From the Yellow Chair
Home Service Industry marketing and branding gurus, Crystal Williams and Emily Fleniken speak the language of contractors by talking condensers, co-op dollars, service agreements, and equipment warranties, but also the language of entrepreneurs by talking ROI, creative strategy, trending tactics, employee retention, and community engagement. You’ll be entertained by the comical banter, but informed by the holistic approach to marketing and branding. On the daily, you’ll find this dynamic duo working the grind at Lemon Seed Marketing, but this podcast is an outlet for us to share their experiences with the masses, From the Yellow Chair.
- Update frequency
- every 7 days
- Average duration
- 33 minutes
- Episodes
- 183
- Years Active
- 2021 - 2025
Culture that Converts: How Thaddeus Tondu Built a Team that Powers Marketing Results
Culture isn't just a buzzword – it's the foundation that determines whether businesses thrive or merely survive. This conversation dives deep into why prioritizing people before product…
Hooked on Growth: Tim Brown’s Approach to Marketing That Scales
Digital marketing frustrates many contractors, but what if the secret isn't finding the perfect channel—but creating a powerful strategy where everything works together?
Tim Brown, CEO …
Show Up, Stand Out, Scale: Jen McKee’s Formula for Social Media Marketing Success
What happens when social media shifts from an obligatory marketing checkbox to a strategic centerpiece of your brand-building efforts? Jen McKee, founder of Kee Hart Marketing, joins Cr…
2+2=5: Marketing Beyond Digital
Marketing synergy isn't just a buzzword—it's the game-changing approach that separates thriving contractors from those perpetually struggling to generate consistent leads.
Drawing from …
Winning with Gratitude: The Marketing Strategy That Keeps Customers Coming Back
What if your most powerful marketing strategy isn't about generating leads or spending more on advertising, but simply showing genuine appreciation to your customers? This episode dives…
AI, Branding & Customer Re-hash Breakthroughs for Contractors
Step into the future of contractor marketing with insights on how artificial intelligence, strategic branding and customer rehash can revolutionize your business. In this engaging episo…
Are Your CSRs Your Secret Weapon?
We're sipping some lemonade with the fabulous ladies from CSR Academy! In this episode, you'll discover the profound impact of customer service representatives (CSRs) on business succes…
Scaling Smarter: Jess Kralemann on Optimizing Service Titan for Growth
What if embracing technology could revolutionize your trades business? In this episode, I sit down with Jess Krellman, the innovative founder and CEO of Titan Advising Gurus, to uncover…
"Cracking the Code: Purchase Cycles, Messaging, and Marketing for Home Services with Tom Casey"
Unleash the potential of your trades business with insights from Tom Casey, master advisor at Best Postcards and acclaimed contractor, as he cuts through the noise of self-proclaimed ma…
Building Success: John DeLaurier on Roofing Innovation, ProLine, and Entrepreneurship
What if you could transform your roofing business into a powerhouse of efficiency and customer satisfaction? Join us as we welcome John Deloria, co-founder of ProLine, to explore this p…
Behind the Scenes of Our Client Quarterly Trainings With Ben Stark From Go Time Success Group
What if you could unlock the secrets of skyrocketing your business revenue for 2025? Get ready to uncover Lemon Seed's specialized quarterly training that centers on operational efficie…
Revolutionizing Technician Development and Its Marketing Impact
Unlock the secrets to exceptional technician training and business success with our special guest, Danielle Wernert, a visionary leader who has transformed the training landscape for ov…
Owning your community with a fantastic brand!
Stephanie Postel, co-owner and COO of Anchor Heating and Cooling, takes us on an inspiring journey of branding and marketing success. In this episode, we uncover Stephanie's secrets to …
Heating Up the Market: Rory Krueger on Geothermal, Growth, and a Brand Refresh
Unlock the secrets of successful rebranding and family business dynamics with our esteemed guest, Rory Krueger. Rory shares his transformative journey of steering a Missouri-based famil…
Breaking Barriers in HVAC: Katy Higgins’ Inspiring Journey with True Pros LLC
Katy Higgins, a pioneering force in the HVAC world, joins us to share her remarkable journey from telemarketer to a powerhouse owner of a $5 million enterprise. Katy's narrative is one …
Marketing Trends in 2025 w/Eric Thomas and Sarah Ghirardo
What if AI could revolutionize your marketing strategy and boost your customer lifetime value? This episode features the insightful Eric Thomas, founder of Rival Digital, and marketing …
The Joseph Groh Foundation
Tanya Strittmatter, a passionate advocate for the trades, shares her inspiring journey and the profound sense of community that binds the industry. Listen to Tanya as she recounts how h…
Marketing SIPS: Contractor Insights
Ever wonder why some contractors stall while others soar? Join me, Crystal, as I unravel the mysteries behind successful branding and marketing strategies from my lively hub in Houston,…
Community Roots & New Growth: Leo of BCI on Expanding Services and Strengthening Local Ties
Welcome to another engaging episode of "From the Yellow Chair," where we sit down with Leo Morales, the inspiring co-owner of BCI Plumbing, Heating, and Cooling from Denton, Texas. What…
Embracing Digital Transformation: Revolutionizing the HVAC Industry with Brian Feenie
Discover how the HVAC industry is undergoing a seismic shift towards digital innovation with our special guest, Brian Feenie, a veteran in the field with decades of insight. Brian delve…