Welcome to Category Visionaries — the show dedicated to uncovering the go-to-market journeys behind the world’s most exciting B2B tech startups. In each episode, we sit down with a visionary founder who’s not just building a company, but creating or redefining a category. We’ll explore how they identified their market opportunity, crafted their early GTM strategy, scaled traction, and navigated the challenges of building something truly new. If you’re a builder, marketer, or founder, this show is your backstage pass to the GTM blueprints powering category-defining companies.
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Don’t Miss: New Podcast Series — How I Hire
Senior GTM leaders share the tactical hiring frameworks they use to build winning revenue teams. Hosted by Andy Mowat, who scaled 4 unicorns from $10M to $100M+ ARR and launched Whispered to help executives find their next role.
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Scalestack is revolutionizing go-to-market operations through intelligent automation, helping enterprise revenue teams eliminate what CEO Elio Narciso calls the "manual work tax" - the 72% of time sa…
Tony Scott brings an unparalleled perspective to cybersecurity leadership, having served as CIO of the federal government, VMware, Microsoft, General Motors, and Disney before taking the helm at Intr…
Fetch Package Delivery has revolutionized apartment package management through an innovative off-site warehouse model, serving over 400,000 units and approaching $70 million in ARR. In this episode, …
Starboard is building AI-first infrastructure to transform global trade by improving the productivity of freight forwarders—the central coordinators who connect 15-20 different parties in every inter…
Moment Energy is transforming the energy storage landscape by giving electric vehicle batteries a second life. With $32 million in government grants secured and a 2-gigawatt-hour facility under const…
Growers Edge is revolutionizing agriculture by eliminating the biggest barrier to farmer innovation: risk aversion. With $30 million in funding raised in just 18 months under CEO Matthew Hansen's lea…
Abel Police is transforming law enforcement efficiency through AI-powered report generation technology. With $5 million in funding, the company has developed a computer vision and natural language pr…
Conifer is pioneering a revolutionary approach to electric powertrains by eliminating dependence on rare earth materials while maintaining superior performance. In a recent episode of Category Vision…
Healthcare payments consume between $650 billion and $1 trillion annually in billing and insurance-related costs—an amount comparable to the entire U.S. Defense Department budget. At the heart of thi…
Healthcare productivity is broken. While labor represents 60% of all healthcare spending—comparable only to the hospitality industry—the overwhelming majority of chronic disease management happens ou…
Narrativa is transforming pharmaceutical clinical trials by automating the documentation burden that consumes 40-60% of drug development timelines. Founded in 2015 in Madrid and expanded to the US ma…
Personal AI is pioneering the next generation of artificial intelligence with their memory-first platform that creates personalized AI models for individuals and organizations. Having raised over $16…
Typedef is building an inference-first data engine designed for the new era of AI agents and machine-to-machine interactions. With $5.5 million in funding, the company is reimagining data infrastruct…
Wispr Flow has transformed voice dictation from a frustrating novelty into a seamless productivity tool that users trust implicitly. With a recent $30 million Series A led by Menlo Ventures, the comp…
Constrafor is revolutionizing how construction companies manage their back office operations, from procurement to embedded finance. With over $400 million in funding and 75,000 companies on their pla…
Connectbase is transforming how service providers buy and sell connectivity in what founder Ben Edmond calls "the connected world" - a massive $1.6 trillion industry that powers our entire digital in…
Digit Software is transforming how manufacturers and distributors manage their operations through what they call a "system of progress" - an AI-powered alternative to traditional ERP systems. With $3…
DermaSensor has developed the first FDA-cleared, AI-powered skin cancer detection device specifically designed for primary care physicians. After spending $27 million on R&D over eight years and cond…
Tera AI is pioneering a software-centric approach to robotics, moving away from traditional hardware-dominated solutions toward a unified operating system for robotic platforms. After raising $8 mill…
Dusty Robotics is pioneering construction automation with a multi-stage product that spans from planning to installation. At its core is an automated layout robot that takes digital building plans an…