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Category Visionaries - Podcast

Category Visionaries

Welcome to Category Visionaries — the show dedicated to uncovering the go-to-market journeys behind the world’s most exciting B2B tech startups. In each episode, we sit down with a visionary founder who’s not just building a company, but creating or redefining a category. We’ll explore how they identified their market opportunity, crafted their early GTM strategy, scaled traction, and navigated the challenges of building something truly new. If you’re a builder, marketer, or founder, this show is your backstage pass to the GTM blueprints powering category-defining companies.

Brought to you by: 
www.FrontLines.io/FounderLedGrowth — Founder-led Growth as a Service. Launch your own podcast that drives thought leadership, demand, and most importantly, revenue.

Don’t Miss: New Podcast Series — How I Hire

Senior GTM leaders share the tactical hiring frameworks they use to build winning revenue teams. Hosted by Andy Mowat, who scaled 4 unicorns from $10M to $100M+ ARR and launched Whispered to help executives find their next role.

Subscribe here: https://open.spotify.com/show/53yCHlPfLSMFimtv0riPyM

Business Business:Entrepreneurship Entrepreneurship
Update frequency
every 2 days
Average duration
26 minutes
Episodes
759
Years Active
2022 - 2025
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Caleb Avery, Founder & CEO of Tilled: $40 Million Raised to Build (and dominate) the PayFac as a Service Category

Caleb Avery, Founder & CEO of Tilled: $40 Million Raised to Build (and dominate) the PayFac as a Service Category

Tilled has pioneered "PayFac as a Service," creating a new category in the payments space that allows vertical software companies to embed payments within their platforms without becoming registered …

00:31:51  |   Mon 05 May 2025
Dr. Xiaodi Hou, CEO of Bot Auto: $45 Million Raised to Bring Profitable Autonomous Trucking to Market

Dr. Xiaodi Hou, CEO of Bot Auto: $45 Million Raised to Bring Profitable Autonomous Trucking to Market

Bot Auto is redefining the autonomous driving industry with a pragmatic, economics-first approach. With over $45 million in funding, the company is positioning itself as a trucking company that lever…

00:38:29  |   Wed 30 Apr 2025
Adam Tank, Co-Founder of Transcend: $35 Million Raised to Revolutionize Critical Infrastructure Design

Adam Tank, Co-Founder of Transcend: $35 Million Raised to Revolutionize Critical Infrastructure Design

Transcend is fundamentally changing how engineers design our world's essential infrastructure through their generative design platform. With $35 million in funding, including investment from industry…

00:29:23  |   Wed 23 Apr 2025
Justin Leigh, CEO of Workflow Labs: $3.5 Million Raised to Build the Future of E-commerce Management

Justin Leigh, CEO of Workflow Labs: $3.5 Million Raised to Build the Future of E-commerce Management

In this episode of Category Visionaries, we spoke with Justin Leigh, CEO of Workflow Labs, an e-commerce management platform that's raised $3.5 million in funding. After running a successful Amazon a…

00:26:11  |   Wed 16 Apr 2025
Sloane Barbour, CEO & Founder of engin: $4 Million Raised to Transform AI-Powered Recruiting

Sloane Barbour, CEO & Founder of engin: $4 Million Raised to Transform AI-Powered Recruiting

engin is pioneering AI-powered recruiting technology that addresses the fundamental inefficiency in the hiring process: 80% of time is wasted on interactions with candidates who will never move forwa…

00:28:38  |   Tue 15 Apr 2025
Daniel Saks, CEO & Co-Founder of Landbase: $12.5 Million Raised to Power the Future of GTM Automation

Daniel Saks, CEO & Co-Founder of Landbase: $12.5 Million Raised to Power the Future of GTM Automation

Landbase is pioneering a new approach to go-to-market automation, using agentic AI to help businesses generate leads that convert. With $12.5 million in seed funding, Landbase is automating the munda…

00:36:37  |   Mon 14 Apr 2025
Matt Einig, CEO & Founder of Rencore: $15 Million Raised to Build a Comprehensive Cloud Governance Platform

Matt Einig, CEO & Founder of Rencore: $15 Million Raised to Build a Comprehensive Cloud Governance Platform

Rencore is a leader in Microsoft 365 governance, helping organizations manage the security, costs, and lifecycle of their cloud resources. With $15 million in funding, Rencore has evolved from a boot…

00:25:28  |   Fri 11 Apr 2025
Derek Szeto, Co-Founder of Walnut Insurance: $7 Million Raised to Lead the Embedded Insurance Revolution

Derek Szeto, Co-Founder of Walnut Insurance: $7 Million Raised to Lead the Embedded Insurance Revolution

Walnut Insurance is pioneering embedded insurance solutions, making it easier for platforms and businesses to offer relevant insurance products at the right moment in the customer journey. With over …

00:24:38  |   Fri 11 Apr 2025
Mark Zurada, Co-Founder of PinPoint Analytics: $4 Million Raised to Transform Public Works Bidding with AI

Mark Zurada, Co-Founder of PinPoint Analytics: $4 Million Raised to Transform Public Works Bidding with AI

PinPoint Analytics is revolutionizing the public works construction industry with AI-powered bid intelligence. With over $4 million in funding, PinPoint is building what co-founder Mark Zurada descri…

