Built To Grow Fitness Business

Most gym owners don’t fail because of bad training or broken systems. They fail because they hold on too long to what used to work.

Old carpet. Outdated equipment. The same bootcamp model they’ve been…

Most gym owners try to do too much too early. They stack offers, bend systems, and take on anyone who walks through the door. The intention is solid, but the result is a bloated, confusing business t…

It’s easy to get caught up in the next shiny thing in fitness.

The industry is full of flashy new tools – TRX, EMF suits, battle ropes, vibration plates – you name it. And every few years, a new wave …

Success doesn’t start with money – it starts with what you believe you deserve.

When Tim made the choice to stop flying coach and commit to first class, it wasn’t about legroom or perks. It was about …

“It’s just group training with fewer people…”

That’s where the wheels fall off for a lot of gym owners.

They hear “semi-private” and think it’s just a slightly smaller group doing the same workouts, ma…

There’s a difference between smart marketing and flat-out lying. And in the fitness industry, that line gets crossed way too often.

In this episode, Tim and Randy call out the rise of shady sales tact…

A lot of gym owners reach a point where the business is running smoothly – team's in place, sessions are full, money’s good, systems are working – but the fire’s not there anymore.

The energy that use…

Most gyms run hard on energy – high fives, loud music, fast transitions. The experience feels great, and clients walk out tired and happy. But when the workouts aren’t backed by a system, the cracks …

“But that’s how we’ve always done it…”

If you’ve ever said those words, this episode is your wake-up call.

In the fitness business, sticking with the same approach for too long isn’t just lazy – it’s a…

Most gym owners would never hand over the keys to their business… but they’ll hand over their programming without a second thought.

It happens all the time – coaches making up workouts on the fly, twe…

A lot of gym owners are grinding day in and day out – but if you ask them why they’re doing it, most don’t have a clear answer.

They’re running sessions, managing staff, staying late – doing all the t…

Burnout doesn’t always look like collapse. Sometimes it’s quiet – just another late night, another underpriced session, another missed dinner with the kids...

That’s where Lane and Payden Montgomery f…

Most gym owners work for years to open more locations, get out of the day-to-day, and finally have some freedom.

But what if you get there, and it doesn’t feel the way you thought it would?

In this epi…

Most gyms don’t have a marketing problem – they have a follow-through problem. 

New leads pour in, but a few months later, half of them are gone. The team’s busy, the ads are running, but nothing seem…

What if the offer that promises to save your gym… ends up quietly destroying it from the inside out?

High-ticket programs can seem like a dream – sell a few big packages, bring in thousands of dollars…

If your gym’s offer menu looks like a Cheesecake Factory menu… you’ve got a problem. Too many options might feel helpful — but they often confuse your clients and stall your sales.

In fact, the most p…

“Referrals don’t work for us…”

If you’ve ever said that – or thought it – you might be running the wrong kind of referral campaign.

In this episode, Tim and Randy share a simple but powerful grassroots…

What if the biggest threat to your gym isn’t the competition down the street… but the agency you hired to help you grow?

In this episode, Randy and Zach uncover a harsh reality many gym owners are liv…

Many gym owners believe they can’t raise prices because their clients “won’t pay that much.” But more often than not, it’s not the price that’s the problem – it’s that clients don’t fully understand …

Most gym owners still think that growth means leads. More leads. More sales. More members. But what if that mindset is keeping you stuck?

In this episode, Tim and Randy break down the flawed obsession…