From the Yellow Chair
Home Service Industry marketing and branding gurus, Crystal Williams and Emily Fleniken speak the language of contractors by talking condensers, co-op dollars, service agreements, and equipment warranties, but also the language of entrepreneurs by talking ROI, creative strategy, trending tactics, employee retention, and community engagement. You’ll be entertained by the comical banter, but informed by the holistic approach to marketing and branding. On the daily, you’ll find this dynamic duo working the grind at Lemon Seed Marketing, but this podcast is an outlet for us to share their experiences with the masses, From the Yellow Chair.
- Update frequency
- every 7 days
- Average duration
- 33 minutes
- Episodes
- 183
- Years Active
- 2021 - 2025
All About the Home Service Academy with Andrew Hall and Jared Rowe
In the virtual Lemonade Stand, Crystal and Emily are joined by Andrew Hall and Jared Rowe from McWilliams and Son Heating, Cooling, and Plumbing. They discuss the creation of their Home…
The Urgency of Urgency
In the virtual Lemonade Stand, Crystal goes solo to discuss urgency in the workplace, cultivating empathy, and ways to navigate bad reviews or relationships.
If you enjoyed this chat Fro…
Developing Your Personal Brand
In the virtual Lemonade Stand, Emily goes solo to discuss personal branding, steps to take to identify and develop your community perception, and how to market your newly-created compan…
How Community Engagement Impacts Your Brand
In the virtual Lemonade Stand, Crystal goes solo to talk about community engagement, why it matters, and how it can help expose people to your brand, business, and message.
If you enjoye…
SEO and What That Means with Brittany Murphy
In the virtual Lemonade Stand, Crystal and Emily are joined by Brittany Murphy from One Thing Marketing! They discuss SEO and what contractors need to know about it.
If you would like mo…
How To Develop The Leader Within With Dan Dowdy
In the virtual Lemonade Stand, Crystal is joined by Dan Dowdy from Built For The Trades! They discuss how leadership and accountability can help improve your business.
If you would like …
The Potential of E-Commerce with Paul Redman
In the virtual Lemonade Stand, Crystal and Emily are joined by Paul Redman from Contractor Commerce! They discuss ways for contractors to get involved in the E-commerce space and the di…
Rehashing Leads with Ryan Fenn
In the virtual Lemonade Stand, Crystal and Emily are joined by Ryan Fenn from Chiirp! They discuss ways to rehash leads using automation in your digital marketing.
If you would like more…
Digital Marketing with Brianna Skiffington
In the virtual Lemonade Stand, Crystal and Emily are joined by Brianna Skiffington from Ad Leverage. They discuss the common mistakes that contractors make with their digital marketing.…
Live at the Women of HVACR Conference in Phoenix, AZ with Kelly Rowlett Presgrave
In the virtual Lemonade Stand, Crystal and Emily are on location at the Women of HVACR Conference in Arizona.
They are joined by Kelly Rowlett Presgrave from Work with your Handz. This …
Customer Service Reps and How They Impact Your Business
In the virtual Lemonade Stand, Crystal and Emily are joined by Angie Snow with Service Titan. They discuss the role of a Customer Service Representative and how they can impact your bus…
Live at the WHVAC Conference in Phoenix, AR with Devorah Jackabowski
In the virtual Lemonade Stand, Crystal and Emily are on location at the Women of HVACR Conference in Arizona.
They are joined by Devorah Jakubowsky from the Texas Air Conditioning Contra…
Surprise it's You!
A quick Sip in the Lemonade Stand with Crystal and Emily. They are talking about the Dos and Don'ts of being successful in marketing from an owner's standpoint.
Sip some lemonade with …
How a Mascot Can Up Your Marketing Game
In the virtual Lemonade Stand, Crystal and Emily are joined by Jack and Sabrina Westenbarger and they discuss how a mascot can set your company apart.
If you would like to know more abo…
Live from the WHVAR Event in Phoenix, Arizona- How to be a mentoring entrepreneur.
In the virtual Lemonade Stand, Crystal and Emily are on location at the Women of HVACR Conference in Arizona.
They are joined by Lori Tschohl from Eagle Heating and Air. They discuss how…
Understanding Marketing on an Owner and Manager Level- Live at the Women of HVACR event in Phoenix, Arizona.
In the virtual Lemonade Stand, Crystal and Emily are on location at the Women of HVACR Conference in Arizona.
They are joined by Jenn Schulte from Trusted heating and cooling solutions a…
Q&A at the Women of HVACR event in Phoenix, Arizona.
In the virtual Lemonade Stand, Crystal and Emily are on location at the Women of HVACR Conference in Arizona.
They are joined by Bridgette Miller, Lori Tschohl, Jaimee Gammon, Jackie Sor…
Email Marketing 101 with Sharon Mayes
In the virtual Lemonade Stand, Crystal and Emily are joined by Sharon Mayes, Account Manager Lead at Lemon Seed Marketing. Automating Emails are a great way to get engagement from your …
Community Marketing: Make An Impact with Kim Fancher
In the virtual Lemonade Stand, Crystal and Emily are joined by the Community Marketing Coordinator for McWilliams and Son, Kim Fancher.
Kim has experience working in the Lufkin community…
Products And Gifts For Engagement
Solo in the Lemonade Stand is Emily talking about all things promotional products and employee engagement. Have you ever received a mug, or hat, or pens from a convention or local event…