDiscovery Solutions, and our very own Molly Daigle, President of Clien…
00:50:45 |
Thu 28 Sep 2023
Branding from Down Under with Katrina McKinnon
On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we are joined by Katrina McKinnon, an Australian content writing expert, to talk about the value of storytelling in marketing and…
00:56:08 |
Thu 14 Sep 2023
B2B Automation and Branding with Gil Allouche
On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we are joined by Gil Allouche, founder of Metadata, to discuss the role of automation in marketing and how it can benefit both pr…
00:44:37 |
Thu 31 Aug 2023
The Changing Landscape of B2B Branding with David Deutsch
On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we are joined by David Deutsch, copywriter, marketing strategist, author, and copywriting coach, to discuss the changing landscap…
00:54:36 |
Thu 17 Aug 2023
Sustainability and B2B Branding with Dan Chamberlain
On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we are joined by Dan Chamberlain, Senior Director of Marketing (Americas) at ENGIE Impact, to talk about B2B marketing, specifica…
00:51:12 |
Thu 03 Aug 2023
Confessions of a Marketing Director with Sean Schnipper
On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we are joined by Sean Schnipper, Director of Marketing at Transervice, to talk about the challenges and strategies involved in ma…
00:54:57 |
Thu 20 Jul 2023
Finding Your Audience with Nathan Yeung
On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we’re joined by Nathan Yeung, Vice President of CMO Services at Find Your Audience Marketing Partner, to discuss his thoughts abo…
00:47:20 |
Thu 13 Jul 2023
Adapting to Changes in Business and Branding with Brian Will
On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we’re joined by Brian Will, a serial entrepreneur, industry-leading business and sales management consultant, and two-time Wall S…
00:49:19 |
Thu 06 Jul 2023
Building Your Brand From the Inside Out with Jaci and Michael Russo
On this week’s episode of He Said, She Said: Razor Branding™ Podcast, Jaci and Michael are sans guest, so they decided to divulge into one of their many areas of expertise: building brands - specific…
00:42:52 |
Thu 08 Jun 2023
Leveraging AI Tools for Inbound Marketing with Eric Quanstrom
On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we are joined by Eric Quanstrom, Chief Marketing Officer at CIENCE, to talk about his work in B2B marketing and how leveraging AI…
00:55:21 |
Thu 25 May 2023
A Closer Look at Websites, AI and Branding with Adam Warner, Director of Field Marketing at GoDaddy
On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we are joined by Adam Warner, Director of Field Marketing at GoDaddy, to take a closer look at how artificial intelligence (AI) i…
01:00:04 |
Thu 11 May 2023
How Privacy and Security Can Affect Your Brand with Jodi Daniels
On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we are joined by Jodi Daniels, a privacy/security specialist and author, to discuss how to protect your brand and your brand’s re…
00:36:36 |
Thu 27 Apr 2023
Adjusting to Change in 2023 with Jaci and Michael Russo
On this week’s episode of He Said, She Said: Razor Branding™ Podcast, Jaci and Michael are joined by, well, themselves. Due to a last-minute rescheduling, Jaci and Michael were left to their own devi…
00:33:41 |
Thu 13 Apr 2023
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