Most gyms don’t fail because the owners don’t care. In fact, they care too much. They pour time, money, and energy into anything they think might help them grow.

But that’s where things start to break…

Too busy to run ads. 

Too broke to hire help. 

Too tired to fix the stuff that’s clearly not working.

Most gym owners need to get honest about the resources they do have. It’s always one or the other: t…

Most gym owners don’t realize how dangerous “average” really is.

It’s predictable and it looks safe. Manageable. But average is actually a trap – and it’s holding more gyms hostage than failure ever w…

It doesn’t hit at first. Not in year one. Not even in year five... But eventually, every gym owner has that moment. 

When the day-to-day feels a little heavier than it used to...

When the hours you’re …

Meta used to be the go-to for gym leads. Not anymore.

Yes, leads are still coming in. But they’re not showing up. Or they don’t answer calls. Or ghost SMSs. Or… if you’re running Facebook ads now and …

Revenue swings of $20K, $30K from one month to the next – some gym owners think that’s just how it goes. One good month, then a drop. Then a spike. Then another dip. But that rollercoaster takes a to…

“How do I get more leads?”

Gym owners keep asking this question, but it’s actually the wrong one.

Leads aren’t the issue – and they never were. They’re coming in. What’s broken is what happens after th…

The idea of finding someone to take tasks off the plate sounds great. But without knowing what to delegate, the whole strategy falls apart.

Most gym owners hear “Who Not How” and immediately think abo…

Charging less doesn’t make a gym owner noble. It makes them broke.

There’s a weird pride that’s still hanging around the fitness industry – this belief that keeping prices low and barely scraping by s…

Your gut says fire them – but your fear says, “Then who’s going to coach tomorrow?”

It’s one of the toughest spots to be in as a gym owner. You know someone on your team isn’t right, but you keep maki…

You’ve got clients in sessions, your calendar’s packed, and on paper, things look solid. But behind the scenes, the team’s stretched thin, margins are tight, and the business still leans on you to ho…

No gym owner expands or opens a second location thinking it’ll hurt the business. But for a lot of them, that’s exactly what happens.

The logic sounds solid – more space means more clients, more sessi…

A regrand opening is a huge opportunity to reset the brand, refresh the space, and inject new energy into the business. But when it’s not executed right, it becomes one of the most expensive marketin…

Someone just paid $500 for a free T-shirt. Well… kind of.

A gym client had the choice: take the free month, or take the points that would bump her name on the leaderboard. She chose the points. Actual…

For years, gym owners rode the wave of cheap leads and quick wins. It was almost too easy. Launch a Facebook ad, get a flood of names, book the consults, make the sale.

But lately... something’s off. …

Too many gym owners are sitting on ideas that could change their business, but they never pull the trigger. They wait. They look around. They try to copy what someone else is doing instead of testing…

No gym owner wakes up in the morning thinking, “Today I’m going to hold my business back.” And yet – that’s exactly what’s happening.

What’s wild is, most of the time, you don’t even realize you’re do…