Built To Grow Fitness Business

“People won’t pay that much for training…” 

It’s one of the most common things gym owners say – and one of the biggest misconceptions in the business.

The truth here is that price usually isn’t the iss…

You might think you’re keeping a close eye on your gym’s profits — but what if hidden problems were draining thousands of dollars from your business every year without you even noticing?

In this episo…

In this episode, Randy and Zach introduce SpringBoard, ProFit’s redesigned coaching program that trades pressure for progress. 

Instead of forcing everyone through the same 12-week sprint, SpringBoard…

This one’s not new… but it is necessary.

This is a re-release of an old episode – because sometimes the most important stuff is the stuff you need to hear again. Especially when it comes to the basics…

If you’re doing everything right and still struggling, maybe it’s not you. Maybe it’s the model.

In this episode, Tim and Randy take a hard look at the CrossFit business structure and ask the uncomfor…

Still running your gym like a hobby – and wondering why it’s not growing?

A lot of gym owners say they want to scale. But when you peek under the hood, what they really have is a collection of hacks, …

You think you’re covered – until one April Fools’ joke makes you question everything.

In this episode, Tim and Randy reflect on a prank that started with a fake all-staff callout… and ended with a rea…

Shouldn’t Q1 be our best quarter? That’s what a lot of gym owners assume – until the numbers roll in.

In this episode, Tim and Randy unpack the uncomfortable truth that no one likes to talk about – bu…

Every year, it hits like clockwork – members walk in with that dreaded “Got a minute?” and hit you with the freeze request. Summer’s here, and with it comes the revenue dip that gym owners have been …

“I don’t want to lie in my ads…”

We hear that all the time from gym owners. You want to tell the truth – that your workouts are hard, that results take time, that this isn’t some magic fix... And we g…

Many gym owners are still building their businesses around what worked five years ago. But what if the game has already changed – and you’re still playing by the old rules?

In this episode, Tim and Ra…

“I need more leads.” 

That’s the default response when gym owners feel stuck. But what if leads aren’t the problem at all? What if the real issue is buried somewhere in your process – between lead, bo…

Gym owners spend years building their businesses — early mornings, long days, and countless client sessions. But when it’s finally time to sell, most realize too late that their gym isn’t worth what …

It started with a comment – one word, blunt and honestly offensive: “retarded.”

Tim had posted an ad comparing two gyms, both with 100 members. One gym was generating $500,000 a month, while the other…

Adding more revenue streams sounds like the best way to grow your gym… but is it?

Many gym owners fall into the trap of launching new services—supplements, nutrition programs, or specialty classes—bef…

"We should have done this sooner."

That’s the first thing every gym owner says after switching from large group training to semi-private. No one ever regrets making the transition. The only thing they…

What happens if a fisherman heads out to sea with just one fishing line? No backup rods, no different baits – just one shot at catching something.

If they’re lucky, maybe they’ll reel something in. Bu…

Can I afford this?

This is the first question most gym owners ask when they look at a new expense. But that’s not the right question – it’s one driven by fear. It shows that someone is holding onto ev…

Imagine walking into a Cheesecake Factory. The menu is massive – pages upon pages of options. Sounds great, right? But let’s be real… are they truly great at any one dish?

Now, imagine walking into a …

“More leads will fix my business.”

That’s what many gym owners think. But in reality, packing your gym with new members won’t matter if they don’t stay.

Yes, gyms with packed classes and buzzing energy…