He Said, She Said: Razor Branding™ Podcast
Launched in 2001 by CEO Jaci Russo and Chief Creative Officer Michael Russo, brandRUSSO has grown to include a diversified client roster including experience with a wide variety of industries from coast to coast. Their branding process, Razor Branding ™, permeates all levels of marketing, advertising, digital and social media giving them a unique advantage in first identifying their client’s target audience, then developing messaging, strategies, and creative that builds awareness, loyalty, and advocacy.
- Update frequency
- every 13 days
- Average duration
- 49 minutes
- Episodes
- 239
- Years Active
- 2017 - 2025
Power of Radio Advertising
Traditional advertising is still worth your while.
Depending on your audience and message, radio advertising could really be magic for your brand. Radio is one of the most powerful mediums because of…
Depending on your audience and message, radio advertising could really be magic for your brand. Radio is one of the most powerful mediums because of…
Mon 19 Jun 2017
7 Reasons You Can’t Crowdsource Your Brand
Crowdsourcing, what’s not to like?
You get a logo, an ad, or virtually anything else for your brand, cheap and fast. Well, that’s the problem, cheap and fast rarely scream quality and reliability. …
You get a logo, an ad, or virtually anything else for your brand, cheap and fast. Well, that’s the problem, cheap and fast rarely scream quality and reliability. …
Mon 12 Jun 2017
How to Use Photos to Build Your Brand
Showcasing your products through photos has become commonplace BUT are you making the most of your visual brand?
Having your photos work for your brand means much more than just slapping a few pics o…
Having your photos work for your brand means much more than just slapping a few pics o…
Mon 05 Jun 2017
Developing Digital Citizens
Social Media is still fairly new and that newness still creates new ways for children and young adults (sometimes not-so-young adults) to embarrass themselves.
The parents of today’s teens did not ha…
The parents of today’s teens did not ha…
Mon 22 May 2017
Common Missteps When Building Your Personal Brand and How to Avoid Them
Being active online is not enough to build a brand.
You have to be bold, different and have an actual strategy to make yourself a real commodity. In this week’s Razor Branding Podcast, Jaci will tak…
You have to be bold, different and have an actual strategy to make yourself a real commodity. In this week’s Razor Branding Podcast, Jaci will tak…
Mon 15 May 2017
Online Reviews
These days your brand can live and die online, that’s why reviews need your full attention.
You may not think you have time to filter through everything that is said about your brand, but it’s vital …
You may not think you have time to filter through everything that is said about your brand, but it’s vital …
Mon 08 May 2017
Everybody knows that Facebook is essential, but not everyone realizes its true potential.
Social media, Facebook in particular, is the perfect vehicle for a dialogue with your audience. In this epis…
Social media, Facebook in particular, is the perfect vehicle for a dialogue with your audience. In this epis…
Mon 01 May 2017
Build Your Brand Through Twitter
Twitter is still a mystery to some small business owners.
Now is the time to shake off the mystique and build your brand 140 characters at a time. Twitter has become highly customizable over the year…
Now is the time to shake off the mystique and build your brand 140 characters at a time. Twitter has become highly customizable over the year…
Mon 24 Apr 2017
Listen and Learn to Build Your Brand
Education is the key to all success and your brand may need a bit of schooling.
How do you keep up on all the information surrounding your business? The sheer amount of data about your company, compe…
How do you keep up on all the information surrounding your business? The sheer amount of data about your company, compe…
Mon 17 Apr 2017
Build Your Brand Through Social Media
The advertising game has morphed over the decades.
Customers aren’t where they used to be and what they want to hear is ever-changing. Your brand should no longer be yelling at your audience, it sho…
Customers aren’t where they used to be and what they want to hear is ever-changing. Your brand should no longer be yelling at your audience, it sho…
Mon 10 Apr 2017
The Branding Process
Getting people to buy into your brand is more than just making people aware of who you are.
It’s a process, one that if followed correctly, can make all the difference to the people who depend on y…
It’s a process, one that if followed correctly, can make all the difference to the people who depend on y…
Mon 03 Apr 2017
Two Types of Customers
Your brand’s content will seen by hundreds, maybe even thousands of eyeballs.
But the ads, posts, and pictures are only speaking to two types of customers--relational or transactional. Your custome…
But the ads, posts, and pictures are only speaking to two types of customers--relational or transactional. Your custome…
Mon 27 Mar 2017
Brand Touchpoints
When it comes to your brand, little things matter.
From how your desk assistant answers the company phone to the way your signature looks on official emails. Touchpoints are the things out in the w…
From how your desk assistant answers the company phone to the way your signature looks on official emails. Touchpoints are the things out in the w…
Mon 20 Mar 2017
The 5 R’s of Branding
Every good plan has a beginning and the 5 R’s are your first steps to powerful branding.
In this episode, Jaci guides you through the cornerstone of her Branding philosophy. Learn how your brand m…
In this episode, Jaci guides you through the cornerstone of her Branding philosophy. Learn how your brand m…
Mon 13 Mar 2017
Personality Type
An ad is never “just an ad” to the right eyes and ears.
In this episode, Jaci discusses the 4 personalities types your brand will come across as it tries to make emotional connections. Learn the c…
In this episode, Jaci discusses the 4 personalities types your brand will come across as it tries to make emotional connections. Learn the c…
Mon 06 Mar 2017
Audience Profiling
Understanding who you’re talking to is a crucial step in understanding how to market your brand.
In this episode, we guide you through creating and understanding an audience profile. Hear specific…
In this episode, we guide you through creating and understanding an audience profile. Hear specific…
Fri 03 Mar 2017
Message Matrix
In this episode you’ll learn the massive impact a strategically crafted message can have on the life of your brand.
It’s not enough to have something to say, you have to know who to say it to and h…
It’s not enough to have something to say, you have to know who to say it to and h…
Fri 03 Mar 2017
What is a Brand
This episode of Razor Branding examines what you can and can’t control about your brand.
To explore that process, you have to know exactly what your brand is and why messages are so important. Lis…
To explore that process, you have to know exactly what your brand is and why messages are so important. Lis…
Thu 23 Feb 2017
Change the Conversation
This episode of Razor Branding focuses on how you can change the conversation for your brand.
Marketing 101 teaches about the 4Ps Model (product, price, promotion, place) but is that enough anymore…
Marketing 101 teaches about the 4Ps Model (product, price, promotion, place) but is that enough anymore…
Tue 21 Feb 2017
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