From the Yellow Chair
Home Service Industry marketing and branding gurus, Crystal Williams and Emily Fleniken speak the language of contractors by talking condensers, co-op dollars, service agreements, and equipment warranties, but also the language of entrepreneurs by talking ROI, creative strategy, trending tactics, employee retention, and community engagement. You’ll be entertained by the comical banter, but informed by the holistic approach to marketing and branding. On the daily, you’ll find this dynamic duo working the grind at Lemon Seed Marketing, but this podcast is an outlet for us to share their experiences with the masses, From the Yellow Chair.
- Update frequency
- every 7 days
- Average duration
- 33 minutes
- Episodes
- 183
- Years Active
- 2021 - 2025
Conquering Business Growth Fears and Leading with Confidence
In the virtual Lemonade Stand, Emily is flying solo to talk about conquering common fears found in a business, addressing committee decisions, and grasping the importance of articulatin…
Small Gestures, Big Impact: Branding through Local Events
How often do we overlook the power of local visibility and personal interactions in building a brand? In the virtual Lemonade Stand, Crystal is riding solo to unravel the potential of c…
Empowerment and Evolution in Customer Service with Brigham Dickinson
Get ready for an enlightening journey through the world of customer service as we welcome Brigham Dickinson from Power Selling Pros into our cozy yellow chair. This is an episode you ca…
Prepping Your Company for a New Year
Are you ready to give your marketing performance an end-of-the-year checkup? In the virtual Lemonade Stand, Crystal is flying solo, reviewing past strategies, evaluating their success, …
100th Episode Special! Our Favorite Moments and More
In the virtual Lemonade Stand, it's our 100th episode! Crystal and Emily take some time to sit down and reminisce on past guests, their own experiences creating the podcast, and what yo…
How to Turn Off the Noise
In the virtual Lemonade Stand, Crystal and Emily discuss absorbing the tips, tricks, and lessons you've learned after a show or conference! They talk about the following topics:
0:30 - H…
Being Flexible in Your Marketing
In the virtual Lemonade Stand, Crystal is flying solo to talk about being flexible and involved with the different branches of your marketing plan! She discusses the following topics:
0:…
Your Marketing Jenga Puzzle
In the virtual Lemonade Stand, Emily is flying solo to talk about a business's marketing JENGA puzzle! She discusses the following topics:
1:10 - The Customer Journey (J)
8:50 - Evoking E…
Embracing Authenticity with Khadija Head
In the virtual Lemonade Stand, Crystal and Emily are joined by Khadija Head from Head's Plumbing! They discuss the following topics:
1:00 - Khadija's Background
5:35 - Navigating a Family…
Growing Your Company Culture
In the virtual Lemonade Stand, Emily is flying solo and talking about developing your company's culture among your employees. She discusses the following topics:
1:10 - Lemon Seed's Cult…
Why Building Community Matters
In the virtual Lemonade Stand, Crystal is flying solo and going over all things community! She discusses the following topics:
0:50 - What Does Community Really Mean?
3:00 - Community Sto…
Being Memorable, Discoverable, and Fosterable
In the virtual Lemonade Stand, Crystal and Emily talk about developing your home service marketing plan using three easy-to-follow guidelines. They discuss the following:
1:00 - Easy Key…
Creating Raving Fans
In the virtual Lemonade Stand, Crystal and Emily talk about brand communities, developing your identity, and curating raving fans ready to go to bat for your business! They discuss the …
Defining Your Mission, Vision, and Values
In the virtual Lemonade Stand, Crystal and Emily take a deep dive into Lemon Seed's mission, vision, and values - and offer advice on creating your own! They cover the following topics:
…
Software as a Storytelling Service with Josh Weaver
In the virtual Lemonade Stand, Emily is joined by Josh Weaver from Ad Leverage! They discuss the following topics:
0:50 - Josh's Storytelling Background
7:50 - Brand Representation versus…
Revolutionizing Contractor Recruiting with Matt DiBara
In the virtual Lemonade Stand, Crystal and Emily are joined by Matt DiBara from The Contractor Consultants! They discuss the following topics:
0:45 - Introductions
2:45 - Getting Through …
Navigating Mergers and Acquisitions with Trey McWilliams
In the virtual Lemonade Stand, Crystal and Emily are joined once again by Trey McWilliams from McWilliams Heating, Cooling & Plumbing! They discuss the following topics:
1:10 - Getting S…
Live @ Marketing for the Trades Summit 2023 with Frank Kuhn and Alan Dunmire
In the virtual Lemonade Stand, Crystal is on location in Draper, UT for ServiceTitan's Marketing for the Trades Summit! She is joined by Frank Kuhn and Alan Dunmire from Kuhn's Heating …
Taking Design Risks with Yanessa Berdecia
In the virtual Lemonade Stand, Emily is joined by Yanessa Berdecia from Lemon Seed Marketing! They discuss the following topics:
2:00 - Yanessa's Design Background
5:00 - Making Contracto…
Gaining the User Edge with Yelp with Ryan Nemetz
In the virtual Lemonade Stand, Emily is joined by Ryan Nemetz from Yelp! They discuss the following topics:
3:30 - Getting to Know Yelp
6:40 - All About the Yelp Community
13:20 - Navigati…