Built To Grow Fitness Business

Walk into any gym, and you'll hear the same pitch – fitness, nutrition, and accountability. Every gym owner swears their method is the best, but to the consumer, it all sounds the same. And when ever…

We constantly claim that the semi-private training model is the key to scaling your gym business. However, there are gym owners who struggle to charge premium prices for it.

Usually, they assume it’s …

Same story every month – running a new promotion, pushing another high-ticket challenge, chasing short-term sales… doing everything just to keep your gym’s lights on. And yes, the money rolls in. But…

What are you really selling? Have you ever asked yourself this question seriously?

Many gym owners would say they’re selling personal training, top-tier facilities, or a strong brand… Yes, those might…

If your retention isn’t where it needs to be, your marketing might be to blame.

Most gym owners think their marketing is doing its job if it’s bringing in leads. But that’s only somewhat true because …

Every gym client would like to get personal training. But not everyone can afford it.

Most gyms solve this by offering small group training – one coach, multiple clients, the same workout. Easy, isn’t…

Some gyms are always full, and their owners rarely stress about cash flow. Others fight tooth and nail every month just to keep the lights on.

Why is that? What makes the difference?

No, it's not the m…

Trying to grow your gym without focusing on the right metrics is like driving without a map – you’ll waste time, money, and energy, all while heading in the wrong direction.

Many gym owners exhaust th…

Many gym owners step into the business for the freedom to call the shots. You leave the 9-to-5 grind to finally be your own boss. But after months – or even years – of working long hours, you start t…

Running a gym can feel like a never-ending hustle. One month, you’re up; the next, you’re scrambling for high-ticket sales just to keep the lights on. But it doesn’t have to be this way.

In this episo…

Everyone thinks January is the holy grail for gym owners. New Year's resolutions mean new sign-ups, right?

But what most people don’t know is that January is also the month with the highest cancellati…

When the going gets tough, do you double down or retreat? Uncertainty in business can make gym owners hesitant to invest in marketing.

In this episode, Randy and Zach explain why now is the time for g…

What can gym owners expect in 2025?

While no one can predict the future with absolute certainty, we can forecast where the industry seems to be heading based on what’s already happening in the market …

Owning a gym is really a dream job – unless you find yourself wearing every hat in the business.

Programming workouts, training clients, fixing machines, running payroll... When does it end? Well, it …

Many gym owners hit a plateau and assume it’s the ceiling for their business. But what if the real problem isn’t your market, location, or services? What if the problem is your environment – specific…

What should you do when a loyal client faces financial hardships?

Many gym owners have been there – a longtime client loses their job or hits a financial wall, leaving you with a tough choice:

• A: Do y…

Have you ever felt like your success makes your clients uncomfortable? It’s frustrating but all too common – the bigger you grow, the more pushback you might get, even from those you thought would ch…

It’s often tempting for gym owners to think more leads are the answer to all their problems. But here’s the thing: bringing in new clients without fixing retention is like trying to fill a bucket wit…

When gym owners first step into entrepreneurship, signing a lease, putting down guarantees, and starting a business, it feels monumental. It’s the ultimate risk – leaving the comfort of certainty for…

Legal issues can be one of the costliest mistakes gym owners make – and it often comes down to not being prepared. Whether it’s liability waivers, insurance policies, or state-specific health club re…