Trusted Authority - The Podcast
Welcome to the Trusted Authority!
The show all about becoming known, respected and of course trusted for your area of expertise, beyond your credentials and titles. I’m your host Petra Zink, and I’m on a mission to make the smartest voices heard and recognised, not the loudest.
Every week, you learn strategies, tactics and best practises on how to go from technical expert (and best kept secret) to become the trusted authority in your industry.
And that’s a wrap, thank you so much for listening! If you want more, check out my free resources to get your Trusted Authority journey started!
Hop over to impaccct.com/freebies and enjoy the gifts!
- Update frequency
- every 7 days
- Average duration
- 30 minutes
- Episodes
- 188
- Years Active
- 2021 - 2025
166. Navigating Uncertainty—How to Make Decisions When You Don’t Have a Clear Next Step
Navigating Uncertainty—How to Make Decisions When You Don’t Have a Clear Next Step If you’ve been feeling a little uneasy about what’s next, you’re not alone. 2024 has been a whirlwind of change—busi…
00:13:52 |
Mon 18 Nov 2024
165. The Trust Equation: Transparency and Transformation in Human-AI Collaboration
There's one aspect that’s invisible, intangible, and yet at the core of everything we do—including this very podcast and the programs I’m developing: trust. Not just trust in people, but now, with AI…
00:32:14 |
Tue 12 Nov 2024
164. Life After Career or Business Exit
SAVE THE DATE: 9th November 2024: Planning & Prosecco with Petra in Brisbane. Check the details over at: ___________ 2024 has been a year of major transitions—from founders exiting their businesses,…
00:19:39 |
Sun 13 Oct 2024
![163. From Corporate to Council: The Power of Saying Yes [Danita Parry]](https://static.libsyn.com/p/assets/0/b/a/1/0ba14f4d701ae654e55e3c100dce7605/Cover_Page_Trusted_Authority_-20240925-uolc57hwvm.png)
163. From Corporate to Council: The Power of Saying Yes [Danita Parry]
If you think bold decisions like career changes require taking big risks, think again! It’s all about taking calculated risks based on self-awareness, being aligned with your partner, and having a cl…
00:37:17 |
Sun 06 Oct 2024
162. 3 Things You Get Wrong About Personal Branding in 2024
Intro: The second you stand still, you are already falling behind. This is how I’m feeling right now—it's time to make big changes. The world is evolving, and so are key players. Maybe I’m just me be…
00:16:36 |
Sat 21 Sep 2024
![161. The Green Collar Jobs: Green Careers with Purpose and Profit [Anna Sidoti]](https://static.libsyn.com/p/assets/0/3/1/8/0318a4d299ac6b0827a2322813b393ee/Cover_Page_Trusted_Authority_-20240909-hydm7ux94f.png)
161. The Green Collar Jobs: Green Careers with Purpose and Profit [Anna Sidoti]
If you've been thinking about how you can leverage your skills and experience to not only make money but also to do good and give back (to people and the planet) - this episode is for you. Having glo…
00:48:55 |
Sun 15 Sep 2024
160. Influence vs Authority: Navigating Leadership in Today's Market
Have you noticed the same key trend that is flooding my feeds and DMs? High-profile C-suite leaders and founders transitioning at their career peaks. This shift highlights the difference between auth…
00:29:38 |
Sun 01 Sep 2024
159. The Now, The Next, and The New in Cybersecurity [Jon Luthje]
There is one topic that keeps most executives up at night and that is the increase of and the severity of Cyber attacks. In 2023 alone, there were over 2,200 cyber attacks per day, which means ther…
00:28:05 |
Sun 25 Aug 2024
158. 18 Insider Tips for Building an Authority Brand in 2024
So, here we are - halfway through 2024. The digital world is evolving faster than ever, and so are the rules of personal branding. It's not just about having a polished LinkedIn profile or a catchy …
00:39:25 |
Sun 18 Aug 2024
![157. The Secret Sauce of Effective Marketing: Cut-Through Messaging [Phoebe Wright]](https://static.libsyn.com/p/assets/e/5/3/8/e538639fbda65acde55e3c100dce7605/Cover_Page_Trusted_Authority_-20240812-uibm94fmv0.png)
157. The Secret Sauce of Effective Marketing: Cut-Through Messaging [Phoebe Wright]
