Trusted Authority - The Podcast

Welcome to the Trusted Authority!

The show all about becoming known, respected and of course trusted for your area of expertise, beyond your credentials and titles. I’m your host Petra Zink, and I’m on a mission to make the smartest voices heard and recognised, not the loudest.

Every week, you learn strategies, tactics and best practises on how to go from technical expert (and best kept secret) to become the trusted authority in your industry.
And that’s a wrap, thank you so much for listening! If you want more, check out my free resources to get your Trusted Authority journey started!

Hop over to impaccct.com/freebies and enjoy the gifts!

Education How To Business Careers

Update frequency: every 7 days
Average duration: 30 minutes
Episodes: 188
Years Active: 2021 - 2025

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126. 5 Things To Do Before The End Of The Year To Set Yourself Up For [Career] Success in 2024

The Christmas period is the perefct time to reflect, rest but also use to plan the year ahead. This episode gives you 5 practical strategies you can follow to set yourself up for success: Step 1: Min…

00:34:46 | Sun 10 Dec 2023

125. The Now, The Next and The New in AI [+ The Impact On The Future of Work] - Interview with Denver Naidoo

No matter which camp you find yourself in regarding AI—whether you're an enthusiast or a skeptic—one thing remains undeniable: artificial intelligence is shaping the future in ways we couldn't have i…

00:44:35 | Sun 03 Dec 2023

124. The Secret Sauce to Authority: Crafting Your Signature Framework

We live in a knowledge economy where information is not only easily accessible to almost everyone but is also free. This trend has turned titles and credentials into commodities and means that we now…

00:39:12 | Sun 26 Nov 2023

123: Innovate or Evaporate: Strategies for Thriving in the Digital Age [Interview with Andrew Economopoulos and Leanda Willshire from Staxd]

In today's rapidly evolving business landscape, the rules have changed. What used to be 'good enough' no longer cuts it. Customers demand more, talent is scarce, costs are rising, and competition is …

00:40:59 | Sun 19 Nov 2023

122. Building Your Personal Brand in the Age of AI

AI is here and it’s here to stay. If you listen to this episode in real time, it’s pretty much the 1st anniversary when ChatGPT was released to the public and AI tools have become mainstream. In this…

00:24:44 | Sun 12 Nov 2023

121. Promote with Purpose: Self Promotion The Right Way [Interview with Eleni Dracakis]

Self-promotion is often associated with bragging or arrogance. However, being able to talk about yourself in a clear, concise, and, of course, confident manner is often what sets you apart and gets y…

00:28:32 | Sun 29 Oct 2023

120. Navigating Change: Your Repositioning and Rebranding Guide in a Rapidly Changing Economy

Join the FINAL Live Intake for the (starts: 2nd Nov 2023) _________ The increase in clients who want to change gears and reposition themselves, whether by stepping out of their industry or professio…

00:30:19 | Sun 22 Oct 2023

119: Peak Performance Unleashed: The Beginner's Guide To Biohacking [Interview with Tanessa Shears]

If you’ve ever woken up and already being tired, took forever to complete a simple task or have all the grand plans but feel like you’ve got nothing left in the tank to actually embark on this journe…

00:36:49 | Sun 15 Oct 2023

118: Redefining Traditional Roles: Providing Value in a Changing Landscape [+ BTS Of My Biz & Career Journey] - Part 2

This episode is a continuation of a conversation I reecently had to JR Lowry where we went down memory lane of my career/ biz journey and discuss how not only roles have changed but the way we provid…

00:32:07 | Sun 08 Oct 2023

117. Navigating the Future: Strategies & Tactics for Career Resilience + Relevancy [Interview with Jane Kim]

No matter the industry or profession you're in right now, the skills that have gotten you to where you are may not necessarily propel you further. Technology, especially AI, is disrupting and reshapi…

00:34:52 | Mon 02 Oct 2023

116: Redefining Traditional Roles: Providing Value in a Changing Landscape [+ BTS Of My Biz & Career Journey] - Part 1

Over the last few weeks the focus has been on pivoting, reinventing and shifting gears and that’s been for a reason because I’m in the midst of my 4th pivot and only slowly getting a clearer picture …

00:30:42 | Sun 24 Sep 2023

115. Trust as Currency: Strategies For Success in the Trust Economy [Interview with Michelle Hughes]

Did you know that the level of trust is directly correlated with your profitability, especially when you're in a serviced based profession? And: it's now meaurable and trackable. This week's episode …

00:31:29 | Sun 17 Sep 2023

114. Mastering LinkedIn Branding for Businesses and Teams

Leaders realise the importance and value of turning their employees into brand ambassadors and elevate the company brand through personal brands. However, a common concern that comes up is the worry…

00:22:52 | Sun 10 Sep 2023

113. Scale Your Personal Brand(ed) Business - The Right Way, aka: With A Team [Interview with Lyra Almoite]

Building a personal branded presence or personal branded business doesn’t mean you have to do it alone and you definitely don’t have to do it all. Truth told- I’ve had support for many years across v…

00:39:43 | Sun 03 Sep 2023

112. The Power of Building an Ecosystem for Your Personal, Business, and Leadership Brand

Where to focus first - your personal brand or your business brand, especially when it comes to monetising your IP? What’s the difference between your executive brand and leadership brand? And how can…

00:24:22 | Sun 27 Aug 2023

111. How To Package And Monetise Your IP [Interview with Matthew Mason]

There are 2 ways how you can monetise your personal brand - either through building a community and giving other people access to it aka leveraging the exposure of brands to an audience that you’ve g…

00:38:24 | Sun 20 Aug 2023

110. How To Use LinkedIn In 2023 To Build Your Brand Or Business

In this day and age, most first interactions happen online and it’s not just the presence of the bad but also the absence of the good that forms the perception we have about others, meaning: if we ca…

00:55:32 | Sun 13 Aug 2023

109. From Resume To Reputation: How To Stand Out In The [Online] Crowd [Interview with Mitch King]

I've you've been wondering how to build your personal brand and presence online through content but either not sure how to get started, worried about negative comments or not sure how to manage restr…

00:45:40 | Sat 05 Aug 2023

108. Redefine, Redesign and Reinvent Your Career and/or Business [Part 2/2]

This is part 2/2 of a mini-series on career reinvention and redeign. In , we discussed the 5 most common reasons that justify a career change or pivot. If you haven’t listened yet, I’d highly recomme…

00:28:22 | Sun 30 Jul 2023

107. Redefining Leadership: How To Be Quietly Powerful [Interview with Megumi Miki]

Leadership has changed over time and continues to evolve as we’re seeing so many shifts and changes in the economy and world of work. However, most of us still think of leaders are those loud, extrav…

00:37:03 | Sun 23 Jul 2023

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