We help gym owners win! This podcast is a deep dive into marketing and excellence for Fitness Professionals. The fitness business industry can be a maze of misinformation and the hosts, Tim Lyons and Randy Angsten, will guide you down the proper path by sharing insights and learnings on marketing, mindset, business, and sales that have helped them grow a multiple 7-figure fitness business. This podcast will build a foundation you can GROW your fitness business on.
In this episode, Tim and Randy are joined by Zach Columbia to discuss an interesting observation from fitness clients.
The better results you get them, the less likely they will stay with you.
What doe…
You’ve heard Tim and Randy talk about the Iron Circle numerous times. It is a mastermind of gym owners who are doing well in the business but are looking for more.
It is designed to allow gym owners t…
The exit plan of an independently owned gym business is seldom a big windfall of cash.
There we said it.
It might come as a surprise to you, but the gym business is not a cashout type of business. Ther…
Are you ready for some tough love? Because that's exactly what Tim and Randy are bringing you today.
The point of this episode is simple. The fitness business is hard, there's no denying it. But if yo…
Many gym owners are on the search for the next big thing that will massively change their business. They are looking for a big marketing campaign or the next big challenge that will massively transfo…
A lot of gym owners have some sort of background in sports. Maybe that was the catalyst for opening a gym and getting into the fitness industry.
Some even decide to set up their gyms as sports perform…
Are you a gym owner who feels like you're not living up to your potential in your business? Do you feel like something is holding you back, but you're not quite sure what it is?
It's time to stop wond…
If you find yourself in a position where revenues in your gym business have stagnated month over month and year after year, something has to change.
You probably need a paid ads strategy to force grow…
Reoccurring monthly revenue is one of the best things about a fitness business, especially when you build it up to a number much higher than your base operating expenses.
When you are at this point, y…
There are some gym owners out there who still think that there is some kind of magic marketing hook or photo that will bring them all these high-quality clients, and they'll end up making a lot of mo…
We've all experienced a situation where a prospect books a consultation at the gym and fails to show up. As frustrating as that can be, it's important to interrogate the reasons why some people just …
There are several reasons why you might not be charging enough for your services in your gym business.
But the primary reason is that clients can't differentiate what you offer from your competition, …
Today we hit a very proud milestone for the podcast. We are at episode 400.
We are grateful for all gym owners who tune in twice a week to listen to Tim and Randy as they help you win this fitness bus…
Someone recently asked in our Business Talk with Fitness Professionals Group how a gym owner can tell if their service is good enough.
The premise of this question comes from the fact that we all get …
One of the biggest reasons why clients cancel their gym memberships is change. Clients generally don’t like change. It doesn’t matter if the change is positive; some people will always complain about…
You must have heard of the AI writing tool that has taken the internet by storm. ChatGPT is an interesting tool that gym owners can leverage to create all manner of content for their business.
You can…
A new generation of workers is entering the job market, and as gym owners, we need to be prepared on how best to work with them.
Gen Z is unlike any other generation we have had before. They are even …
In the fitness business space, there are 3 types of training concepts. You can either have one-on-one personal training, semi-private personal training, or large group training/class-based concept.
Mo…
There are two trains of thought on the best way to sell gym/personal training memberships.
On the one hand, some people believe in collecting as much money as possible, even if it means giving a disco…
It’s that time of the year when many gym owners are planning and setting goals for the year ahead. You probably did the same thing last year and hit some goals and missed others.
The question is, wher…