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Category Visionaries - Podcast

Category Visionaries

Welcome to Category Visionaries — the show dedicated to uncovering the go-to-market journeys behind the world’s most exciting B2B tech startups. In each episode, we sit down with a visionary founder who’s not just building a company, but creating or redefining a category. We’ll explore how they identified their market opportunity, crafted their early GTM strategy, scaled traction, and navigated the challenges of building something truly new. If you’re a builder, marketer, or founder, this show is your backstage pass to the GTM blueprints powering category-defining companies.

Brought to you by: 
www.FrontLines.io/FounderLedGrowth — Founder-led Growth as a Service. Launch your own podcast that drives thought leadership, demand, and most importantly, revenue.

Don’t Miss: New Podcast Series — How I Hire

Senior GTM leaders share the tactical hiring frameworks they use to build winning revenue teams. Hosted by Andy Mowat, who scaled 4 unicorns from $10M to $100M+ ARR and launched Whispered to help executives find their next role.

Subscribe here: https://open.spotify.com/show/53yCHlPfLSMFimtv0riPyM

Business Business:Entrepreneurship Entrepreneurship
Update frequency
every 2 days
Average duration
26 minutes
Episodes
759
Years Active
2022 - 2025
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Adam Cecchetti, CEO & Co-Founder of Staris AI: $5.7 Million Raised to Build Total Context Security for Application Protection

Adam Cecchetti, CEO & Co-Founder of Staris AI: $5.7 Million Raised to Build Total Context Security for Application Protection

Staris AI is pioneering a new approach to application security, moving beyond traditional vulnerability scanning to create what they call "total context security." With $5.7 million in funding, the c…

00:14:35  |   Thu 31 Jul 2025
Sauraj Gambhir, Co-Founder of Prior Labs: $9 Million Raised to Build Foundation Models for Structured Data

Sauraj Gambhir, Co-Founder of Prior Labs: $9 Million Raised to Build Foundation Models for Structured Data

Prior Labs is pioneering foundation models for structured data, bringing transformer technology from the generative AI world to tabular data that sits in databases and spreadsheets across every busin…

00:16:44  |   Thu 31 Jul 2025
Brian Glick, CEO of Chain.io: $18 Million Raised to Transform Logistics Data Integration

Brian Glick, CEO of Chain.io: $18 Million Raised to Transform Logistics Data Integration

Chain.io is a vertical integration platform deeply embedded in the shipping and logistics space, helping connect massive freight companies with retail brands through the millions of messages required…

00:29:28  |   Wed 30 Jul 2025
Adrienne Pierce, CEO of New Sun Road: $6 Million Raised to Accelerate Renewable Energy Deployment

Adrienne Pierce, CEO of New Sun Road: $6 Million Raised to Accelerate Renewable Energy Deployment

New Sun Road is an energy tech company pioneering the acceleration of renewable energy deployment through their IoT and cloud-based platform. As a public benefit corporation, they focus on underserve…

00:14:56  |   Tue 29 Jul 2025
Florian Forster, CEO & Co-Founder of ZITADEL: $11.5 Million Raised to Build the Future of Developer-First Identity Infrastructure

Florian Forster, CEO & Co-Founder of ZITADEL: $11.5 Million Raised to Build the Future of Developer-First Identity Infrastructure

ZITADEL is pioneering the next generation of identity infrastructure, providing a developer-first platform that handles everything from basic authentication to complex multi-tenant B2B scenarios. Wit…

00:21:32  |   Tue 29 Jul 2025
Nitzan Yudan, CEO & Founder of Benivo: $30 Million Raised to Transform Global Workforce Mobility

Nitzan Yudan, CEO & Founder of Benivo: $30 Million Raised to Transform Global Workforce Mobility

Benivo is revolutionizing how enterprises manage their global workforce through HR technology focused on Global Mobility teams. With $30 million in funding, the company has evolved from a failed Airb…

00:27:04  |   Wed 23 Jul 2025
Nilo Rahmani, CEO & Co-Founder of Thoras AI: $6.5 Million Raised to Build the Future of AI-Powered Infrastructure Optimization

Nilo Rahmani, CEO & Co-Founder of Thoras AI: $6.5 Million Raised to Build the Future of AI-Powered Infrastructure Optimization

Thoras AI is pioneering a new category in infrastructure optimization, transforming how engineering teams manage workload efficiency through predictive scaling. Co-founded by twin sisters Nilo and he…

00:16:23  |   Wed 23 Jul 2025
Chris Brunner, CEO of Authvia: $30 Million Raised to Build the Future of Conversational Commerce

Chris Brunner, CEO of Authvia: $30 Million Raised to Build the Future of Conversational Commerce

Authvia is pioneering conversational commerce, building the infrastructure that enables businesses to accept payments through text messages, WhatsApp, and other messaging platforms. With $30 million …

00:25:56  |   Tue 22 Jul 2025
Chris Tolles, CEO & Co-Founder of Yard Stick: $18 Million Raised to Build the Future of Soil Carbon Management

Chris Tolles, CEO & Co-Founder of Yard Stick: $18 Million Raised to Build the Future of Soil Carbon Management