00:16:26  |   Thu 10 Apr 2025
Roy Daniel, CEO & Co-Founder of Definity: $4.5 Million Raised to Build the Future of Data Pipeline Observability

Roy Daniel, CEO & Co-Founder of Definity: $4.5 Million Raised to Build the Future of Data Pipeline Observability

Definity is pioneering a new approach to data pipeline observability and optimization specifically designed for the Lakehouse and Spark ecosystem. With $4.5 million in funding, this startup aims to t…

00:18:24  |   Tue 08 Apr 2025
Brian Manning, CEO & Co-Founder of Xona Space: $40 Million Raised to Build the Next Generation of GPS Technology

Brian Manning, CEO & Co-Founder of Xona Space: $40 Million Raised to Build the Next Generation of GPS Technology

Xona Space is revolutionizing global positioning technology with a new generation of GPS designed for today's devices and applications. With over $40 million in funding, Xona is developing a constell…

00:26:41  |   Fri 04 Apr 2025
Nathan Beckord, CEO of Foundersuite: $13 Million Raised to Build the Go-To Platform for Startup Fundraising

Nathan Beckord, CEO of Foundersuite: $13 Million Raised to Build the Go-To Platform for Startup Fundraising

Foundersuite has established itself as the leading platform for startups raising capital, with $13 million in funding and a comprehensive suite of tools designed to streamline the fundraising process…

00:30:10  |   Fri 04 Apr 2025
Jan Willem Rombouts, CEO & Founder of Beebop AI: $5.5 Million Raised to Power Grid Orchestration for the Clean Energy Transition

Jan Willem Rombouts, CEO & Founder of Beebop AI: $5.5 Million Raised to Power Grid Orchestration for the Clean Energy Transition

Beebop AI is pioneering a new middleware layer for power grid orchestration, securing $5.5 million in funding to help utilities and energy retailers optimize energy consumption and costs. In this epi…

00:33:15  |   Fri 04 Apr 2025
Amar Amte, CEO & Founder of Pegbo: $1.4 Million Raised to Transform Construction Supply Chain Diversity

Amar Amte, CEO & Founder of Pegbo: $1.4 Million Raised to Transform Construction Supply Chain Diversity

Pegbo is revolutionizing the construction technology landscape by helping local, small, and diverse businesses accelerate their participation in the supply chain. With $1.4 million in funding, this c…

00:25:42  |   Fri 04 Apr 2025
Brian Giamo, CEO & Co-Founder of Activate OS: Raising $4M+ to Build an Equipment Management Operating System for Construction

Brian Giamo, CEO & Co-Founder of Activate OS: Raising $4M+ to Build an Equipment Management Operating System for Construction

Activate OS is transforming equipment management in the construction industry with a networked approach that connects fleet owners with their equipment providers. Starting as a consulting project to …

00:14:38  |   Wed 02 Apr 2025
Ty Wilson, CEO & Co-Founder of Tab Commerce: $4 Million Raised to Build the Commerce Layer for Restaurant Supply Chains

Ty Wilson, CEO & Co-Founder of Tab Commerce: $4 Million Raised to Build the Commerce Layer for Restaurant Supply Chains

Tab Commerce is pioneering the first corporate card built specifically for restaurants, tackling the complex back-office operations of a traditionally low-margin industry. With $4 million in funding,…

00:21:35  |   Tue 01 Apr 2025
Mahesh Veerina, CEO of ParkourSC: $90 Million Raised to Pioneer Dynamic Decision Intelligence for Supply Chain Networks

Mahesh Veerina, CEO of ParkourSC: $90 Million Raised to Pioneer Dynamic Decision Intelligence for Supply Chain Networks

ParkourSC is transforming supply chain management with its dynamic decision intelligence platform, raising $90 million to tackle the industry's most pressing challenges. In this episode of Category V…

00:32:45  |   Tue 01 Apr 2025
Amr Awadallah, CEO & Founder of Vectara: $53 Million Raised to Build the RAG-as-a-Service Category

Amr Awadallah, CEO & Founder of Vectara: $53 Million Raised to Build the RAG-as-a-Service Category

Vectara is pioneering the field of Retrieval Augmented Generation (RAG), addressing the critical challenge of hallucinations in AI systems. With over $53 million in funding, Vectara has positioned it…

00:33:28  |   Mon 31 Mar 2025
Cassandra Gholston, CEO & Founder of PartnerTap: $9 Million Raised to Revolutionize Partner Orchestration

Cassandra Gholston, CEO & Founder of PartnerTap: $9 Million Raised to Revolutionize Partner Orchestration

PartnerTap is transforming how enterprise companies collaborate with their partners through account mapping and co-selling technology. With $9 million in funding, PartnerTap helps technology giants l…

00:28:15  |   Fri 28 Mar 2025
James O'Brien, Co-Founder & COO of Ducky: $2.7 Million Raised to Build Internal Data Search for LLMs

James O'Brien, Co-Founder & COO of Ducky: $2.7 Million Raised to Build Internal Data Search for LLMs

Ducky AI operates as a pre-LLM compute layer, enabling businesses to make their proprietary data accessible to large language models without compromising security or privacy. In this episode of Categ…

00:29:22  |   Fri 28 Mar 2025
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