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Trusted Authority - The Podcast - Podcast

Trusted Authority - The Podcast

 Petra Zink

Welcome to the Trusted Authority!

The show all about becoming known, respected and of course trusted for your area of expertise, beyond your credentials and titles. I’m your host Petra Zink, and I’m on a mission to make the smartest voices heard and recognised, not the loudest.

Every week, you learn strategies, tactics and best practises on how to go from technical expert (and best kept secret) to become the trusted authority in your industry.
And that’s a wrap, thank you so much for listening! If you want more, check out my free resources to get your Trusted Authority journey started!

Hop over to impaccct.com/freebies and enjoy the gifts!

Education How To Business Careers
Update frequency
every 7 days
Average duration
30 minutes
Episodes
188
Years Active
2021 - 2025
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66. The Business Case For Personal Branding [For Corporates]

66. The Business Case For Personal Branding [For Corporates]

Doors are open to the  program, a 10-weeks intense cohort where you will learn how you can go from the technical expert in your company to the trusted authority in your industry. We kick off in w/c 1…
00:16:54  |   Sun 25 Sep 2022
65. Ready For Media Exposure? Let's Find Out! [Interview with Katie Martel]

65. Ready For Media Exposure? Let's Find Out! [Interview with Katie Martel]

If you can’t be seen, you can’t be considered. Visibility is a massive factor in whether you and/or your business is successful. In last week’s episode, I discussed the visibility framework and stra…
00:38:42  |   Sun 18 Sep 2022
64. Strategic Visibility - 19 Ways To Boost Your Reach

64. Strategic Visibility - 19 Ways To Boost Your Reach

Have you ever heard of Harvey Coleman’s model? He basically found out that there are 3 main factors that contribute to career success. These 3 factors are: performance, image and visibility. Now you…
00:20:17  |   Sun 11 Sep 2022
63. From Start Up to Scale Up: Building Credibility & Authority On-the-Go [Interview With Justin Falk]

63. From Start Up to Scale Up: Building Credibility & Authority On-the-Go [Interview With Justin Falk]

Maybe you have an idea for a new product, want to get into a new industry or want to do a 180 career change but then, you doubts creep in.  How would anyone take you seriously without having had any …
00:36:00  |   Sun 04 Sep 2022
62. Credibility Framework - Powerful Ways You Can Earn Credibility in Your Industry, No Matter Your Current Title

62. Credibility Framework - Powerful Ways You Can Earn Credibility in Your Industry, No Matter Your Current Title

When you hear the word credibility … What comes to mind?   Most people associate credentials, titles, degrees and status with it. Because it was the old currency of credibility, before technology dem…
00:21:47  |   Mon 29 Aug 2022
61. Launching, Scaling And Commercialising Innovations [Interview with Llew Jury]

61. Launching, Scaling And Commercialising Innovations [Interview with Llew Jury]

No matter if you want to attract investors, clients or staff - the one thing to focus on to get their buy in is ... trust! Especially when you're in early stages of your ideas, your career or busines…
00:35:58  |   Sun 21 Aug 2022
60. Redefine Your Career Narrative [AMA Session]

60. Redefine Your Career Narrative [AMA Session]

Tables are turned and I'm joined by an incredible go-getter and leader of some of the biggest brands! Veronica Llorca-Smith is taking the seat of the interviewer this week and asks some candid questi…
00:26:03  |   Sat 13 Aug 2022
59. Win More Trust, More Authority, More Clients - Through Video [Interview with Julian Mather]

59. Win More Trust, More Authority, More Clients - Through Video [Interview with Julian Mather]

Video - a hot topic and the next best thing after meeting someone in person. It’s no surprise that video has taken off over the last few years and doesn’t go anywhere anymore.   This week’s guest is …
00:49:38  |   Sun 07 Aug 2022
58. DIY Personal Brand Strategy - 22 Questions T Work Through

