Built To Grow Fitness Business

Today, we have a question for you…

Why on earth do we in the fitness industry feel like we have to give away some of our services for free in order to attract clients?

I mean, scroll through your socia…

As a fitness entrepreneur, you will likely suffer from a lack of motivation at some point in your journey. It is common, especially when everything is going well and there seems to be a lack of excit…

To succeed in a gym business, you need to nail four systems:

• Attraction – Marketing Systems
• Conversion - Sales systems
• Delivery systems
• Ascension systems

In today’s episode, Tim and Randy give you an over…

When was the last time you celebrated achieving a milestone in your gym?

Let me take a guess…

You’ve probably never even thought about it.

If you are like the average gym owner we see in our various pro…

In the fitness industry, we generally don't talk a lot about attrition. It's common to hear people talk about how they signed on an X amount of members but rarely will you ever hear about the cancela…

$1 Million in revenue is a big milestone in the fitness industry and, indeed, for many small businesses. It’s an important number that perhaps indicates the business is thriving and destined for even…

When somebody walks into a Burger King, they will give their order among all the options available. The staff there just take the order and deliver what the customer wants.

In fitness, this shouldn’t …

Large group training, boot camp, and class-based fitness is a large red ocean, and the only way to compete in a red ocean is through price.

This post we recently put up in our Business Talk with Fitne…

Black Friday is around the corner, and as usual, we want you to sell as much as possible this year. This is a time when people are conditioned to buy and are on the lookout for offers. They are ready…

Three years ago, in episode 50 of this podcast, we warned gym owners about the damage caused by the 6-Week Challenge type of marketing.

We outlined the great damage it caused to a fitness business and…

Fitness is one of the few industries where most people are so close-minded they don't want to share anything with one another.

Maybe the inherently competitive nature of the industry makes gym owners …

Ask any gym owner what they’d want for their gym right now…. a vast majority of them would say more clients.

But at the same time, one of the hardest things most owners have a hard time conceptualizin…

Brick-and-mortar gyms continue to face increasing competition from online and other fitness business models.

But we have one giant advantage over all these other options that we should be exploiting t…

There are those times in business or life, in general, we feel like everything is going great. We tend to pull our feet off the gas, soak in the feeling, and coast through these times.

But we always a…

In this episode, Tim and Randy give you a sneak peek at what happens during our coaching calls with gym owners.

We help many gym owners in our coaching program with various problems they face in their…

We live in an age where you can reach out to anybody in an instant. Some of these people have the knowledge and information you want to solve a problem.

But do you just reach out to them and ask them …

Last month had 5 Mondays, a great opportunity for businesses that run a weekly billing cycle to collect more revenue than in other months.

But this can prove challenging if you run a weekly or biweekl…

As a fitness entrepreneur, you probably appreciate the role of a coach, mentor, or being part of a coaching group or a mastermind.

All these play an important role in our entrepreneurial journey becau…

Our tagline here at ProFit, which you've heard many times in every podcast episode's intro, is that we help gym owners win.

Every gym owner is on their own journey and what winning looks like is uniqu…

In our day-to-day interaction with gym owners, one of the questions we find many of them struggling with is defining the end goal of their fitness business.

Why are you doing this? What’s your ultimat…