Welcome to Category Visionaries — the show dedicated to uncovering the go-to-market journeys behind the world’s most exciting B2B tech startups. In each episode, we sit down with a visionary founder who’s not just building a company, but creating or redefining a category. We’ll explore how they identified their market opportunity, crafted their early GTM strategy, scaled traction, and navigated the challenges of building something truly new. If you’re a builder, marketer, or founder, this show is your backstage pass to the GTM blueprints powering category-defining companies.
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Don’t Miss: New Podcast Series — How I Hire
Senior GTM leaders share the tactical hiring frameworks they use to build winning revenue teams. Hosted by Andy Mowat, who scaled 4 unicorns from $10M to $100M+ ARR and launched Whispered to help executives find their next role.
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Tilled has pioneered "PayFac as a Service," creating a new category in the payments space that allows vertical software companies to embed payments within their platforms without becoming registered …
Bot Auto is redefining the autonomous driving industry with a pragmatic, economics-first approach. With over $45 million in funding, the company is positioning itself as a trucking company that lever…
Transcend is fundamentally changing how engineers design our world's essential infrastructure through their generative design platform. With $35 million in funding, including investment from industry…
In this episode of Category Visionaries, we spoke with Justin Leigh, CEO of Workflow Labs, an e-commerce management platform that's raised $3.5 million in funding. After running a successful Amazon a…
engin is pioneering AI-powered recruiting technology that addresses the fundamental inefficiency in the hiring process: 80% of time is wasted on interactions with candidates who will never move forwa…
Landbase is pioneering a new approach to go-to-market automation, using agentic AI to help businesses generate leads that convert. With $12.5 million in seed funding, Landbase is automating the munda…
Rencore is a leader in Microsoft 365 governance, helping organizations manage the security, costs, and lifecycle of their cloud resources. With $15 million in funding, Rencore has evolved from a boot…
Walnut Insurance is pioneering embedded insurance solutions, making it easier for platforms and businesses to offer relevant insurance products at the right moment in the customer journey. With over …
PinPoint Analytics is revolutionizing the public works construction industry with AI-powered bid intelligence. With over $4 million in funding, PinPoint is building what co-founder Mark Zurada descri…
Definity is pioneering a new approach to data pipeline observability and optimization specifically designed for the Lakehouse and Spark ecosystem. With $4.5 million in funding, this startup aims to t…
Xona Space is revolutionizing global positioning technology with a new generation of GPS designed for today's devices and applications. With over $40 million in funding, Xona is developing a constell…
Foundersuite has established itself as the leading platform for startups raising capital, with $13 million in funding and a comprehensive suite of tools designed to streamline the fundraising process…
Beebop AI is pioneering a new middleware layer for power grid orchestration, securing $5.5 million in funding to help utilities and energy retailers optimize energy consumption and costs. In this epi…
Pegbo is revolutionizing the construction technology landscape by helping local, small, and diverse businesses accelerate their participation in the supply chain. With $1.4 million in funding, this c…
Activate OS is transforming equipment management in the construction industry with a networked approach that connects fleet owners with their equipment providers. Starting as a consulting project to …
Tab Commerce is pioneering the first corporate card built specifically for restaurants, tackling the complex back-office operations of a traditionally low-margin industry. With $4 million in funding,…
ParkourSC is transforming supply chain management with its dynamic decision intelligence platform, raising $90 million to tackle the industry's most pressing challenges. In this episode of Category V…
Vectara is pioneering the field of Retrieval Augmented Generation (RAG), addressing the critical challenge of hallucinations in AI systems. With over $53 million in funding, Vectara has positioned it…
PartnerTap is transforming how enterprise companies collaborate with their partners through account mapping and co-selling technology. With $9 million in funding, PartnerTap helps technology giants l…
Ducky AI operates as a pre-LLM compute layer, enabling businesses to make their proprietary data accessible to large language models without compromising security or privacy. In this episode of Categ…