58. DIY Personal Brand Strategy - 22 Questions T Work Through

As the saying goes … if you want better answers, you need to ask better questions. This is exactly what the role of a coach is all about: getting their clients to think differently by asking question…
00:18:16  |   Sun 31 Jul 2022
57. Zig When Others Zag [Interview with Malcolm Auld]

57. Zig When Others Zag [Interview with Malcolm Auld]

There is a misconception about the fact that in order to be a Trusted Authority in your space you have to come up with a completely new solution the world hasn’t seen, or patent a product that’s bran…
00:41:04  |   Sun 24 Jul 2022
56. Mind The Gap - The Authority Mindset [Own Your Expertise, The Imposter Edition]

56. Mind The Gap - The Authority Mindset [Own Your Expertise, The Imposter Edition]

“How do I know when I have enough expertise to start building my personal brand around it or commercialise my expertise?”   This is a question I get asked a lot.  No matter if you’re a corporate prof…
00:26:11  |   Sun 17 Jul 2022
55. Visualising, Building & Commercialising Personal + Business Brands Saved [Interview with Phil di Bella]

55. Visualising, Building & Commercialising Personal + Business Brands Saved [Interview with Phil di Bella]

If you want to learn what it takes to build (personal and business) brands, that can leave a legacy and live beyond you - this episode is for you!   We are joined by Phil Di Bella, who I'd call a ser…
00:42:02  |   Sun 10 Jul 2022
54. If You Want People To Trust You, Do This

54. If You Want People To Trust You, Do This

If you’ve ever been picked last, missed out on promotions, weren’t even considered for an opportunity or didn’t get the buy in, may it be figuratively or financially, chances are - the decision maker…
00:12:28  |   Sun 03 Jul 2022
53. The Art And Science Of Disrupting Yourself [Interview with Danielle Lewis]

53. The Art And Science Of Disrupting Yourself [Interview with Danielle Lewis]

Disrupt or be disrupted. In today's fast paced world of work, where the only constant is change, we have two options: disrupt ourselves and be in control of the changes and the impact. Or: be disrupt…
00:31:28  |   Sun 26 Jun 2022
52. The Path From Expert To Authority

52. The Path From Expert To Authority

"I don’t have a Phd, I haven’t written a book, I haven’t invented anything groundbreaking nor have I won any awards - can I still become a trusted authority?" If that’s what’s been on your mind, then…
00:17:26  |   Sun 19 Jun 2022
51. How To Speak With More Authority [Interview with Lisa Evans]

51. How To Speak With More Authority [Interview with Lisa Evans]

When you speak, do others listen? Or do they tune out? Do you sometimes feel that your ideas are not heard and you are not able to speak with clarity and conviction? Having a fear of public speaking …
00:32:49  |   Sun 12 Jun 2022
50. Why Be(come) A Trusted Authority

50. Why Be(come) A Trusted Authority

The Podcast is rebranded! Goodbye Your Brand. Your Future... Hello Trusted Authority - The Podcast!   Tune in to this 1st (50th) episode where we go back to basics and not only get more behind the sc…
00:16:32  |   Sun 05 Jun 2022
49. Courageous Conversations [Interview with Kate Crawshaw]

49. Courageous Conversations [Interview with Kate Crawshaw]

Having a tough conversation ... it certainly isn't something most of us seek out pro-actively. However, being (not) able to navigate those high-stakes conversations has a massive ripple effect - on y…
00:45:19  |   Sun 29 May 2022
48. 7 Highly Impactful Activities Of Personal Brand Builders

48. 7 Highly Impactful Activities Of Personal Brand Builders

What do highly successful and impactful (thought)leaders in common? They commit to daily habits and activities to not only get to where they're but also stay there. In today's episode, I share 7 high…
00:18:24  |   Sun 22 May 2022
47. Build Your Authority Leveraging LinkedIn [Interview with Karen Tisdell]

47. Build Your Authority Leveraging LinkedIn [Interview with Karen Tisdell]

Have you ever wondered how you can make LinkedIn work for you and what it takes to turn an average profile into an excutive profile that does the heavy lifting for you? If so - this episode is for yo…
00:47:15  |   Tue 17 May 2022
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