Built To Grow Fitness Business

Ever wonder why McDonald's sells more burgers than anyone else, even though they aren't among the top 20 best? The answer is simple: consistency.

No matter where you go in the world, a McDonald's burg…

Many owners think that 6-week challenges are the secret to boosting their gym's revenue and membership.

This challenge is a fitness promotion where participants pay a fee to commit to hitting a weight…

Ever thought partnering with a chiropractor or physical therapist would bring a flood of new clients to your gym? Many gym owners have hoped for that. But reality has a different story to tell.

Partne…

Faced with a tough choice in your business? Data could be the key to making the right call.

A few years back, the gym here was deeply attached to the large group training model. It was a fun and excit…

As a gym owner, have you ever wondered why some clients stay with you for years while others come and go?

Many gym owners underestimate this task by assuming immediate readiness from prospects without…

It's July! This is a crucial time to take stock. Have you achieved 50% of the goals you set for your gym in January? Are you on pace to hit your targets? 

If not, where are you falling short, and what…

Have you ever questioned if your gym's training model is really the best for your clients?

It's easy to fall in love with the training modality or business model you've created, even when it isn't del…

Have you ever felt frustrated by clients who come for free trials but never commit? You’re definitely not alone. 

Many gym owners think free trials are the golden ticket to new memberships. But they’r…

More and more gym owners are realizing that Facebook marketing isn't what it used to be. Even though many still depend heavily on it, this shift can be a chance to explore more effective ways to reac…

Almost every gym owner has been there: a personal trainer leaves and takes clients with them. Some of them were in this situation more than once. 

It's a huge issue in the fitness industry, and a majo…

Many gym owners are chained to their gym. Maybe not literally, but no matter how hard they work, they can't step away without everything falling apart.

In addition to lacking systems, doing everything…

Starbucks coffee tastes the same no matter where you go. Ever wondered why?

Because of their systems.

And did you know that you can (and should) apply the same principles to your gym?

Systems are not ju…

For many gym owners, running a gym often means being caught up in day-to-day tasks – constantly putting out fires and hardly finding any time to focus on growing their business.

To break this cycle, y…

This podcast often highlights $30k per month as the magic number gym owners need to break through. But why exactly $30k?

Well, hitting this revenue mark is like crossing a threshold where the usual st…

Ever felt like finding the right staff for your gym is like searching for a needle in a haystack? You're not alone.

As gym owners, we understand the agony of endless interviews, the pain of desperate …

Are you a gym owner who feels guilty about checking work on vacation? If your answer is no, you're probably a rare lucky person because this is something most people in the fitness business struggle …

In any well-established neighborhood, you’ll probably find gyms on nearly every corner. Yet, while some gyms lose clients, others not only keep their members but also attract new ones from other plac…

Words matter. It may not seem like a big deal, but the way you label your service can really shape how clients see its value – and, of course, what they're willing to pay for it.

This is why it’s impo…

Paid-in-full gym memberships seem like an easy win. Many gym owners usually jump at the opportunity to get that quick money. And it’s understandable – it looks like a low-hanging fruit. 

But this stra…

What if I told you that your gym membership could be worth $40k a year? You’re likely wondering what it takes to create such a plan and make it work.

Well, probably something like what Equinox is doin…