He Said, She Said: Razor Branding™ Podcast
Launched in 2001 by CEO Jaci Russo and Chief Creative Officer Michael Russo, brandRUSSO has grown to include a diversified client roster including experience with a wide variety of industries from coast to coast. Their branding process, Razor Branding ™, permeates all levels of marketing, advertising, digital and social media giving them a unique advantage in first identifying their client’s target audience, then developing messaging, strategies, and creative that builds awareness, loyalty, and advocacy.
- Update frequency
- every 13 days
- Average duration
- 49 minutes
- Episodes
- 239
- Years Active
- 2017 - 2025
How to Prioritize Clients to Maximize Results
Getting the Most Out of Your Customers Means Learning to Prioritize Clients the Right Way
Who are your clients? Don’t say everyone! That attitude can actually cost you big chunk of your bottom line. …
Who are your clients? Don’t say everyone! That attitude can actually cost you big chunk of your bottom line. …
Tue 15 May 2018
4 Ways to Perfect Prospecting
Tips on How Prospecting for the Right Clients Will Help Your Brand Prosper
New clients are essential to every brand. Bringing in new customers, or new businesses if you are B to B, is the only way yo…
New clients are essential to every brand. Bringing in new customers, or new businesses if you are B to B, is the only way yo…
Thu 10 May 2018
6 Steps to Creating a Sales Process that Works
Follow These 6 Steps to Implement a Sales Process That Will Invigorate Your Brand
A sales process is crucial to a healthy brand. It doesn’t matter where your company is in its journey, whether just s…
A sales process is crucial to a healthy brand. It doesn’t matter where your company is in its journey, whether just s…
Mon 30 Apr 2018
New Print Advertising Offers Many Opportunities to Your Brand
Breakdown of Top 3 New Print Strategies and What Each Can Offer
It’s not for everyone, but it’s still a good way to get the word out about your brand. New print advertising has more to offer than jus…
It’s not for everyone, but it’s still a good way to get the word out about your brand. New print advertising has more to offer than jus…
Mon 23 Apr 2018
The Who and How of Outdoor Advertising
Learn WHO Outdoor Advertising Appeals to and HOW to Best Use It For Your Brand
Outdoor advertising has been around for a long time because it’s very effective. Like all forms of advertising, it has e…
Outdoor advertising has been around for a long time because it’s very effective. Like all forms of advertising, it has e…
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Mon 16 Apr 2018
Television Advertising Will Bring Ultimate Brand Awareness
4 Things to Know About Television Advertising and Your Brand
TV ads are some of the largest investments you can make in your advertising strategy, and also some of the most compelling. Investing in a…
TV ads are some of the largest investments you can make in your advertising strategy, and also some of the most compelling. Investing in a…
Tue 10 Apr 2018
The Intimacy of Radio Advertising
How Radio Advertising Will Connect Your Brand to Your Audience
Video killed the radio star? Not so when it comes to your brand. Radio is one of the most ubiquitous and intimate forms of advertising. …
Video killed the radio star? Not so when it comes to your brand. Radio is one of the most ubiquitous and intimate forms of advertising. …
Tue 03 Apr 2018
Keeping an Eye on the Right Analytics
Tracking these 7 Metrics Helps To Make the Most of Analytics
Your website is an extension of your brand. In fact, it’s one of the most important marketing tools you have. But how do you measure its s…
Your website is an extension of your brand. In fact, it’s one of the most important marketing tools you have. But how do you measure its s…
Tue 27 Mar 2018
5 Tips on How to Get Your Mobile Website Updated and User Friendly
Enjoy only appealing to a quarter of your customers?
No? Then you better have a high-quality mobile website up and running—right now. 75% of searches are done on mobile devices these days. Without a …
No? Then you better have a high-quality mobile website up and running—right now. 75% of searches are done on mobile devices these days. Without a …
Mon 19 Mar 2018
Quality Website Content Will Make Your Brand Trustworthy
Websites are more than just flash and style, they are a window into your brand.
