Category Visionaries
Welcome to Category Visionaries — the show dedicated to uncovering the go-to-market journeys behind the world’s most exciting B2B tech startups. In each episode, we sit down with a visionary founder who’s not just building a company, but creating or redefining a category. We’ll explore how they identified their market opportunity, crafted their early GTM strategy, scaled traction, and navigated the challenges of building something truly new. If you’re a builder, marketer, or founder, this show is your backstage pass to the GTM blueprints powering category-defining companies.
Brought to you by:
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Don’t Miss: New Podcast Series — How I Hire
Senior GTM leaders share the tactical hiring frameworks they use to build winning revenue teams. Hosted by Andy Mowat, who scaled 4 unicorns from $10M to $100M+ ARR and launched Whispered to help executives find their next role.
Subscribe here: https://open.spotify.com/show/53yCHlPfLSMFimtv0riPyM
- Update frequency
- every 2 days
- Average duration
- 26 minutes
- Episodes
- 759
- Years Active
- 2022 - 2025
Rafid Fadul, CEO and Co-Founder of Zivian Health: $3 Million Raised to Power the Future of Compliant Healthcare Collaborations
Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Rafid Fadul, Co-Founder & CEO…
Jennifer Dulski, CEO & Founder of Rising Team: $11 Million Raised to Build the Future of Team Performance
Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Jennifer Dulski, CEO & Founde…
Mark Lehmkuhle, CEO & Founder of Epitel: $20 Million Raised to Build the Future of Brain Health Monitoring
Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today’s episode, we’re speaking with Mark Lehmkuhle, CEO & Founder…
Kristen Valdes, CEO & Founder of B.well: $100 Million Raised to Reimagine the Healthcare Experience
Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today’s episode, we’re speaking with Kristen Valdes, CEO & Founder…
Matthew Kinsella, CEO of Infleqtion: $150 Million Raised to Build the Future of Quantum Technology
Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Matthew Kinsella, CEO of Infl…
Vinay Jain, Founder of MadMen AI: $4.5 Million Raised to Build the Future of AI-Powered Marketing Platforms
Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Vinay Jain, Founder of MadMen…
Marc Minor, CEO & Co-Founder of Higharc: $80 Million Raised to Build the Home Building Cloud Category
Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Marc Minor, CEO & Co-Founder …
Matt Theurer, CEO & Co-Founder of HyperSpectral: $8.5 Million Raised to Power the Future of AI-Powered Spectral Intelligence
Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Matt Theurer, CEO & Co-Founde…
Mike Conover, CEO & Co-Founder of Brightwave: $6M Raised to Build the Future of AI-Powered Investment Research
Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Mike Conover, CEO and Co-Foun…
Nick Soman, CEO & Founder of Decent: $43 Million Raised to Build the Future of Direct Primary Care
Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Nick Soman, CEO & Founder of …
Vicky Demas, CEO of Identifeye Health: $90 Million Raised to Power the Future of Retinal Imaging
Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Vicky Demas, CEO of Identifey…
Geert Van Kerckhoven, CEO & Co-Founder of Oper: $15 Million Raised to Build the Future of Mortgage Tech Across Europe
Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Geert Van Kerckhoven, CEO & C…
Scott Dorey, Co-Founder of OpenPath: $25 Million Raised to Build the Future of Payments
Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Scott Dorey, Co-Founder of Op…
Yariv Bash, Co-Founder & CEO of Flytrex: $60 Million Raised to Power the Future of Drone Delivery
Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Yariv Bash, Co-Founder & CEO …
Ryan Alshak, CEO & Founder of Laurel: $55.7 Million Raised to Build the Future of Gen AI for Timekeeping
Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Ryan Alshak, CEO & Founder of…
Pulkit Agrawal, CEO & Co-Founder of Chameleon: $15 Million Raised to Build the Product Adoption Category
Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Pulkit Agrawal, CEO & Co-Foun…
Saman Farid, CEO & Founder of Formic: $60 Million Raised to Build the Future of Robots-as-a-Service (RaaS)
Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Saman Farid, CEO & Founder of…
Avi Singer, CEO & Founder of Showd.me: $4.5 Million Raised to Build the Future of Compliance Training
Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Avi Singer, CEO & Founder of …
Henry O'Connell, CEO & Founder of Canary Speech: $26 Million Raised to Build the Future of Vocal Biomarker Technology
Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Henry O'Connell, CEO & Founde…
Katy Carrigan, CEO of Goody: $32 Million Raised to Build the Future of Corporate Gifting
Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Katy Carrigan, CEO of Goody, …