Welcome to Category Visionaries — the show dedicated to uncovering the go-to-market journeys behind the world’s most exciting B2B tech startups. In each episode, we sit down with a visionary founder who’s not just building a company, but creating or redefining a category. We’ll explore how they identified their market opportunity, crafted their early GTM strategy, scaled traction, and navigated the challenges of building something truly new. If you’re a builder, marketer, or founder, this show is your backstage pass to the GTM blueprints powering category-defining companies.
Brought to you by:
www.FrontLines.io/FounderLedGrowth — Founder-led Growth as a Service. Launch your own podcast that drives thought leadership, demand, and most importantly, revenue.
Don’t Miss: New Podcast Series — How I Hire
Senior GTM leaders share the tactical hiring frameworks they use to build winning revenue teams. Hosted by Andy Mowat, who scaled 4 unicorns from $10M to $100M+ ARR and launched Whispered to help executives find their next role.
Subscribe here: https://open.spotify.com/show/53yCHlPfLSMFimtv0riPyM
Threedy is revolutionizing how industrial companies interact with 3D data through its innovative visual computing infrastructure. Born from the Fraunhofer research organization, Threedy has transform…
Metafuels is revolutionizing the aviation industry by developing synthetic sustainable aviation fuel (SAF) technology that combines renewable electricity, CO2, and water to produce jet fuel without p…
Siftwell Analytics is revolutionizing how health plans leverage data and AI to improve patient outcomes. With over $5 million in funding, Siftwell combines claims information with proprietary dataset…
Soluna is pioneering a new category of renewable computing, building data centers co-located with renewable energy power plants to monetize stranded or wasted energy while providing sustainable compu…
In a recent episode of Category Visionaries, I sat down with Steffen Vollert, Co-Founder and Interim CEO of Volt, to explore their journey building a global real-time payment network. With over $87 M…
SEMRON is pioneering the development of revolutionary 3D AI chips that pack massive computing power into a tiny silicon area without overheating. By leveraging an innovative semiconductor device that…
Inclusively is pioneering workplace personalization technology that helps enterprises better support and retain their workforce. With $20 million in funding, Inclusively has evolved from a hiring pla…
Blue Frontier is transforming the air conditioning industry with technology that achieves 3x greater efficiency while providing superior climate control and grid benefits. In this episode of Category…
In a recent episode of Category Visionaries, we spoke with Preston Bryant, Co-Founder, Executive Chair and Chief Commercial Officer of Momentum. The company has developed a groundbreaking materials s…
Uptiv Health is revolutionizing the infusion care market by moving treatments from traditional hospital settings to technology-enabled retail locations. With $7.5M in funding, Uptiv has developed a h…
Caelux is revolutionizing solar technology with their innovative perovskite-based solution that promises to increase solar panel efficiency by 5-6 absolute percentage points while maintaining cost ef…
Akston Biosciences is revolutionizing pet healthcare through innovative protein engineering and biotechnology solutions. After selling his first company Smart Cells to Merck for over $500M, Todd Zion…
Portrait Analytics is transforming institutional investment research by building an AI-powered thought partner that helps investors throughout their research process. With $10M in funding, Portrait's…
Renaissance Fusion is pioneering the development of nuclear fusion technology, aiming to create safe, sustainable energy through a innovative approach that combines high-temperature superconductors, …
Savana is pioneering the transformation of healthcare data intelligence through advanced AI and natural language processing. By converting unstructured medical records into actionable databases, Sava…
In this episode of Category Visionaries, we explore PolyAPI's journey to revolutionize enterprise middleware. As a category maker in the integration space, PolyAPI is challenging traditional low-code…
Scrona is revolutionizing semiconductor and display manufacturing with its high-accuracy MEMS-based printing platform. In this episode, Patrick Heissler shares his journey since taking the helm as CE…
ecoLocked, backed by over $6 million in funding, is pioneering a revolutionary approach to carbon removal by developing CO2 negative concrete admixes. In a recent episode of Category Visionaries, co-…
Auquan is revolutionizing financial services by automating the labor-intensive, data-heavy workflows that consume valuable time for investment professionals. With $8 million in funding, Auquan is bui…
Flow is revolutionizing commercial insurance wholesaling through AI-powered operations, focusing on bringing enterprise-grade service to small and mid-market accounts. With $20.6M in funding, Flow ha…