Category Visionaries
Welcome to Category Visionaries — the show dedicated to uncovering the go-to-market journeys behind the world’s most exciting B2B tech startups. In each episode, we sit down with a visionary founder who’s not just building a company, but creating or redefining a category. We’ll explore how they identified their market opportunity, crafted their early GTM strategy, scaled traction, and navigated the challenges of building something truly new. If you’re a builder, marketer, or founder, this show is your backstage pass to the GTM blueprints powering category-defining companies.
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Don’t Miss: New Podcast Series — How I Hire
Senior GTM leaders share the tactical hiring frameworks they use to build winning revenue teams. Hosted by Andy Mowat, who scaled 4 unicorns from $10M to $100M+ ARR and launched Whispered to help executives find their next role.
Subscribe here: https://open.spotify.com/show/53yCHlPfLSMFimtv0riPyM
- Update frequency
- every 2 days
- Average duration
- 26 minutes
- Episodes
- 759
- Years Active
- 2022 - 2025
Canay Deniz, CEO & Co-Founder of Ren Systems: $8.8 Million Raised to Build the Future of Relationship Intelligence for Dealmakers
Ren Systems is pioneering relationship intelligence for dealmakers, having raised $8.8 million to filter the increasing noise in today's information landscape. In this episode of Category Visionaries…
Griffin Parry, CEO & Co-Founder of m3ter: $31.5 Million Raised to Upgrade the Monetization Stack for B2B Software Companies
Griffin Parry is the CEO and Co-Founder of m3ter, a data infrastructure company that helps successful B2B software companies upgrade their monetization stack for new pricing strategies. With $31.5 mi…
Dan Magy, Co-Founder of Firestorm Labs: $60 Million Raised to Power the Future of Drone Warfare
Krishna Gade, CEO & Founder of Fiddler: $68 Million Raised to Build the Future of AI Observability
Fiddler is pioneering AI observability technology to help enterprises deploy trustworthy artificial intelligence. With $68 million in funding, Fiddler provides a "watchdog" platform that continuously…
Nitin Bhandari, CEO & Co-Founder of Planera: $19 Million Raised to Transform Construction Scheduling Technology
Planera is revolutionizing the construction industry by modernizing scheduling and planning tools that have remained largely unchanged for 25 years. With $19 million in funding, Planera is addressing…
Josh Levy, CEO & Co-Founder of Document Crunch: $38 Million Raised to Transform Construction Risk Management Through AI
Document Crunch is revolutionizing risk management in the $14 trillion global construction industry, addressing a critical challenge where 50% of projects finish over budget or behind schedule. In th…
Marty Kausas, CEO & Co-Founder of Pylon: $20 Million Raised to Build the First B2B Support Platform
Pylon is pioneering the first customer support platform purpose-built for B2B companies, securing $20 million in funding to transform how B2B companies interact with customers post-sale. In this epis…
Bryan Kester, CEO of SiteWire: $3.2 Million Raised to Transform Construction Finance
SiteWire is pioneering a new category in construction technology by combining financial progress tracking with visual job site documentation. With $3.2 million in funding, SiteWire is tackling one of…
Gage Caligaris, CEO & Founder of Ledgebrook: $50 Million Raised to Revolutionize Commercial Insurance Technology
Ledgebrook is transforming the commercial insurance industry with a technology-driven approach that prioritizes speed and service for wholesale brokers. With $50 million in funding, the company has r…
Marty Ringlein, CEO & Co-Founder of Agree.com: $3M Raised to Transform Contract-Based Revenue Management
With $3M in pre-seed funding, Agree.com is challenging the status quo in the agreements space by offering free e-signature capabilities while building a comprehensive platform for contract-based reve…
Robyn Scott, CEO & Co-Founder of Apolitical: $15 Million Raised to Transform Government Learning and Innovation
Apolitical is revolutionizing how government officials learn and share knowledge globally, serving 250,000 verified public officials across 160 countries. Through its innovative learning platform, Ap…
Veer Gidwaney, CEO & Founder of Ansel Health: $50 Million Raised to Transform Supplemental Health Insurance
Ansel Health is revolutionizing supplemental health insurance by automating claims processing and delivering higher value to consumers. In a recent episode of Category Visionaries, I sat down with Ve…
Jerad Leigh, CEO & Co-Founder of Supercede: $21.6 Million Raised to Power the Future of Reinsurance
Supercede is revolutionizing the reinsurance industry with purpose-built software solutions, addressing a critical gap in enterprise technology. With $21.6 million in funding, Supercede is building s…
Thomas Sisto, CEO & Co-Founder of XL Batteries: $20 Million Raised to Transform Grid-Scale Energy Storage
XL Batteries is pioneering a revolutionary approach to grid-scale energy storage, leveraging organic molecules derived from oil and gas feedstocks to create long-duration batteries that can operate f…
Omri Mor, CEO & Co-Founder of Routable: $100 Million Raised to Transform AP Automation for Fast-Growing Companies
Routable is revolutionizing accounts payable automation by bridging the gap between finance teams and engineering requirements. With $100 million in funding, Routable has built a platform that handle…
Thomas Knox, CEO & Founder of VitVio: $10 Million Raised to Transform Surgical Operations Through AI-Powered Automation
VitVio is transforming surgical operations by deploying AI-powered camera systems in operating rooms to automate administrative tasks and optimize team orchestration. In this episode of Category Visi…
William Gaviria Rojas, Field CTO & Co-Founder of CoactiveAI: $44 Million Raised to Build the Future of Multimodal AI Applications
CoactiveAI is pioneering the multimodal application platform (MAP) category, enabling companies to unlock value from their visual content through AI-powered search, tagging, and analytics. In this ep…
Eliron Ekstein, CEO & Co-Founder of Ravin AI: $35 Million Raised to Transform Vehicle Damage Assessment Through AI
Ravin AI is revolutionizing vehicle damage assessment through AI-powered remote inspection technology. With $35 million in funding, Ravin AI has evolved from a Shell innovation project to a leading p…
Ken Bagnall, CEO & Founder of Silent Push: $22 Million Raised to Transform Threat Intelligence Through Adversary Infrastructure Monitoring
Silent Push is revolutionizing threat intelligence by tracking threat actors' infrastructure setup before attacks occur. After selling his first cybersecurity company to FireEye and serving as VP of …
Patricia Montesi, CEO & Co-Founder of Qolo: $30 Million Raised to Build the Future of Omnichannel Payments Infrastructure
Patricia Montesi leads Qolo, a modern cloud-based financial payments platform that has raised $30 million to reimagine payment processing infrastructure. In this episode of Category Visionaries, Patr…