From the Yellow Chair
Home Service Industry marketing and branding gurus, Crystal Williams and Emily Fleniken speak the language of contractors by talking condensers, co-op dollars, service agreements, and equipment warranties, but also the language of entrepreneurs by talking ROI, creative strategy, trending tactics, employee retention, and community engagement. You’ll be entertained by the comical banter, but informed by the holistic approach to marketing and branding. On the daily, you’ll find this dynamic duo working the grind at Lemon Seed Marketing, but this podcast is an outlet for us to share their experiences with the masses, From the Yellow Chair.
- Update frequency
- every 7 days
- Average duration
- 33 minutes
- Episodes
- 183
- Years Active
- 2021 - 2025
Capturing the Wild: Building Brand Power in the Outdoor Industry with Jarrod Christmas
How can a former manufacturing plant worker transform into a visionary force in outdoor videography? Jarod from Diboll, Texas, has done just that, and in this episode, we unlock the sec…
Picture Perfect: Building Brand Value Through Strategic Imagery with Tim Edmonds
What if the secret to elevating your brand lies within the lens of a camera? Join us as Tim Edmond from 79 Photography unravels the transformative power of photography in branding, shar…
Building Winning Teams in Construction with Paul Sanneman
Unlock the secrets to transforming your hiring process with Paul Sanneman, a seasoned expert in construction industry coaching and recruitment. Together, we explore the revolutionary im…
No-Nonsense Marketing for Service Trades with Amber Gaige
Discover the secrets behind effective marketing for the home service industry with our dynamic guest, Amber Gaige. With roots as a plumber's kid in North Texas and a marketing career th…
What I Wish I Had Known: A Beginner's Guide to Managing a Service Company
How does one go from aspiring English professor to thriving plumbing business owner? Join us as we sit down with Jessica Young from Young Plumbing, who shares her extraordinary journey …
Your Culture is Your Brand
Unlock the secrets of compelling branding and business culture with our special guest, Ryan Chute from Wizard of Ads. This episode promises to transform how you view branding, as Ryan s…
Live with the Creative Team
Unleash your creative potential and boost your brand's impact as we share inspiring takeaways from the Circles Design Conference in Grapevine, Texas. Join Emily, Leslie, Rachel, and Cod…
Marketing SIPS to Get You Prepared for the Shoulder Season
0:00 Branding and Marketing Strategies for Success
5:40 Engagement Through Community Involvement
9:42 Strategic Marketing and Branding Tactics
13:48 Building Brand Success Through Fall Tra…
Unlocking Sales Success in the Home Service Industry with Joe Crisara
In the virtual Lemonade Stand, Crystal is joined by the legendary "Uncle Joe" Crisara from Service MVP! They discuss effective sales strategies, the art of persuasion, giving more than …
Throwback to Defining Business Principles
In the virtual Lemonade Stand, we take you back to the past! Crystal and Emily take a deep dive into Lemon Seed's mission, vision, and values - and offer advice on creating your own! Th…
Crafting a Modern Identity with Ashley Stroud
In the virtual Lemonade Stand, Emily is joined by Ashley Stroud from Plumbing Outfitters! They discuss their recent rebrand process, the decision-making that led to their refreshed iden…
Revolutionizing HVAC Systems with Jeremy Williams
In the virtual Lemonade Stand, Emily is joined by Jeremy Williams from Bluon! They discuss Bluon's journey with innovation, technology, and support - all centered around their transform…
A Fresh Perspective with the Lemon Seed Team
In the virtual Lemonade Stand, we're excited to bring you a special perspective series featuring team members from Lemon Seed Marketing! This week, account managers Hanna and Nina join …
Circling Back on "Cool" Air Conditioning
In the virtual Lemonade Stand, Crystal and Emily throw it back to a previous episode to talk about making your units and condensers "cool" through the power of marketing! They discuss t…
Building Trust and Authority in Home Services
In the virtual Lemonade Stand, Crystal is flying solo to discuss the role of a community marketer in your business! We touch on creating an elevator pitch, leaving a lasting impression …
Why New Customer Acquisition Matters
In the virtual Lemonade Stand, Crystal and Emily sit down to assess strategies for new customer acquisition! They discuss attracting these customers, pointers for financing opportunitie…
Where's Waldo? Developing a Standout Brand
In the virtual Lemonade Stand, Emily is flying solo to discuss building memorable brand experiences and visual consistency for long-term success. Through the lens of Where's Waldo, list…
Trusting the Process
In the virtual Lemonade Stand, Crystal is flying solo to discuss building a marketing strategy that ensures long-term growth and success! We're breaking down the biggest obstacles contr…
The Blueprint for Outsourced Call Center Success with Elite Call
In the virtual Lemonade Stand, Crystal is joined by Travis, Jack, and Lesli from Elite Call! They discuss building an outsourced call center, their methods of lead generation, and devel…
What's In a Name? Choosing the Right Name for Your Business
In the virtual Lemonade Stand, Emily is flying solo to talk about the delicate process of choosing a name for your business. From considering pronunciation and spelling to ensuring doma…