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Trusted Authority - The Podcast - Podcast

Trusted Authority - The Podcast

 Petra Zink

Welcome to the Trusted Authority!

The show all about becoming known, respected and of course trusted for your area of expertise, beyond your credentials and titles. I’m your host Petra Zink, and I’m on a mission to make the smartest voices heard and recognised, not the loudest.

Every week, you learn strategies, tactics and best practises on how to go from technical expert (and best kept secret) to become the trusted authority in your industry.
And that’s a wrap, thank you so much for listening! If you want more, check out my free resources to get your Trusted Authority journey started!

Hop over to impaccct.com/freebies and enjoy the gifts!

Education How To Business Careers
Update frequency
every 7 days
Average duration
30 minutes
Episodes
188
Years Active
2021 - 2025
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86. How To 10x Your Authority

86. How To 10x Your Authority

Whether you're still feeling the New Year's Go-Getter energy or you never have stopped wanting the year ahead to be bigger and better than the one before, this episode is for you!   Because it's one …
00:19:15  |   Sun 19 Feb 2023
85: Belonging to the Brand: Why Community Is the Last Great Marketing Strategy [Interview with Mark Schaefer]

85: Belonging to the Brand: Why Community Is the Last Great Marketing Strategy [Interview with Mark Schaefer]

If there’s one thing I love more than talking about trends then it’s talking about trends before they’re mainstream and an actual trend. And I couldn’t think of a better person to do it with than wit…
00:37:23  |   Mon 13 Feb 2023
84. Guilty of those? 7 mistakes to avoid if you want to get into the C-Suite

84. Guilty of those? 7 mistakes to avoid if you want to get into the C-Suite

You’d think that having the degrees, the years of experience, the expertise in your area would mean you’ve MADE it, right? I mean, all of your professional goals have come true, and you've gotten so …
00:17:46  |   Sun 05 Feb 2023
83. The Now, The New & The Next in Careers [Interview with Marie Zimenoff]

83. The Now, The New & The Next in Careers [Interview with Marie Zimenoff]

Work, work places and workforces - they are all changing and technology certainly fast-tracks those changes even more so which means that in order to stay relevant and competitive in the market, we n…
00:39:06  |   Sun 29 Jan 2023
82. Authority Positioning Secrets - 7 Steps to Position Yourself as the Go-To in Your Field

82. Authority Positioning Secrets - 7 Steps to Position Yourself as the Go-To in Your Field

We live in a noisy world where we have more choice and with that, more competition than ever before. That applies whether you’re an employee and want to be not only considered but chosen for the prom…
00:35:24  |   Sun 22 Jan 2023
81. Coaches Corner Chat On All Things Career, Business, Leadership & Life [With Leanne Hughes & Dr. Maike Neuhaus]

81. Coaches Corner Chat On All Things Career, Business, Leadership & Life [With Leanne Hughes & Dr. Maike Neuhaus]

Have you ever wanted to be a fly on the wall when coaches get together to reflect on their lessons learned, their challenges they face and support their clients with and the skill-, mind-, and tool s…
00:43:05  |   Sun 15 Jan 2023
80. 5 Predictions To Consider When Building Your Authority

80. 5 Predictions To Consider When Building Your Authority

‘Do so because I told you so’ doesn’t really fly anymore [and arguably - hasn’t for a long time now]. However, if you want to get anything done and want to get the buy-in and/or the support for an in…
00:20:42  |   Sun 01 Jan 2023
79. Talent & Leadership Trends + Predictions For 2023 [Interview with Veronica Llorca-Smith]

79. Talent & Leadership Trends + Predictions For 2023 [Interview with Veronica Llorca-Smith]

As we’re moving into the new year, it’s important for us to understand what’s ahead and what’s required when it comes to talent and leadership expectations. With the challenges over the past couple o…
00:30:58  |   Sun 25 Dec 2022
78. 4 Productive Things You Can Do Over The Holiday Season To Get A Head Start For The Next Busy Chapter

78. 4 Productive Things You Can Do Over The Holiday Season To Get A Head Start For The Next Busy Chapter

Whether you’re taking time off over the holiday season or you’re working through - if you’re looking for ways how to get a headstart for the new year to come  - this episode is for you as I share wit…
00:13:46  |   Sun 18 Dec 2022
77. The Calm In The Chaos - Low Stress Response In High Stress Situations [Interview with Don Mander]

