He Said, She Said: Razor Branding™ Podcast
Launched in 2001 by CEO Jaci Russo and Chief Creative Officer Michael Russo, brandRUSSO has grown to include a diversified client roster including experience with a wide variety of industries from coast to coast. Their branding process, Razor Branding ™, permeates all levels of marketing, advertising, digital and social media giving them a unique advantage in first identifying their client’s target audience, then developing messaging, strategies, and creative that builds awareness, loyalty, and advocacy.
- Update frequency
- every 13 days
- Average duration
- 49 minutes
- Episodes
- 239
- Years Active
- 2017 - 2025
When Going Negative Goes Wrong
Anheuser-Busch launched an ad campaign during the 2019 Super Bowl with a primary message: Bud Light does not contain corn syrup. The ads featured the Bud Light King and the Bud Knight on a quest to…
Tue 22 Oct 2019
University asks Louisiana high school to stop using logo
Recently, news broke that Rutgers University asked Ruston High School to stop using their trademarked logo. According to Rutgers spokeswoman Dory Devlin, “The university addresses trademark infringem…
Wed 09 Oct 2019
Don’t Play Chicken With Your Brand
A few weeks ago, Popeye’s launched a new menu item – the chicken sandwich – going head to head with Chick-fil-A. The skirmish began with a series of tweets and escalated into a Twitter battle roya…
Fri 04 Oct 2019
Learn to Build Your Brand from the Experts
Looking for some expert branding advice but not ready to hire an entire agency? We have exactly what you are looking for.
Click here for information on these talks.
And for everyday branding t…
Click here for information on these talks.
And for everyday branding t…
Mon 30 Sep 2019
4 Tips to Help Your Bold Brave Brand Stand Out From the Pack
Human nature is to blend in. Wanting to stand out can be really scary and dangerous. This goes all the way back to the law of the jungle. Why do antelopes and zebras travel in a pack? To blend in…
Fri 20 Sep 2019
How to Choose the Right Branding Agency For You
I was at the 10th annual Ad Age Small Agency Conference last week with hundreds of other agencies from around the country. I had the pleasure of attending the first ever conference 10 years ago, and…
Mon 19 Aug 2019
“Stranger Things” Uses Out of Home Advertising to Build Their Brand
I was in Los Angeles last week and was reminded of how much I love the advertising on Sunset Boulevard in Hollywood. It’s LA’s version of Times Square, and when done well, it is awesome.
For info…
For info…
Fri 09 Aug 2019
Coach Robichaux Built the Brand of Baseball
Tony Robichaux, the beloved head coach of the University of Louisiana Ragin’ Cajuns baseball team, passed away suddenly at the age of 57. Although he had been head coach for the past 25 years (winni…
Thu 25 Jul 2019
Do Advertising Awards Build Your Brand?
The truth behind awards, their true value, and what they mean to a client’s brand.
brandRUSSO was born in February 2001, and like most agencies, we entered our work in all of the award shows, win…
brandRUSSO was born in February 2001, and like most agencies, we entered our work in all of the award shows, win…
Thu 25 Jul 2019
WHY HAVING THE BIGGEST BUDGET DOESN’T ALWAYS TRANSLATE TO HAVING THE BEST BRAND
I spent this past Friday on the road, driving from Lafayette to Jackson, Mississippi to watch my son play baseball at Millsaps College. Along the way, I began to notice a multitude of what can only b…
Tue 26 Feb 2019
THE OPPORTUNITIES AND CHALLENGES OF DIGITAL AND ONLINE MARKETING
And how good old-fashioned messaging can save us all
As we continue to move further and further into the world of digital and online marketing, we are presented with many opportunities as well as …
As we continue to move further and further into the world of digital and online marketing, we are presented with many opportunities as well as …
Thu 21 Feb 2019
IT’S SO HARD TO SAY GOODBYE
How to manage the end of a relationship between an agency and its client
In business, as in life, there are relationships. There are beginnings, middles and unfortunately, there are endings. In ad…
In business, as in life, there are relationships. There are beginnings, middles and unfortunately, there are endings. In ad…
Wed 13 Feb 2019
BLOWN CALLS, SUPER BOWLS AND BRANDING
The love/hate relationship many fans have with the NFL
To say that the NFL has taken a few bad hits these past few years would be an understatement. The most recent episode revolves around a blown…
To say that the NFL has taken a few bad hits these past few years would be an understatement. The most recent episode revolves around a blown…
Wed 30 Jan 2019
HOW GILLETTE CHANGED THE CONVERSATION
Asking its audience if they are “the best a man can be?”
A few months back, we wrote a blog that talked about Nike’s use of Colin Kaepernick in their most recent “Just Do It” ad campaign. Instead …
A few months back, we wrote a blog that talked about Nike’s use of Colin Kaepernick in their most recent “Just Do It” ad campaign. Instead …
Wed 23 Jan 2019
A BRANDING EXPERIENCE FROM THE MASTER
And how providing a strong emotional experience can build a stronger brand.
When it comes to building a successful brand, it’s important to never forget the experience you provide. Whether you’re …
When it comes to building a successful brand, it’s important to never forget the experience you provide. Whether you’re …
Tue 11 Dec 2018
HOW PAYLESS CHANGED THE CONVERSATION
And how changing the conversation, helped increase the value their brand.
Taking over a former Armani store in Santa Monica, a new high-end shoe company, held a private launch party this past Thursda…
Taking over a former Armani store in Santa Monica, a new high-end shoe company, held a private launch party this past Thursda…
Tue 04 Dec 2018
TECHNOLOGY AND BRANDING
The Good. The Bad. The Ugly.
As a child of the 80s, I was fortunate to grow up during the evolution of the cell phone, the home computer, and the Internet. In the early days, cell phones were carried…
As a child of the 80s, I was fortunate to grow up during the evolution of the cell phone, the home computer, and the Internet. In the early days, cell phones were carried…
Wed 28 Nov 2018
Model of a Brand
If you haven’t had a chance to read the book “Scramble” by Marty Neumeier (author of The Brand Gap, Brand Flip, Brand A-Z, and lots of other awesome branding books), I hope this blog will be the cata…
Tue 20 Nov 2018
THE DIFFERENCE BETWEEN MARKETING AND BRANDING
And why one cannot survive without the other
For some people, marketing and branding is close to the same thing. There is some truth to this if your marketing is influenced by sound branding, but thi…
For some people, marketing and branding is close to the same thing. There is some truth to this if your marketing is influenced by sound branding, but thi…
Wed 17 Oct 2018
WHY SO MANY BUSINESSES HATE ADVERTISING
And why it doesn’t have to be that way
I’m just going to throw it out there before I begin – I love advertising, and I always have. But I know for many businesses, advertising is a necessary evil. It…
I’m just going to throw it out there before I begin – I love advertising, and I always have. But I know for many businesses, advertising is a necessary evil. It…
Tue 09 Oct 2018
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