Category Visionaries
Welcome to Category Visionaries — the show dedicated to uncovering the go-to-market journeys behind the world’s most exciting B2B tech startups. In each episode, we sit down with a visionary founder who’s not just building a company, but creating or redefining a category. We’ll explore how they identified their market opportunity, crafted their early GTM strategy, scaled traction, and navigated the challenges of building something truly new. If you’re a builder, marketer, or founder, this show is your backstage pass to the GTM blueprints powering category-defining companies.
Brought to you by:
www.FrontLines.io/FounderLedGrowth — Founder-led Growth as a Service. Launch your own podcast that drives thought leadership, demand, and most importantly, revenue.
Don’t Miss: New Podcast Series — How I Hire
Senior GTM leaders share the tactical hiring frameworks they use to build winning revenue teams. Hosted by Andy Mowat, who scaled 4 unicorns from $10M to $100M+ ARR and launched Whispered to help executives find their next role.
Subscribe here: https://open.spotify.com/show/53yCHlPfLSMFimtv0riPyM
- Update frequency
- every 2 days
- Average duration
- 26 minutes
- Episodes
- 759
- Years Active
- 2022 - 2025
Jason Lavender, CEO of Electives: $10M Raised to Redefine Corporate Training
Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Jason Lavender, CEO & Co-Foun…
Yarden Shaked, CEO, and Founder at Varos: $4M Raised to Revolutionize Competitive Analytics and Break Data Silos
Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Yarden Shaked, CEO and Founde…
Daniel Sokolovsky CEO and Founder of WARP: $2M in Funding to Solve the Middle-Mile Fright Problem
Daniel Sokolovsky, CEO and founder of WARP, a middle-mile freight platform that recently raised more than $2M in funding. A lot of attention is placed on the first and last mile deliveries, but Danie…
Rob Whalen, CEO of PTO Exchange: $5M Raised to Empower Companies to Rethink Paid Time Off
Rob Whalen is the CEO and founder of PTO Exchange. PTO Exchange is a benefits platform that turns unused paid time off into retirement, student loan payments, and more. He founded the company after n…
Douglas Ver Mulm, CEO at Stable: $3.7 Million in Funding to Insure Rideshare Drivers
Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Douglas Ver Mulm, CEO & Found…
Teladoc Founder Michael Gorton on the Early Days of Pioneering the Telemedicine Category (And What’s He’s Up to Next)
In 2002, Michael Gorton founded Teladoc — the telemedicine company with a current market cap of over $6 billion.
Like all truly game-changing innovations, Michael and his team had to overcome tremen…
Chandler Malone, Founder of Bootup: $2 Million Raised to Solve the Tech Talent Crisis
Chandler Malone is a three-time entrepreneur who is now building Bootup, an educational and labor marketplace that has raised over $2 million in funding. Bootup solves the huge talent gap that exists…
Tom Trowbridge, Co-Founder of Fluence Labs: $9 Million Raised to Build the Future of Decentralized P2P Computing
Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Tom Trowbridge, Co-Founder of…
Jason Lavender, CEO of Electives: $10M Raised to Redefine Corporate Training
Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Jason Lavender, CEO & Co-Foun…
Yarden Shaked, CEO and Founder of Varos: $4 Million Raised to Revolutionize Data Analytics
Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Yarden Shaked, CEO and Founde…
Tim Kraska, Co-Founder of Einblick: $6M Raised to Build the Visual Data Computing Category
Today we are speaking with Tim Kraska, the co-founder at Einblick, the world’s first visual data computing platform. Einblick is changing the way that data science teams work and collaborate remotely…
Why Product-Led Growth is the Ultimate Go-to-Market Strategy For Category Defining Companies
In today’s episode, we’re doing something a little different and will focus entirely on the topic of product-led growth with Dan Schoenbaum, Managing Partner at High Tide Advisors — an advisory firm …
Zak Lefevre, CEO of ChargeLab: $20 Million Raised to Build the Operating System for EV Chargers
Welcome to another episode of Category Visionaries — the show that explores GTM stories from the tech’s most innovative B2B founders. In today’s episode, we’re speaking with Zak Lefevre, CEO and foun…
Danny Lopez CEO of Glasswall: $60+ Million Raised to Make the Content Disarm and Reconstruction (CDR) Category Mainstream
In today’s episode, we speak with Danny Lopez, CEO and founder of Glasswall — a Content Disarm and Reconstruction (CDR) platform that’s raised more than $60 million in funding.
Topics discussed:
- Dan…
Kirill Klokov, CEO of Truv: $28 Million Raised to Build the Payroll API Category
In today’s episode, we speak with Kirill Klokov, CEO and founder of Truv — an income and employment verification platform that’s raised over $28 million in funding since launching in 2020.
Topics di…
Brad LaPorte: How Gartner Works & The Role Analysts Play in Shaping New Market Categories
In today’s episode, we’re doing something a little different from our usual founder interviews and we’re speaking with Brad LaPorte — a former Gartner and current go-to-market advisor for cybersecuri…
James Hawkins, CEO of PostHog: $21 Million Raised to Build the Future of Product Analytics
In today's episode of Category Visionaries, we speak with James Hawkins, Co-Founder and CEO of PostHog, about what makes startups so exciting, and how to make a successful business in the digital er…
Zaedo Musa, CEO of Superb: $14M Raised to Build the Guest Experience Management Category For Restaurants
In today’s episode, we speak with Zaedo Musa, CEO and founder of Superb — a guest experience management platform that's raised over €13 million in funding.
Topics we cover:
- Understanding the restau…
Tom Trowbridge, Co-Founder of Fluence Labs: $9 Million Raised to Build the Future of Decentralized P2P Computing
Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Tom Trowbridge, Co-Founder of…