Yard Stick is pioneering the measurement of soil carbon, addressing one of the most invisible yet critical components of climate solutions. With $18 million in funding, the company has developed spec…

00:20:04  |   Thu 17 Jul 2025
Moody Soliman, CEO & Co-founder of Ryp Labs: $11 Million Raised to Eliminate Food Waste Through Natural Sticker Technology

Moody Soliman, CEO & Co-founder of Ryp Labs: $11 Million Raised to Eliminate Food Waste Through Natural Sticker Technology

Ryp Labs is tackling one of the world's most pressing problems: food waste. Every minute, enough food is wasted globally to feed over 1 million people for a day. If food waste were a country, it woul…

00:23:28  |   Wed 16 Jul 2025
David Reger, CEO of NEURA Robotics: €185M Raised to Power the Future of Cognitive Robotics

David Reger, CEO of NEURA Robotics: €185M Raised to Power the Future of Cognitive Robotics

NEURA Robotics is transforming the robotics industry by building cognitive robots powered by physical AI. With €120 million raised and 5,000-10,000 robots already deployed, the company has set an amb…

00:34:57  |   Wed 16 Jul 2025
Lucas Mendes, CEO of Revelo: $48.7 Million Raised to Build the Backbone of Tech Talent for the Age of AI

Lucas Mendes, CEO of Revelo: $48.7 Million Raised to Build the Backbone of Tech Talent for the Age of AI

Revelo has emerged as a critical player in the intersection of talent acquisition and AI development, transforming from a Latin American job board to a comprehensive tech talent platform serving both…

00:26:19  |   Thu 10 Jul 2025
Emma Weston, CEO & Co-Founder of AgriDigital: $20 Million Raised to Build the Future of Grain Management Technology

Emma Weston, CEO & Co-Founder of AgriDigital: $20 Million Raised to Build the Future of Grain Management Technology

AgriDigital is transforming the agricultural supply chain through its connected grain management platform that digitizes the traditionally manual, paper-driven grains industry. With $20 million in fu…

00:25:33  |   Thu 10 Jul 2025
Stwart Peña Feliz, CEO of MacroCycle: $7.6M Raised to Build the Future of Plastic and Textile Upcycling

Stwart Peña Feliz, CEO of MacroCycle: $7.6M Raised to Build the Future of Plastic and Textile Upcycling

MacroCycle is pioneering a revolutionary approach to plastic and textile waste, transforming how companies address sustainability challenges while maintaining cost parity with traditional materials. …

00:25:12  |   Thu 03 Jul 2025
Adi Bathla, CEO & Co-Founder of Revv: $33 Million Raised to Power the Future of Auto Repair

Adi Bathla, CEO & Co-Founder of Revv: $33 Million Raised to Power the Future of Auto Repair

Revv is transforming one of America's most traditional industries with AI-powered technology that helps auto repair shops navigate the complexity of modern vehicles. With over $33 million in funding …

00:29:27  |   Wed 02 Jul 2025
Alexis Normand, CEO & Co-Founder of Greenly: $78 Million Raised to Build the Future of Carbon Management

Alexis Normand, CEO & Co-Founder of Greenly: $78 Million Raised to Build the Future of Carbon Management

Greenly is transforming how businesses approach carbon management, evolving from a consumer app to a comprehensive B2B platform that serves over 3,000 corporate customers. With $78 million in funding…

00:27:18  |   Sat 28 Jun 2025
Shreesha Ramdas, CEO & Co-Founder of Lumber: $21 Million Raised to Transform Construction Workforce Management

Shreesha Ramdas, CEO & Co-Founder of Lumber: $21 Million Raised to Transform Construction Workforce Management

Lumber is revolutionizing how construction companies manage their workforce through a comprehensive back-office automation platform. With over $21 million in funding, the company is addressing critic…

00:32:00  |   Thu 26 Jun 2025
Sean McCarthy, Co-Founder & CEO of BackOps AI: $8 Million Raised to Automate Supply Chain Operations with AI

Sean McCarthy, Co-Founder & CEO of BackOps AI: $8 Million Raised to Automate Supply Chain Operations with AI

BackOps AI is transforming supply chain operations by automating the human-intensive processes that plague logistics companies daily. With $8 million in funding, the company has developed AI-powered …

00:20:44  |   Wed 25 Jun 2025
Brittany Christenson, CEO of AidKit: Over $8M Raised to Transform Government Aid Distribution Through Technology

Brittany Christenson, CEO of AidKit: Over $8M Raised to Transform Government Aid Distribution Through Technology

 

AidKit is revolutionizing how emergency aid and government benefits reach people in need. Having distributed over $350 million to more than 500,000 individuals and small businesses, the company is …

00:17:42  |   Mon 23 Jun 2025
Simon Jagers, Founder of Samotics: $80 Million Raised to Build the Data Fabric of Smart Factories Through Sensorless Industrial Monitoring

Simon Jagers, Founder of Samotics: $80 Million Raised to Build the Data Fabric of Smart Factories Through Sensorless Industrial Monitoring

Samotics is pioneering a revolutionary approach to industrial asset monitoring, delivering condition, performance, and energy efficiency insights for hard-to-reach industrial equipment without requir…

00:27:40  |   Fri 20 Jun 2025
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