From the Yellow Chair
Home Service Industry marketing and branding gurus, Crystal Williams and Emily Fleniken speak the language of contractors by talking condensers, co-op dollars, service agreements, and equipment warranties, but also the language of entrepreneurs by talking ROI, creative strategy, trending tactics, employee retention, and community engagement. You’ll be entertained by the comical banter, but informed by the holistic approach to marketing and branding. On the daily, you’ll find this dynamic duo working the grind at Lemon Seed Marketing, but this podcast is an outlet for us to share their experiences with the masses, From the Yellow Chair.
- Update frequency
- every 7 days
- Average duration
- 33 minutes
- Episodes
- 183
- Years Active
- 2021 - 2025
Live @ EPIC 2024 with Travis and Renee Lucas
In the virtual Lemonade Stand, Crystal and Emily are on-location at EPIC 2024! They're joined by Travis and Renee Lucas from LCS Heating & Cooling, where they talk about revitalizing yo…
Live @ EPIC 2024 with Jennifer Bagley
In the virtual Lemonade Stand, Crystal and Emily are on location at EPIC 2024! They are joined by Jennifer Bagley from CI Web Group to discuss SEO rankings, digital visibility, and the …
Reading Between the Lines with Dave Rothacker
In the virtual Lemonade Stand, Crystal and Emily are joined by Dave Rothacker from Go Time Success Group! They discuss the importance of reading and listening, navigating career develop…
Empowering Lives Through the Trades with Kate Cinnamo and Toni Bower
In this special episode of From the Yellow Chair, brand ambassador Lupita and head of operations Andrea sit down with Kate Cinnamo and Toni Bower from Explore the Trades! They discuss e…
Mastering Digital Marketing for the Trades with Evan Hoffman and Thaddeus Tondu
In the virtual Lemonade Stand, Crystal and Emily are joined by Evan Hoffman and Thaddeus Tondu from On Purpose Media! They discuss navigating your digital strategy, emphasizing accounta…
Data-Driven Insights with Jonathan Torrey
In the virtual Lemonade Stand, Crystal and Emily are joined by Jonathan Torrey from Searchlight! They discuss unlocking the power of data-driven decisions, knowing the origin of your le…
Threading Together Leadership and Empowerment with Shauna Brown
In the virtual Lemonade Stand, Crystal is joined by Shauna Brown from On the Double! Heating & Cooling! At the close of International Women's Month, they discuss navigating career ambit…
Innovative Customer Care Strategies with Valerie Heck
It's International Women's Month in the virtual Lemonade Stand, and Crystal is joined by Valerie Heck from Colair! They talk about navigating customer service techniques, bolstering you…
Strategies for Entrepreneurial Success with Melody Edwards
It's International Women's Month in the virtual Lemonade Stand, and Emily is joined by Melody Edwards from Home Service VA! They talk about driving efficiency, team empowerment, and per…
Transforming Workshops into Wins with Chris Michel
In this special release from the virtual Lemonade Stand, Emily is joined by Chris Michel from Service Nation! They discuss the power of industry know-how, camaraderie in your community,…
Forging a Family Business with Stephanie Allen
It's International Women's Month this week in the virtual Lemonade Stand, and Crystal and Emily are joined by Stephanie Allen from AirWorks Heating & Cooling! She discusses her story ab…
Mastering Customer Data and Marketing in the Slow Season
Get ready to juice up your slow season with a creative spin on customer database magic! In the virtual Lemonade Stand, Crystal and Emily discuss navigating your data through audience se…
Unleashing Bold and Fresh Branding Ideas
In the virtual Lemonade Stand, Crystal and Emily take some time to share stories and experiences about evolving brands, standing out in a competitive market, and the risks of playing it…
Trust, Commitment, and Protecting Your 'Yes'
In the virtual Lemonade Stand, Emily is flying solo to discuss why consistency is not just a buzzword but the heartbeat of lasting relationships. She talks about the following:
0:08 - Bu…
The Ins and Outs of Distributor Partnerships with Ashly Hughes
In the virtual Lemonade Stand, get ready to unlock the transformative power of strategic partnerships as Crystal sits down with Ashly Hughes from Gustave A. Larson to chart a course for…
How Authentic Connections Elevate Your Brand
In the virtual Lemonade Stand, we highlight the success, potential, and impact of marrying your brand with an authentic connection. No matter your cause or passion, an intentional effor…
Why Strong Brands Perform Better
In the virtual Lemonade Stand, we're peeling back the layers to reveal how a dynamic and unforgettable brand is the cornerstone for amplifying all of your marketing endeavors. No matter…
Igniting Passion with Next-Level Branding
Have you ever wondered how a brand becomes more than just a logo? Spoiler alert: it's an inside job, and we're revealing the blueprint! Join us from the virtual Lemonade Stand as we unr…
Steering a Family Legacy Through the Digital Revolution with Thomas Ballard
In the virtual Lemonade Stand, Emily is on location at ServiceTitan's Marketing for the Trades Summit in Glendale, CA, and talking with Thomas Ballard from Ballard Plumbing & Air! They …
Adding Zest to Your Social Media Strategy with the Lemon Seed Social Media Team
Ready to give your social media strategy a zesty twist? Look no further as Crystal and the bright minds of Lemon Seed Marketing squeeze out fresh, juicy ideas to spruce up your brand's …