From the Yellow Chair
Home Service Industry marketing and branding gurus, Crystal Williams and Emily Fleniken speak the language of contractors by talking condensers, co-op dollars, service agreements, and equipment warranties, but also the language of entrepreneurs by talking ROI, creative strategy, trending tactics, employee retention, and community engagement. You’ll be entertained by the comical banter, but informed by the holistic approach to marketing and branding. On the daily, you’ll find this dynamic duo working the grind at Lemon Seed Marketing, but this podcast is an outlet for us to share their experiences with the masses, From the Yellow Chair.
- Update frequency
- every 7 days
- Average duration
- 33 minutes
- Episodes
- 183
- Years Active
- 2021 - 2025
Leadership And Why Our Company Depends On It
Solo in the Lemonade Stand, Crystal talks about healthy leadership within an organization. The importance of consistency, candid discussion, and empathy when required should all be buil…
Prospecting: Building Your Marketing Funnel
In the Lemonade Stand, Crystal and Emily discuss the importance of building a successful marketing funnel to reach new and existing clients. Starting broad can be tricky to pick your ta…
7 Steps To Maximize Your Marketing Budget
In the Lemonade Stand, Crystal and Emily discuss how to maximize your Marketing Budget in 7 steps. Starting with using a strong CRM Software, looking back on your historical data to mak…
Setting Goals In Your Marketing Plan: Focus On Retaining Customers
From The Yellow Chair, Crystal and Emily discuss how to develop an effective marketing plan. It is not just discounts and special offers. Yes, these are important, but there is more to …
Hiring For Culture: Finding The Right People
From The Yellow Chair, Crystal and Emily talk hiring for your business's cultures. Finding the right people, keeping the right people, and losing the ones who aren't a good fit.
Culture …
Mini Brands With Marketing Enthusiast Ava
In the Lemonade Stand we have Crystal and her niece, Ava, talking about a marketing tactic that has spread worldwide and into the hands of kids. Mini Brands.
Imagine a ball that you open…
Good Is The Enemy Of Great
A quick Sip in the Lemonade Stand with our Creative Director, Emily. Talking about the struggle, ongoing battle that is perfection. The issues that come with pursuing perfection or bei…
What Is Hot With IAQ
In the Virtual Lemonade Stand, Crystal and Emily are joined by Rick and Rachel Sanders from Naturesoft Solutions to discuss Private-Labelling IAQ Products.
Indoor Air Quality (IAQ) produ…
Business Coaching: How To Achieve That Next Level
In the Virtual Lemonade Stand, Crystal and Emily are joined by Tom Peregrino of Service Nation Alliance and his daughter, our very own, McKena Harless.
Tom is the VP of Coaching and Trai…
Why Branding Campaigns Matter In The Digital World
In the Virtual Lemonade Stand, Crystal and Emily are joined by Ryan and Stephen from Wit Digital to talk about branded Campaigns in the Digital World.
Ryan is a strategic-minded Marketin…
Tracking My Marketing
Do you track your marketing?
How would you know what works if you don't?
When you begin any campaign, you make a goal for what you want the results to be. How else would you label it as "…
Beyond Your Brand With Chris Fleniken
From The Yellow Chair, Emily is joined by a very special guest, her husband, Chris Fleniken!
An unpredicted entrepreneurship story similar to a lot of our contractors, Chris has built a …
Organizing A True Social Media Strategy
From The Yellow Chair, Crystal shares the marathon strategy of how to stay organized with your Social Media Strategy. The intentionality you need to keep posting and keep growing. Socia…
PPC 1-2-3 With The Marketing Pro Team
PPC 1-2-3. Are your Pay-Per-Click ads efficiently providing your company leads? Or is there wasted ad spend that needs a quick tune-up? Find out on our very special 30th episode in the …
How To Budget For Your Marketing
Budgeting for your Marketing efforts can be challenging. Where do I begin? How much is too much? Am I spending it in the right places? In the Lemonade Stand, this week is Brad Pesek, CF…
Marathon Strategy: Insights On Direct Mail
We are HUGE fans of Direct Mail here at Lemon Seed, and we took the opportunity to have Erik Wytrwal from Stochastic Marketing in the Lemonade Stand.
Erik has more than a decade of Direc…
Call Center Mania: KPIs, Outbounding and Management
In the Lemonade stand this week, we have special guest Sarah Vest!
Sarah is the Call Center Manager for McWilliams & Son Heating, Air & Plumbing.
We discuss KPI's, best practices, and a…
Lufkin Linda - What's Your Target Market
Meet Lufkin Linda: A Story of knowing your target market. In the Lemonade Stand, Crystal goes SOLO to tell you 15 Questions You Should Ask Yourself.
After listening to this episode, you …
Digital Stuff Level 2: Why You Shouldn't Be Scared To Level Up
This week we are joined in the Lemonade Stand by Jennifer James, CEO and Founder of Optic Marketing Group.
Jennifer James founded Optic Marketing Group (OMG) in 2017 with a goal of crea…
Leadership and Setting Boundaries
In this week’s episode, our hosts get to chat with a leader who knows leadership well. Danielle Putnam, recognized by The News as The Top 40 Under 40, and Service World Expo as the 2021…