From the Yellow Chair
Home Service Industry marketing and branding gurus, Crystal Williams and Emily Fleniken speak the language of contractors by talking condensers, co-op dollars, service agreements, and equipment warranties, but also the language of entrepreneurs by talking ROI, creative strategy, trending tactics, employee retention, and community engagement. You’ll be entertained by the comical banter, but informed by the holistic approach to marketing and branding. On the daily, you’ll find this dynamic duo working the grind at Lemon Seed Marketing, but this podcast is an outlet for us to share their experiences with the masses, From the Yellow Chair.
- Update frequency
- every 7 days
- Average duration
- 33 minutes
- Episodes
- 183
- Years Active
- 2021 - 2025
State of the Industry with the Pantheon Panelists
Back in April, our Founder and Marketing Strategist had the privilege of hosting a panel of rockstar women in the service industry world. They could talk for hours about all things mark…
Best Kept Secrets For Social Media Ads With Krystal Hobbs
As the award-winning Owner & Strategist at Reflective Marketing, Krystal Hobbs has dedicated her career to helping HVAC and home service businesses get known and grow their sales using …
Company Culture and Why We Do It
“Culture is simply a shared way of doing something with a passion.”– Brian Chesky, Co-Founder, CEO, Airbnb
Let’s talk about what company culture even means. Dig deep into the SOUL of you…
How You Should Measure Digital Success With Eric Thomas
Sometimes this digital world gets overwhelming, but do not fear! Eric Thomas with Rival Digital chats with our hosts today about the key things that we should use to measure digital suc…
Radio Jingles and Ways to Use Them Beyond the Radio
You know what it’s like, you get a song stuck in your head, and all day long you’re singing it. Jingles take the idea of repetition a step further. After hearing a jingle several times …
How To Rally Your Call Reps To Upsell and Book More Calls With Erica Leonor
If you don’t know Erica, you are missing out on a service industry guru. Erica Leonor is a passionate leader in the Home Services Industry. She is a national speaker, trainer, and sales…
Q&A from ACCA 2022 - Questions from The Lemon Heads
The Lemon Heads have spoken! Recording live questions from our booth at ACCA 2022 in St. Louis and answering on this week's episode.
We cover topics like:
- How often should you rebrand?
- Wh…
Get Real Honest With Your Marketing Strategy
This week Crystal is flying solo in the lemonade stand. In this week’s episode, we talk about what a comprehensive marketing company could be for contractors.
Marketing is a game. A gam…
How To Keep My Team Informed About Our Marketing
The worst feeling is when you feel that you have done all this work with your offers, your website, and your social media… but your team still doesn’t know what is happening. This is ou…
How Pink became our Favorite Color, a story of Branding and Boldness
“The pink van techs do the job best!” That’s right. Pink van techs are what this episode is all about. Here at Lemon Seed, we have loved working with our clients to transform their busi…
Stay Out of the Weeds with your Marketing
This week.. we are going to talk about how we should approach marketing from an owner’s standpoint! Just like everything when you run a company, how the team reacts to things starts wit…
Marketing for Sales Leads with Shea Smith
Today we are answering the real question all contractors want answers to…. How do we get our team on board with all these “cheesy” marketing tactics? Today in the Lemonade stand we have…
Telling a Story through Graphic Design
Last week Crystal was riding solo, but this week it’s Emily! Have you ever seen a billboard, an advertisement, or even a social media post that made you really feel a connection to the …
Marketing vs. Advertising
This week Crystal is riding solo! Did you know that there is actually a difference between marketing and advertising? In this episode, Crystal breaks it down layer by layer, it's a piec…
Why Your In-House Customer Base Is Full Of Hidden Gems!
Wanna know a little secret? Your in-house customer base is really a treasure chest of hidden gems!
In this episode, you will learn how to truly maximize the in-house customer base that y…
Curating Culture with Jeremy Yancey
Want to know how to not just have a company culture, but how to really curate it for your team to flourish? This episode is for you.
In this episode, our hosts chat in the lemonade stan…
Reviews, How Can We Get More and Responding Techniques with Sharon Mayes
This week is short and simple, just a little SIP. Today we are joined with Sharon Mayes, the lead account manager/ trainer here at Lemon Seed Marketing. With Sharon’s years of experienc…
Why A Well Branded Maintenance Plan Can Help Really Build Value
Do you ever find yourself being a part of all these benefit programs? First, you have your favorite coffee shop then you have your favorite retail store all because you wanted that init…
Five Ways to Use Social Media to Build Trust
For our 5th episode, we are bringing your FIVE ways to use social media to build trust. We are joined by one of our Account Managers here at Lemon Seed, Mckena Harless. Mckena was the g…
How To Get The M.O.S.T. Out Of Your G.M.B.
You’ve set up your Google My Business account, but now you’re wondering how to get the most out of it?
In this episode, we are joined by Colleen Keyworth, Director of Sales & Marketing f…