Built To Grow Fitness Business

January is an interesting month for many gym businesses. There’s this misconception that we have a rush on new clients coming into our facilities, but in reality, we are just recovering the numbers w…

As a gym owner, you took on considerable risk when you decided to open a gym. Hopefully, the risk paid off, and now you are reaping the rewards in the form of profits.

Now what?

Do you go buying toys w…

2022 was a recovery year for the fitness industry from all the effects of the COVID pandemic and the shutdowns we all had to endure the previous years.

Unfortunately, around 30% of brick-and-mortar gy…

In this episode, we go through some data from a state of the fitness industry report that gives an interesting insight into how gyms and gym owners are faring in this industry.

Some of the statistics …

We are coming to the start of the new year, and it’s that time when many gym owners are inundated with whiz-bang marketing campaigns that promise to bring in hundreds of new members to their business…

When it comes to a fitness business, it's not rocket science; the path is simple if you just follow the math.

Unfortunately, many gym owners we come across tend to have an emotional attachment to thei…

For the longest time, fitness marketing has only targeted a small population segment. This small segment lives at the top of the fitness awareness triangle.

You can think of it as the warm traffic tha…

Quality leads are, without a doubt, the lifeline of a successful fitness business.

No gym owner can ever claim to have a 100% retention rate, which means we need leads to have the desired membership a…

Today on the show, Tim and Randy have the pleasure of interviewing Shawn Hanquist, a financial advisor and founder of FIT CFO.

Shawn works with gym owners and online fitness coaches to help them under…

One common mistake gym owners make in the business is trying to create roles to fit in people rather than fulfilling roles.

A case in point is something we hear a lot; a gym owner is approached by som…

In our many interactions with gym owners through our coaching programs, there’s one theme we keep seeing repeating over and over.

When things get a bit tough in the business, many gym owners find them…

I don't know about your area, but there seem to be more gyms opening at a rate we've not seen before. Gym after gym popping up and grand openings all around.

What does this mean for current gym owners…

One of the biggest challenges in the fitness industry is keeping staff long-term. The latest stats show that the career length of a personal trainer is less than one year.

Historically, we’ve had a ve…

As this year comes to a close, we have one question for you; did you achieve what you set out to achieve at the beginning of the year in your business?

If you didn't, take a hard look at yourself beca…

How easy is it for your clients to do business with you? Are they facing friction at any point in their journey?

Most business owners don’t understand where potential customers and even existing ones …

We have talked many times in this podcast about the numerous benefits of the semi-private fitness training model. We believe in this model and have made a full transition in our training facility.

We …

How do I run semi-private training for six clients and not have all six doing the same thing? This is the question many gym owners ask.

It doesn’t seem like a big deal, but it actually is. Why? Becaus…

Ask any gym owner about the least favorite part of their job, and you'll likely find quite a few of them talk about hiring team members.

It has always been a challenge in our industry, but the past co…

If you want to run a successful fitness business, you have to know your numbers. If you don’t know the numbers, then you don’t have a business.

As a matter of fact, this is one of the major difference…

We are in the process of rebranding our gym, Pulse Fitness, into Legacy Personal Training. We've invested $500,000 into this rebrand with repainting, flooring, equipment, and lighting. It's just a br…