He Said, She Said: Razor Branding™ Podcast
Launched in 2001 by CEO Jaci Russo and Chief Creative Officer Michael Russo, brandRUSSO has grown to include a diversified client roster including experience with a wide variety of industries from coast to coast. Their branding process, Razor Branding ™, permeates all levels of marketing, advertising, digital and social media giving them a unique advantage in first identifying their client’s target audience, then developing messaging, strategies, and creative that builds awareness, loyalty, and advocacy.
- Update frequency
- every 13 days
- Average duration
- 49 minutes
- Episodes
- 239
- Years Active
- 2017 - 2025
SEO, MESSAGING, AND BRANDING, OH MY WITH JASON BERKOWITZ
On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we are joined by Jason Berkowitz, SEO extraordinaire, to learn about search engine optimization (SEO), how to properly use SEO, …
00:45:02 |
Thu 30 Mar 2023
THE MENTAL SIDE OF BRANDING WITH JONATHAN PRITCHARD
On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we’re joined by Jonathan Pritchard, a mentalist turned consultant, to learn how applied psychology (aka mind reading) can help yo…
01:05:20 |
Thu 16 Mar 2023
BRAND U – PERSONAL BRANDING WITH MELISSA BOWEN
On this week’s episode of He Said, She Said: Razor Branding™ Podcast, Jaci and Melissa Bowen take over for a special “She Said, She Said” episode to talk about their newest endeavor: Brand State U’s …
00:26:43 |
Thu 02 Mar 2023
UNDERSTANDING CAVEMAN BRAIN WITH DR. JEAN OURSLER
On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we are joined by Dr. Jean Oursler to discuss all things Caveman Brain - from what it actually is, to how to keep your Caveman Bra…
00:54:03 |
Thu 16 Feb 2023
DEVELOPING YOUR PERSONAL BRAND WITH MILA GRIGGS
On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we are joined by Mila Grigg, the founder and CEO of MODA, one of the most reputable branding agencies in the country, to discuss…
00:54:55 |
Thu 02 Feb 2023
DISCOVERING THE MISSING ELEMENTS IN YOUR BRAND WITH TONY RUBLESKI
On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we are joined by Tony Rubleski to discuss “Discovering the Missing Elements in Your Brand” - and why things like employee retenti…
00:58:26 |
Thu 19 Jan 2023
Building a Brand from the Inside Out with Steven Bugg
On this week’s episode of He Said, She Said: Razor Branding™ Podcast we are joined by Steven Bugg to discuss “Building a Brand from the Inside Out” and how to use progressive marketing and advertisin…
00:50:49 |
Thu 05 Jan 2023
HOW FINDING THE RIGHT PEOPLE CAN AFFECT YOUR BRAND WITH CHRIS BOND
Chris Bond joins He Said, She Said: Razor Branding™ Podcast to talk about the importance of hiring and keeping the right people to not only build a strong company, but also a stronger brand.
Chri…
Chri…
00:46:02 |
Thu 15 Dec 2022
The Importance of Strategic Branding with Leslie Gibbs
Leslie Gibbs joins the He Said She Said: Razor Branding™ Podcast to talk about her experience in developing brand strategies and the importance of having a strategy for every brand.
Leslie Gibbs i…
Leslie Gibbs i…
00:45:56 |
Thu 01 Dec 2022
Relationship Branding with Nick Gray
Nick Gray joins the He Said, She Said: Razor Branding™ Podcast to talk about building relationships, and how relationships play such a big role in not only branding, but in life.
Nick Gray is an e…
Nick Gray is an e…
00:43:28 |
Thu 17 Nov 2022
Dominating Category Design with Kevin Maney
Kevin Maney joins the He Said She Said: Razor Branding™ Podcast to discuss Category Design, and how he helps companies dominate new market categories.
Kevin is a journalist who has been covering…
Kevin is a journalist who has been covering…
00:39:11 |
Thu 03 Nov 2022
How to Scale and Create Content with Dave Snyder
On this episode of the He Said, She Said: Razor Branding™ Podcast, Jaci and Michael welcome Dave Snyder to talk about Content Marketing, and how to best use it and manage it in today’s ever-changing …
00:45:00 |
Thu 20 Oct 2022
What is a brand with Jaci and Michael Russo
Join Jaci and Michael Russo on this addition of the He Said, She Said: Razor Branding™ Podcast as they discuss, "What is a Brand?"
At first glance, it sounds like a silly question. After all, the…
At first glance, it sounds like a silly question. After all, the…
00:44:36 |
Fri 07 Oct 2022
The Importance of Relationships in Branding with Rob Kessler
In our “5 R’s of Branding," the first principle is probably the most important – REALIZE; The consumer owns the brand, and the only way to help influence perceptions and encourage loyalty and trust, …
00:52:06 |
Thu 15 Sep 2022
Consumer Behavior and Branding with Aaron Ahuvia, Ph.D.
At RUSSO, we talk a lot about consumer behavior and the importance of consumer insight to develop messaging that not only resonates but also inspires.
Today, we welcome Professor Aaron Ahuvia, Ph…
Today, we welcome Professor Aaron Ahuvia, Ph…
00:50:45 |
Thu 01 Sep 2022
Telling Your Brand’s Story with Lindsay Pinchuk
A lot of people are talking about storytelling these days, but what does that mean exactly, and how do you go about telling yours?
Joining us on the He Said, She Said Razor Branding podcast to dis…
Joining us on the He Said, She Said Razor Branding podcast to dis…
00:58:20 |
Tue 23 Aug 2022
Entrepreneurial Branding with Travis Rosbach
Joining us on the He Said, She Said Razor Branding™ Podcast today to discuss Entrepreneurial Branding is Travis Rosbach. Capt. Rosbach has spent the last three decades enhancing his entrepreneurial s…
00:52:39 |
Thu 04 Aug 2022
B2B vs B2C Branding with Rob Kirkpatrick
B2B branding can be a challenge for most, particularly when you are more familiar with a B2C approach that, on the surface, provides more opportunities for emotional connections.
Truth is, B2B br…
Truth is, B2B br…
01:04:16 |
Thu 21 Jul 2022
Choosing the Right Agency with Jonathan Sachs
Choosing the right agency is one of the first, and often most important steps in building a strong brand.
Joining us to discuss his insight and experience is Jonathan Sachs of iDiscovery Solution…
Joining us to discuss his insight and experience is Jonathan Sachs of iDiscovery Solution…
00:56:16 |
Thu 07 Jul 2022
Leveraging Research to Find Your Audience w/ Jen Swanson
Focus, or The Who of your brand, is the first of four primary elements RUSSO uses in the RazorBranding™️ process to change the conversation and better position clients within their marketplace.
F…
F…
00:51:57 |
Thu 16 Jun 2022
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