Built To Grow Fitness Business

Buffet gyms promise it all – classes, recovery lounges, personal training, and more. 

But offering everything to everyone often means excelling at nothing. It’s a recipe for a business bogged down by …

Imagine this: your gym’s bills are paid before the month even starts. No last-minute sales pushes, no desperate offers – just steady, predictable income that keeps growing. That’s the power of recurr…

For gym owners, hiring the right people isn’t just a challenge – it’s often a crisis. 

Without a plan, losing a coach means you’re back on the training floor, juggling sessions and managing clients. I…

Nothing grabs attention like being recognized as the expert in your local community. Whether it’s within a five-mile radius or across your entire city, the right approach can transform your business …

Gym owners are often frustrated by a constant flow of members coming and going. They usually try new marketing strategies, flashy promotions, and revamping their offerings, yet retention rates remain…

For months leading up to the election, gym owners across the country were struggling. Facebook ad costs had skyrocketed, leads disappeared, and consumer spending froze. No matter how much they tested…

Coach turnover is the gym owner’s worst nightmare. A coach leaves, and suddenly, clients are walking out, too. It’s a disruption that hits both your bottom line and your gym’s morale.

Most gym owners …

Many gym owners are struggling to enforce their policies without losing trust. They’ve followed the usual playbook – written clear contracts, outlined cancellation terms, and even added flexibility –…

"My clients don’t want this."

How many times have you heard – or told yourself – this excuse? It’s one of the most common fears gym owners have when considering a shift to semi-private training.

In thi…

Building a gym business without a structured, long-term strategy is like constructing a house on shifting sands – it may stand for a while, but eventually, cracks will appear.

Most gym owners begin fo…

You’ve heard it before – content is king. But the real power is in repurposing it so that one piece of content works across multiple channels, keeping your audience engaged without constantly creatin…

Recently, many gym owners started complaining that their Facebook ads aren’t getting the results they used to. And not just owners from a specific region but from all parts of the USA.

Ad costs have g…

What happens when driven gym owners get together to push their businesses forward? The recent Iron Circle event in Maryland was exactly that – a mix of valuable insights, real connections, and powerf…

Smart business owners know the best marketing feels like a win for everyone. For gym owners, that kind of strategy looks like a grassroots campaign that builds community connections and attracts clie…

For gym owners, Black Friday is a huge chance to boost revenue and set the stage for a successful year ahead. 

But let’s be real – throwing out a big discount isn’t the smartest move. It can actually …

Bringing more clients into a gym without a solid foundation is like piling passengers onto a sinking ship – it’s a recipe for true disaster, and every new client only adds to the chaos.

Even if you ac…

The critical role of emotional intelligence (EQ) in the fitness industry remains this week’s topic as Tim and Randy continue their conversation with Lindsay Vastola, a leadership coach specializing i…

We usually hire for IQ but end up firing because of a lack of EQ. This is something we rarely think about, but it's true. 

Many gym owners focus only on the technical skills of their staff when hiring…

"But my business is different."

How many times have you told yourself that? It’s a common refrain among gym owners who believe their challenges are unique and that the solutions that work for others w…

As more and more gym owners jump into white-labeled automation solutions, they often find themselves trapped in systems that don't serve the full client journey.

You might have experienced this frustr…