From the Yellow Chair
Home Service Industry marketing and branding gurus, Crystal Williams and Emily Fleniken speak the language of contractors by talking condensers, co-op dollars, service agreements, and equipment warranties, but also the language of entrepreneurs by talking ROI, creative strategy, trending tactics, employee retention, and community engagement. You’ll be entertained by the comical banter, but informed by the holistic approach to marketing and branding. On the daily, you’ll find this dynamic duo working the grind at Lemon Seed Marketing, but this podcast is an outlet for us to share their experiences with the masses, From the Yellow Chair.
- Update frequency
- every 7 days
- Average duration
- 33 minutes
- Episodes
- 183
- Years Active
- 2021 - 2025
Get in the Branding Game with Ryan Chute
In the virtual Lemonade Stand, Emily is joined by Ryan Chute from Wizard of Ads! They discuss the following topics:
0:43 - Ryan's Background and Wizard of Ads
2:58 - Finding the Inspirati…
Making Your Air Conditioner "Cool"
In the virtual Lemonade Stand, Crystal and Emily talk about making your units and condensers "cool" through the power of marketing! They discuss the following topics:
2:47 - Bringing Lif…
How to Have Your Cake and Eat it Too
In the virtual Lemonade Stand, Crystal and Emily talk about assembling the ingredients in your marketing "cake"! They discuss the following topics:
1:40 - Foundational Pieces and Your Ca…
The Praxis S10 Way with Terry Nicholson
In the virtual Lemonade Stand, Crystal and Emily are joined by Terry Nicholson from Praxis S10! They discuss the following topics:
1:30 - All About Terry Nicholson
5:15 - The Biggest Mist…
Breaking Down TikTok Trends with Ava Nash
In the virtual Lemonade Stand, Crystal is once again joined by her niece, Ava! They discuss the following topics:
1:30 - Being Engaging and Entertaining on TikTok
3:30 - Trending on TikTo…
Why PR is the Most Underrated Marketing Strategy with Heather Ripley
In the virtual Lemonade Stand, Crystal and Emily are joined by Heather Ripley from Ripley PR! They discuss the following topics:
4:00 - Marketing vs. Advertising
7:53 - Tips on Getting Yo…
Live @ Marketing for the Trades Summit 2023 with Steve VanHorn
In the virtual Lemonade Stand, Crystal is on location in Austin, TX for ServiceTitan's Marketing for the Trades Summit! They are joined by Steve VanHorn from Bonsky Heating and Cooling …
Live @ Marketing for the Trades Summit 2023 with Dennis Ayotte and Juan Rendon
In the virtual Lemonade Stand, Crystal is on location in Austin, TX for ServiceTitan's Marketing for the Trades Summit! They are joined by Dennis Ayotte from LeadHub and Juan Rendon fro…
Harnessing Digital Marketing with Ryan Redding
In the virtual Lemonade Stand, Crystal and Emily are joined by Ryan Redding from Levergy and Blue Collar CEO! They discuss the strategy behind SEO, the weight of content on your website…
Live @ International Roundtable 2023 with Janeen Norquist
In the virtual Lemonade Stand, we are live from Service Nation's International Roundtable in Nashville, TN. Crystal and Emily talk to Janeen Norquist from Just In Time Heating, Air Cond…
Live @ International Roundtable 2023 with Kim Martin
In the virtual Lemonade Stand, we are live from Service Nation's International Roundtable in Nashville, TN. Crystal and Emily talk to Kim Martin from Service Nation!
They discuss navigat…
Balancing Mom Life with Work Life
In this special release from the virtual Lemonade Stand, Crystal and Emily take a deep dive into being working moms! In celebration of Mother's Day, we're talking all about motherhood, …
Live @ International Roundtable 2023 with Carol Longacre
In the virtual Lemonade Stand, we are live from Service Nation's International Roundtable in Nashville, TN. Crystal and Emily talk to Carol Longacre from Service Nation!
They discuss the…
Live @ International Roundtable 2023 with Michelle Hogan
In the virtual Lemonade Stand, we are live from Service Nation's International Roundtable in Nashville, TN. Crystal and Emily talk to Michelle Hogan from Dynamic Air Quality Solutions!
T…
Live @ International Roundtable 2023 with Trapper Barnes and Kim Martin
In the virtual Lemonade Stand, we are live from Service Nation's International Roundtable in Nashville, TN. Crystal and Emily talk to Kim Martin from Service Nation and Trapper Barnes f…
Squeeze the Most Out of Your Marketing with Juiced
In this special release from the virtual Lemonade Stand, Crystal talks about Lemon Seed's newest endeavor, Juiced! Learn how the Juiced program can help bolster your marketing strategy,…
Behind the Microphone with Jackie Aubel
In the virtual Lemonade Stand, Crystal and Emily are joined by Jackie Aubel from ServiceTitan's "Toolbox for the Trades"! They discuss their most memorable guests, curating a company cu…
Designing Your Design Career with Rachel Frary
In the virtual Lemonade Stand, Emily is joined by Rachel Frary, the brand communications specialist from Lemon Seed Marketing! They discuss their paths to a creative career, advice for …
What's In Store with an Online Store with Lisa Forrest
In the virtual Lemonade Stand, Crystal and Emily are joined by Lisa Forrest from Contractor Commerce! They discuss the benefits and challenges of e-commerce in the trades and what Contr…
What We Wish Our Clients Knew with Kristen Kendrick
In the virtual Lemonade Stand, Crystal is joined by Kristen Kendrick from Lemon Seed Marketing! They discuss motivating your clients, developing trust, and what it's like having a bird'…