Welcome to Category Visionaries — the show dedicated to uncovering the go-to-market journeys behind the world’s most exciting B2B tech startups. In each episode, we sit down with a visionary founder who’s not just building a company, but creating or redefining a category. We’ll explore how they identified their market opportunity, crafted their early GTM strategy, scaled traction, and navigated the challenges of building something truly new. If you’re a builder, marketer, or founder, this show is your backstage pass to the GTM blueprints powering category-defining companies.
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Senior GTM leaders share the tactical hiring frameworks they use to build winning revenue teams. Hosted by Andy Mowat, who scaled 4 unicorns from $10M to $100M+ ARR and launched Whispered to help executives find their next role.
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Staris AI is pioneering a new approach to application security, moving beyond traditional vulnerability scanning to create what they call "total context security." With $5.7 million in funding, the c…
Prior Labs is pioneering foundation models for structured data, bringing transformer technology from the generative AI world to tabular data that sits in databases and spreadsheets across every busin…
Chain.io is a vertical integration platform deeply embedded in the shipping and logistics space, helping connect massive freight companies with retail brands through the millions of messages required…
New Sun Road is an energy tech company pioneering the acceleration of renewable energy deployment through their IoT and cloud-based platform. As a public benefit corporation, they focus on underserve…
ZITADEL is pioneering the next generation of identity infrastructure, providing a developer-first platform that handles everything from basic authentication to complex multi-tenant B2B scenarios. Wit…
Benivo is revolutionizing how enterprises manage their global workforce through HR technology focused on Global Mobility teams. With $30 million in funding, the company has evolved from a failed Airb…
Thoras AI is pioneering a new category in infrastructure optimization, transforming how engineering teams manage workload efficiency through predictive scaling. Co-founded by twin sisters Nilo and he…
Authvia is pioneering conversational commerce, building the infrastructure that enables businesses to accept payments through text messages, WhatsApp, and other messaging platforms. With $30 million …
Yard Stick is pioneering the measurement of soil carbon, addressing one of the most invisible yet critical components of climate solutions. With $18 million in funding, the company has developed spec…
Ryp Labs is tackling one of the world's most pressing problems: food waste. Every minute, enough food is wasted globally to feed over 1 million people for a day. If food waste were a country, it woul…
NEURA Robotics is transforming the robotics industry by building cognitive robots powered by physical AI. With €120 million raised and 5,000-10,000 robots already deployed, the company has set an amb…
Revelo has emerged as a critical player in the intersection of talent acquisition and AI development, transforming from a Latin American job board to a comprehensive tech talent platform serving both…
AgriDigital is transforming the agricultural supply chain through its connected grain management platform that digitizes the traditionally manual, paper-driven grains industry. With $20 million in fu…
MacroCycle is pioneering a revolutionary approach to plastic and textile waste, transforming how companies address sustainability challenges while maintaining cost parity with traditional materials. …
Revv is transforming one of America's most traditional industries with AI-powered technology that helps auto repair shops navigate the complexity of modern vehicles. With over $33 million in funding …
Greenly is transforming how businesses approach carbon management, evolving from a consumer app to a comprehensive B2B platform that serves over 3,000 corporate customers. With $78 million in funding…
Lumber is revolutionizing how construction companies manage their workforce through a comprehensive back-office automation platform. With over $21 million in funding, the company is addressing critic…
BackOps AI is transforming supply chain operations by automating the human-intensive processes that plague logistics companies daily. With $8 million in funding, the company has developed AI-powered …
AidKit is revolutionizing how emergency aid and government benefits reach people in need. Having distributed over $350 million to more than 500,000 individuals and small businesses, the company is …
Samotics is pioneering a revolutionary approach to industrial asset monitoring, delivering condition, performance, and energy efficiency insights for hard-to-reach industrial equipment without requir…