You can have the best product, service or even skill set and yet, but if the positioning and the messaging of it doesn’t resonate with the decision maker, chances are, your efforts might fall short. …
00:38:25 |
Mon 12 Aug 2024
156. Strategic Shifts To Stay Relevant In Any Industry, Profession and At Any Age
I'm turning 40 (!!!) and it also marks 10 years in recruitment (which got me into Personal Branding) so it's time to share some insights on how personal branding has evolved and the necessary strateg…
00:29:49 |
Sun 28 Jul 2024
![155. Leadership In A Demanding Market: Strengthening Your Professional Toolkit [Brendan Stewart]](https://static.libsyn.com/p/assets/5/7/b/0/57b048f1f3e25d7ce55e3c100dce7605/Cover_Page_Trusted_Authority_-20240719-r75jgqz57x.png)
155. Leadership In A Demanding Market: Strengthening Your Professional Toolkit [Brendan Stewart]
As the saying goes: things are easy until you get punched in the face. And this is exactly what leadership is in tough times. This week’s guest knows this all too well, having navigated through one o…
00:44:56 |
Sun 21 Jul 2024
154. Article Your Ideas More Clearly With These 6 Tips
Have you ever stumbled or lost your train of thought mid-sentence, leaving you frustrated? This episode is designed to address those challenges by exploring ways to master the art of articulation, wh…
00:21:04 |
Sun 07 Jul 2024
153. Level Up Your Brand Online: Building a Brand Search Engines Love
No matter if you’re starting or if you’re a veteran in your field- this week's conversation will be an eye opener when it comes to staying relevant and ahead in the game. Having a digital footprint h…
00:48:10 |
Sun 30 Jun 2024
152. Executive Edge: Effective Strategies For Content Creation For Executives
If you think content creation is just for influencers, this week’s episode is for you. I will not only explore why content creation should be on your agenda, no matter your role, industry, or profess…
00:31:35 |
Sun 23 Jun 2024
![151. Change Isn't Hard [Mel Loy]](https://static.libsyn.com/p/assets/8/d/1/a/8d1abb6f68d6b33527a2322813b393ee/Cover_Page_Trusted_Authority_-20240521-tkr4kwwq1h.png)
151. Change Isn't Hard [Mel Loy]
Communication skills are rated as the most in-demand skills to navigate today’s and tomorrow’s complex business landscape. And it shouldn’t come as a surprise because when leaders and teams aren't co…
00:39:26 |
Sun 16 Jun 2024
150: Lessons Learned from Top-Level Executives and Entrepreneurs
We're 150 episodes old or young - either way, it’s the perfect opportunity to reflect and look back on the biggest lessons learned to date, working with some of the most influential and successful le…
00:15:01 |
Sun 09 Jun 2024
![149. The Economy of Algorithms [Prof. Marek Kowalkiewicz]](https://static.libsyn.com/p/assets/a/9/1/8/a918655ed046f3dbe55e3c100dce7605/Cover_Page_Trusted_Authority_-20240521-a5sik1o9bl.png)
149. The Economy of Algorithms [Prof. Marek Kowalkiewicz]
AI, in all its shapes and forms, has certainly taken center stage across pretty much every industry and profession. And let’s be honest—we are literally just at the beginning of what’s possible. But …
00:34:27 |
Sun 02 Jun 2024
![148. Behind The Lens - Bring Your Personal Brand To Life Through Photography [A Step-by-Step Guide]](https://static.libsyn.com/p/assets/8/5/8/a/858ac1d4e41a3320e5bbc093207a2619/Cover_Page_Trusted_Authority_-20240503-lfjfhkfurf.png)
148. Behind The Lens - Bring Your Personal Brand To Life Through Photography [A Step-by-Step Guide]
If you’re still sitting on the fence about whether to do a personal brand shoot or not, whether it's because the last shoot didn't give you images that actually represented you or you have never done…
00:18:45 |
Sun 26 May 2024
![147. Beyond Clicks: Marketing Strategies For Business Growth That *Actually* Work [Andrea Eisele]](https://static.libsyn.com/p/assets/3/0/3/1/30310f6cd912e9c0e55e3c100dce7605/Cover_Page_Trusted_Authority_-20240515-hiplpjn8y6.png)
147. Beyond Clicks: Marketing Strategies For Business Growth That *Actually* Work [Andrea Eisele]
You can be the best in your industry, but if nobody knows about it, it won’t get you far. This is where effective marketing comes in. Especially nowadays, with more choices and competition in the mar…
00:33:40 |
Sun 19 May 2024
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