Content matters when it comes to making your brand resonate with your audience. Engaging content has to be interesting …
Content matters when it comes to making your brand resonate with your audience. Engaging content has to be interesting …
Tue 13 Mar 2018
How Website Design May be Helping or Hurting Your Brand
6 Tips to Achieving Great Website Design
You NEVER get a second chance to make a first impression. Once a potential customer gets their initial thoughts about you in their mind, it’s hard to change i…
You NEVER get a second chance to make a first impression. Once a potential customer gets their initial thoughts about you in their mind, it’s hard to change i…
Wed 07 Mar 2018
Top 5 SEO Mistakes and How to Avoid Them
Even the best laid plans have to work around pitfalls.
SEO is full of traps that can be avoided, and hitting the right balance for you brand will be a great deal of trial and error. Luckily, Jaci has…
SEO is full of traps that can be avoided, and hitting the right balance for you brand will be a great deal of trial and error. Luckily, Jaci has…
Mon 26 Feb 2018
Project Pricing vs Hourly Pricing for a Branding Agency
It’s a question that haunts many conversations around creating a brand identity and it can greatly impact your company’s return on investment from a branding agency.
Which is better, project based or…
Which is better, project based or…
Tue 20 Feb 2018
5 SEO Tips to Make Your Brand Shine
You’ve planned, worked, and are hopefully in the midst of executing a well-thought-out SEO strategy.
The tough part is over, so now let’s talk tips. In this episode, Jaci lets you in on 5 SEO tips th…
The tough part is over, so now let’s talk tips. In this episode, Jaci lets you in on 5 SEO tips th…
Tue 20 Feb 2018
Why an Ongoing SEO Strategy is Essential for a Healthy Brand
5 Examples of what an Ongoing SEO Plan Should Include to Keep Your Brand on Top
Once you’ve dedicated your brand to a Search Engine Optimization strategy, it’s important to stay on top of it. SEO is …
Once you’ve dedicated your brand to a Search Engine Optimization strategy, it’s important to stay on top of it. SEO is …
Mon 12 Feb 2018
A Branding Review of the Best and Worst 2018 Super Bowl Ads
The 2018 Super Bowl ended with a win for the Philadelphia Eagles AND a big win for some of the most popular brands on the market.
The Super Bowl is equally known for the creative ads as it is for the…
The Super Bowl is equally known for the creative ads as it is for the…
Tue 06 Feb 2018
Introduction to SEO, 6 Things to Understand about SEO in 2018
You’ve put all this work into creating your brand from the ground up.
Building a company is no small task—but how do you make sure potential customers are able to find you? In short, SEO.
Search eng…
Building a company is no small task—but how do you make sure potential customers are able to find you? In short, SEO.
Search eng…
Tue 06 Feb 2018
Your Brand in Pictures (and Video and Snaps and Pins)
Pictures have always been an exceptional way to promote your brand, but now they are no longer optional. On a typical day in 2018 you will encounter countless photos and videos on just about any soci…
Tue 30 Jan 2018
A 4 Step Guide to Using YouTube to Reach a New World of People
For most of us, YouTube is a way to kill time and have a few laughs.
Its so enjoyable that its astonishing abilities as a marketing tool often go ignored. Not anymore! In this episode, Jaci educates …
Its so enjoyable that its astonishing abilities as a marketing tool often go ignored. Not anymore! In this episode, Jaci educates …
Mon 22 Jan 2018
7 Tips That Make Your Recruiting Efforts Worth It
Recruiting top talent is the key to making your brand more than just a logo.
In this episode, Jaci gets into all the ways recruitment is essential to your company. She highlights 7 strategies that wi…
In this episode, Jaci gets into all the ways recruitment is essential to your company. She highlights 7 strategies that wi…
Thu 18 Jan 2018
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