77. The Calm In The Chaos - Low Stress Response In High Stress Situations [Interview with Don Mander]

If 2022 has been a rough year for you and/or you know that 2023 will be nothing short but challenging and a stretch for you, then this podcast episode is for you as we’re joined by the man who keeps …
00:27:29  |   Sun 11 Dec 2022
76. Get Ready For 2023 [BTS Of My Planning Process That You Can Copy]

76. Get Ready For 2023 [BTS Of My Planning Process That You Can Copy]

As the saying goes: ‘If you don’t plan, you plan to fail’. And especially now with so much uncertainty going on, it’s you who can create some certainty in your life. So, if that sounds exactly what y…
00:26:15  |   Sun 04 Dec 2022
75. The Business Of Partnerships: From Executive To Entrepreneur [Case Study & Interview With Bryan Williams]

75. The Business Of Partnerships: From Executive To Entrepreneur [Case Study & Interview With Bryan Williams]

'If you want t o go fast, go alone. If you want to go far, go together'. This is exactly what comes to mind when I think of this week's guest, who's not only built an executive career in and around …
00:30:26  |   Sat 26 Nov 2022
74. 4 Authority Building Systems You Need

74. 4 Authority Building Systems You Need

Want to Know How to Boost Your Authority Though Assets and Systems? Then you’re in for a treat! Systems are the backbone of making anything sustainable and effective, without you having to be involve…
00:23:48  |   Sun 20 Nov 2022
73. Web 3.0 - What Is It And How Does It Impact Your Career & Business [Interview with Jenks Guo]

73. Web 3.0 - What Is It And How Does It Impact Your Career & Business [Interview with Jenks Guo]

In professions and industries where certainty is low because it’s either so new or so volatile and results are not guaranteed, it all comes down to who you trust the most.   Crypto, blockchain and th…
00:41:30  |   Sun 13 Nov 2022
72. 5 Ways To Create Content To Build Your Authority & Thought Leadership

72. 5 Ways To Create Content To Build Your Authority & Thought Leadership

Thought leadership isn’t a type of content—it’s an approach to content. I said it before and I’ll say it again: Many people create good content but only a few create good content consistently. This i…
00:16:17  |   Sun 06 Nov 2022
71. Content Marketing Made Easy [Interview with Mariah MacInnes]

71. Content Marketing Made Easy [Interview with Mariah MacInnes]

One of the biggest differentials between technical experts and specialists in their field and trusted authorities and leaders is the ability to communicate and create content that resonates with thei…
00:42:19  |   Sun 30 Oct 2022
70. Thought Leadership vs Personal Branding - The Difference [+ Why It Matters]

70. Thought Leadership vs Personal Branding - The Difference [+ Why It Matters]

Personal Branding isn’t the same as Thought Leadership. Whilst they do go hand in hand and complement each other, they still require different attention and action steps to build. Your brand is the f…
00:18:25  |   Sun 23 Oct 2022
69. Highly Qualified And Yet - Overlooked? [Interview With Dr. Thu (Sue) Nguyen PhD]

69. Highly Qualified And Yet - Overlooked? [Interview With Dr. Thu (Sue) Nguyen PhD]

Doors are open to the  program, a 10-weeks intense cohort where you will learn how you can go from the technical expert in your company to the trusted authority in your industry. We kick off in w/c 1…
00:30:26  |   Sun 16 Oct 2022
68. Build Your Authority Brand [Beyond Your Title]

68. Build Your Authority Brand [Beyond Your Title]

*FINAL CALL!!* The final Trusted Authority cohort for 2022 kicks off in w/c 10th Oct 2022 so if you've been waiting until now ... this is your last chance to join!  Details are over at: _________ Fl…
00:16:12  |   Wed 05 Oct 2022
67. Trust & Authority - It's A Matter Of Words [Interview With Anita Siek]

67. Trust & Authority - It's A Matter Of Words [Interview With Anita Siek]

Doors are open to the  program, a 10-weeks intense cohort where you will learn how you can go from the technical expert in your company to the trusted authority in your industry. We kick off in w/c 1…
00:35:10  |   Sun 02 Oct 2022
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